Badshah Masala launched their new ad campaign #HumareYahan        

by Shrutee K/DNS
National: Badshah Masala, this Independence Day, has launched their new ad campaign #HumareYahan, aiming to decrease this divide and pushes notice to how similar these two sister countries are. Badshah Masala believes that despite all the differences we may have, food transcends all boundaries and brings people from different places together. 
In this video, Manno is a traditional Indian mom whose daughter, Dimple, has just returned from US after finishing her studies. Dimple, whilst showing Manno pictures from her time in US, also shows her a picture with her Pakistani friend, Saad. Manno immediately points to Saad being a Pakistani, but is shunned by her young and liberal daughter.  
Dimple then mentions that she wants to meet Saad, an idea which Manno isn't too fond of. After much deliberation, Manno asks Dimple to invite Saad over for dinner so that she can keep an eye on him. Once Saad comes over for dinner, he amazes Manno with what he does.
This video is a testimony to how much the younger generation can influence their parents in breaking stereotypes that have prevailed in modern India. The campaign also communicates a broader message that gets us thinking as to how Indians perceive foreign nationals. It stresses on the importance of respect for an individual regardless of his or her racial background and nationality, and the importance of not judging a person based on our own preconceived notions and existing stereotypes.
Kailash Jhaveri, Managing Partner of Jhaveri Industries, said,”As we are inching closer to a 70th Independence Day, there is no better time to contemplate the ties between these two countries. We are trying our best to close this divide by starting a conversation over something that no one would decline - Swaad.” 
Hemant Jhaveri, Managing Partner of Jhaveri Industries, adds, “Badshah Masala has always been involved in forming connections through food. From the very beginning of this company, we have looked at food as something that can bring people from everywhere together. We are glad that we are taking this opportunity to provide another outlook to the current scenario that our country is facing.” 
Anushree Pacheriwal, Creative Head of Gemius, said, “It has been an incredible experience working for this campaign. From the very start, we were certain that this message needed to be out there, and that shaped the direction that this campaign took.”
The campaign is by Badshah Masala conceptualised by agency Gemius and creative head Anushree Pacheriwal, Story, Saurabh Pacheriwal. The production house is 50mm Media Productions and Director & DOP is Saurabh Desai and Ankit Mavchi. Gemius is co founded by Saurabh Pacheriwal, a marketing professional and Anushree Pacheriwal, a creative professional. Its clientele includes Badshah Masala, World Economic Forum, Just In Time, Baggit, TEDx events amongst others.
·       Campaign Link:
Client: Badshah Masala
Managing Partners: Kailash Jhaveri, Hemant Jhaveri
Agency: Gemius
Managing Director: Saurabh Pacheriwal
Creative Head: Anushree Pacheriwal
Account Management Team: Tanvi Khandelwal, Abhishek Doshi, Varsha Tanna
Story: Saurabh Pacheriwal
Production House: 50mm Media Productions
Director & DOP: Saurabh Desai & Ankit Mavchi
Production Team: Fenil Patel, Siddhant Shah, Nehal Trivedi, Jigar M, Setu U

          Ziox Mobiles announces Sushant Singh Rajput as its Brand Ambassador along with Rs. 300cr investment for FY17 - 18        
Launches its newest Mobile phone ‘Ziox Duopix’
        Forays into LED TV and Consumer Durables Segment
        Plans to open 2 new manufacturing units and R&D facilities with investment of Rs. 200cr.
        Plans a 360-degree marketing campaign with a budget of
Rs. 100 Cr.
by Shrutee K/DNS
In the light of its vigorous expansion, Ziox Mobiles under the aegis of Sun Air voice Pvt Ltd, one of the fastest growing Mobile handsets brand, ropes in the very versatile, Sushant Singh Rajput, as its Brand endorser who truly lives up to the brand name.  While Ziox mobiles is a preferred brand across the country through its outstanding innovation and quality, the other has won the hearts of a million Indians as he slips into any role with nonchalance. Both the brand and its ambassador ride on the precepts of resilience, hard work and steady growth. A rare blend of energy, perseverance, and popularity coupled with his ability to connect to people, Sushant Singh Rajput is a fine addition to the Ziox Mobiles family. This association will further boost the legacy of Ziox Mobiles as the actor resonates to the brand promise: Quality that Speaks.
Answering strong demand and an overwhelming response from the Indian market, Ziox Mobiles also chalked out a detailed expansion plan and the roadmap for FY 2017-2018.The Brand aims to establish a stronger foothold in the Indian Market, with the total investment of over Rs. 200crore which shall span for a year, the Brand announced its plan to set up 2 new manufacturing units (in Sikkim and Noida) and R&D facilities apart from the existing New Delhi unit, with a holding capacity of around 1 Million units per Month. With the induction of Sushant Singh Rajput as its brand endorser along with the total investment of Rs. 100 Cr. this FY 2017-2018, Ziox aims to achieve an estimated revenue of Rs. 1,000 Cr and a sale of 10 million product units.
Commenting on this association and a promising future, Mr. Deepak Kabu, CEO Ziox Mobiles said “The future looks bright, Ziox Mobiles has a range of phones in the pipeline with exciting new launches. We are enthralled to present Sushant Singh Rajput as the new face of Ziox Mobiles. With Sushant Singh Rajput on board, it will help augment sales and further its reach in the market. The partnership with him is timed with Ziox Mobiles’ next phase of expansion on a pan-India level” Mr. Kabu further adds, “Sushant embodies talent, youthfulness and style. More importantly, he blends well with the core values of hard work, reliability, and is the epitome of our brand philosophy. Today our target audience is the young, driven, forward-moving generation, who have ever changing needs. Sushant understands the pulse of this audience well and has a great rapport with them. That is why, with immense preparation, he goes on to entertain his fans with one performance after another just as Ziox Mobiles constantly strives to understand the changing needs of its customers.”
Speaking on the association, Sushant Singh Rajput said, "I have always known Ziox Mobiles to be an inspirational brand in terms of their persuasion to becomes India’s biggest mobile brand. I am happy to be associated with a brand which is very young, and has a journey that is very similar to mine. I love how this brand designs its products to suit every need of its customers and are constantly innovating themselves as I see myself doing that while working on a role. I look forward to being part of the Ziox Mobiles family and to contribute to its fascinating growth journey in India." The ever-evolving brand has slated a major strategic transformation that entails the signing of a new brand endorser, an aggressive expansion and launches of it new products. The Brand at the event also announced the launch of its newest smartphone Series ‘Duopix”, Phone Series with Dual Cameras. Designed to fulfil the brand promise of providing users with superior camera performance and quality, ‘Duopix’ comes equipped with wide angle Dual front camera (8.0MP + 2.0) front +8.0MP Rear. The latest Dual 4G model runs on Android 7.0, with 5inch HD IPS Display along with 2GB RAM + 16GB ROM all packed in 2500mAh battery. Some of the key features includes strong battery life & also the fast charging capability. The budget friendly Smartphone comes equipped with various other features like 21 language support with multilingual phonebook, MP3 player, FM Radio, Bluetooth connectivity to help you stay connected. The phone will be available across all retail stores in few week’s time. Along with the smartphones, the brand also announces its foray into LED TVS and Consumer Durables category.

About Ziox Mobile: Ziox Mobiles, part of Sun Airvoice Pvt. Ltd., incepted in the Year 2015, with a singular motto to break the boundaries while offering technologically superior products without compromising on quality. Headquartered in New Delhi, Ziox Mobiles has built up an impressive product portfolio of more than 40 distinguished products and constantly innovating to make superior products.
Empowering consumers with affordable technology through quality products- the brand has truly demonstrated quick and robust expansion since inception, showing profitability and growing sales since the first year of operations. Being considered as one of the most innovative and fastest growing brands in the Mobile category, the brand has established its presence across India through its wide network comprising of its various branch offices and system integrators across several states in India.

          Sugar Free launches a web series ‘The Sweet Breakup’ a first of its kind in the food space        

by Shrutee K/DNS

Mumbai, August 2017: Sugar Free, a name synonymous with sugar substitute, is the single largest leader in India in the category. The brand always thrives on innovation as key for its growth and has introduced many variants in the category for the sweet binging yet calorie conscious Indians. As an extension to its innovation drive, the brand has unveiled a new campaign ‘The Sweet Breakup’, a one-of-a-kind 5-part web-series in the food category. The series is conceptualized and executed by Maxus Content, the content solutions arm of Maxus.
Talking about the campaign Tarun Arora, Chief Operating Officer & Director, Zydus Wellness said, “Our vision for “Sugar Free” is to make it the brand of choice for consumers seeking low / no calorie options to lead a healthier life style. Hence to address the myths attached with the usage of Sugar Free as part of one’s daily culinary needs made us conceptualize ‘The Sweet Break Up’.  This web series demonstrates in an authentic way that you can indulge into your favourite dessert guilt-free without compromising on the taste. The 5- city trail as part of the campaign only reaffirmed that any sweet recreated with Sugar Free tastes the same when made with sugar. I believe this was the first time a dessert truck was going around India and hence there was a lot of excitement amongst people wanting to know what’s cooking !”
Pooja Verma, Head - Content, Entertainment and Sports Partnerships at Maxus said, “Maxus believes that changing traditional behaviour among consumers with content, needs a compelling strategy which is driven by insights and fused with creative thought. Showcasing Sugar Free as more than just a sugar substitute via ‘The Sweet Break-Up’ campaign is a prime example of our focus. Sweets have a strong relationship with celebrations in our country. With that insight in mind, we brought our campaign together on the message that enjoying sweets while breaking up with unhealthy calories is a win-win outcome for every foodie. The creative vehicle to deliver that message is our one-of-a-kind series where Chef Kunal Kapur joins famous foodie-duo Rocky & Mayur, in recreating delicious Indian sweets with Sugar Free. Through this content solution, the brand stands to generate extensive and meaningful conversations with viewers who love their sweets.”

This campaign marks the culinary journey of Sugar Free across 5 cities Delhi, Lucknow, Kolkata, Bengaluru and Mumbai, where celebrity chef Kunal Kapur reconstructed 5 different speciality desserts by using Sugar Free products. The brand also had on board the famous foodie duo Rocky and Mayur whose fun banter added to the entertainment element in the web-series. The journey started from Delhi where the chef created the famous Tewari Brother’s Gulaab Jamun followed by Lucknow where Ram Asrey’s famous Malai ki Gilori was made. The truck then headed East to Kolkata where he recreated Balaram Mullick’s Sandesh and then southward to Bangalore where he made a fusion dessert using G Pulla Reddy’s Dharwad Peda and created Dharwad Peda Tiramisu. The final leg of the web series was shot in Mumbai where Chef Kapur added a spin to made Ladu Samrat’s modak and created delicious chocolate modaks. All of these were created using Sugar Free. While the brand has a strong linkage with table top consumptionand pellets as a format, the culinary consumption for powder formats is a gap that needs to be bridged. ‘The Sweet Breakup’ campaign is that step forward by Sugar Free to make consumers aware of the format, its usage and the fact that the taste of the dessert stays as good. What more? One can indulge in sweets now without having to feel guilty.
The Sweet Breakup will be unveiled on-air on 18thAugust
About Zydus Wellness Limited: Zydus Wellness Limited is the Consumer products company from the Zydus Group. Zydus group is a pharma major with flagship organization, Cadila Healthcare Limited, a leading pharmaceutical company with significant global presence apart from India. Zydus Wellness has been a pioneer in various categories it operates in. The company focuses on emerging segments and has its DNA of innovations with “Do good benefits” at the core of its business. Zydus Wellness commands leadership in the sugar substitute market, table spreads and the skin care segments. In the sugar substitute market, Sugar Free is a market leader with a market share of 94% and targets health and fitness seekers apart from diabetics.
Nutralite is a market leader in the Fat Spread category and appeals to consumers looking for healthier alternatives to normal butter. It is cholesterol free, does not contain any hydrogenated fats and is also trans-fat free. Everyuth is a pioneer in facial cleansing space in India. It enjoys leadership in the scrub and Peel off Mask segments and is amongst the top players in the overall facial cleansing category with strong “Naturals” equity Zydus Wellness Limited is listed on NSE and BSE and has manufacturing locations in Gujarat and Sikkim.
About Maxus:  Maxus is a marketing communications consultancy that helps marketers build profitable relationships between consumers and their brands. They combine the disciplines of communications planning and customer relationship marketing to deliver Relationship Media, a next generation model powered by creative media thinking and sophisticated, real-time customer data.

Their services include communications strategy, digital marketing, direct response media, social media, data analytics, media investment management, content & sports marketing, marketing ROI evaluation and CRM. Having a talent team of 2,500 people across 55 markets, they are part of GroupM, the world’s largest media investment management group that serves as the parent company for all of WPP’s media agencies.

          Skillsoft and MIT Sloan Management Review Partner To Train Next Generation Business Leaders        

Superior content and Percipio platform help organizations develop the next wave of leaders

 by Shrutee K/DNS

Mumbai August 08, 2017–Skillsoft, the global leader in corporate learning, has partnered with MIT Sloan Management Review (MIT SMR) to curate the journal’s best leadership assets and deliver them to its 40 million users. This key collaboration kicks off a series of new, innovative content partnerships that will empower Skillsoft’s Leadership and Business Skills learners with professional training from the industry’s top experts.

Organizations and their employees can now access this elite catalog of content to enhance professional development, upskill their workforce, and hone individual career paths. Presented through the highly engaging and intuitive Percipio platform, users will be able to access everything from MIT SMR’s general leadership articles, to Frontier articles that focus on the intersection of business management practice with technology, collaborative research reports, as well as webinars and videos. Content will be optimized for all devices and operating systems, and will be accessible via video, audio and written content for varied learner styles and needs.

“Our Leadership content sets us apart from other corporate learning content providers. We provide the most diverse content catalog with an array of learning modalities. More importantly and unique to Skillsoft, we craft thoughtful learning paths and courses for users to follow,” said Bill Donoghue, Executive Chairman of the Skillsoft group. “Our partnership with MIT Sloan Management Review will supplement our own assets and underscore our commitment to building the most respected and up-to-date portfolio of Leadership training available.”

Skillsoft will embed MIT SMR content within its core Business and video collections, and integrate content within its existing Leadership offerings, like Skillsoft Leadership Advantage, Continuous Leadership Journey and Women-in-Action. The partnership between Skillsoft and MIT SMR will provide organizations with engaging, on-demand corporate learning content that will groom, train and inspire management teams through a consumer-like interface (think Netflix or Amazon) that is designed to engage the learner.

“We see a growing need for effective leadership training to address critical skill gaps in today’s organizations and help increase an organization’s ability to develop talent from within,” said Paul Michelman at MIT SMR. “This partnership gives our content a new vehicle for delivery within those organizations that believe training their internal talent is paramount to creating a competitive edge.”

MIT Sloan Management Review is a pre-eminent platform and content leader that bridges the gap between academic research and daily practice. The Review keeps readers in tune with management trends and innovations. MIT SMR articles cover a wide range of topics relevant to management with a focus on areas such as Data & Analytics, Digital, Global, Innovation, Leadership, Marketing, Operations, Social Business, Strategies and Sustainability. For decades, MIT SMR has been a forum for business-management innovators from around the world to present their ideas and research.

About Skillsoft : Skillsoft is the global leader in corporate learning, providing the most engaging learner experience and high-quality content. We are trusted by the world's leading organizations, including 65 percent of the Fortune 500. Our mission is to build beautiful technology and engaging content that drives business impact for today’s modern enterprise. Our 150,000+ multi-modal courses, videos, books and micro-learning modules are accessed more than 130 million times every month, in 160 countries and 29 languages. With 100% secure cloud access, from any device, whenever, wherever.

          Sizeer liczy już 100 sklepów        
Właściciel marki Sizeer, Marketing Investment Group S.A., uruchomił 100. salon multibrandowej sieci z butami, odzieżą i akcesoriami. MIG zarządzą obecnie 86 salonami w Polsce i 15 w Niemczech, Czechach, na Słowacji i na Litwie.
          IMS będzie świadczyć usługi audiomarketingu dla sieci CCC        
Zarząd IMS S.A. będzie świadczyć usługi audiomarketingu dla spółki CCC, właściciela sieci sklepów obuwniczych. Umowa została zawarta na okres dwóch lat. Szacowana wartość umowy w okresie od 1 grudnia 2015 roku do 30 listopada 2017 roku wynosi 3.805 tys. zł.
          CCC uruchomi sklep internetowy        
Marek Kmiecik, który niedawno objął w sieci sklepów obuwniczych CCC stanowisko dyrektora marketingu, szykuje zakrojone na szeroką skalę działania marketingowe. W planach jest także uruchomienie sklepu internetowego - podaje
          Introducing “G4NP in Three,” a new YouTube Series        

Google for Nonprofits (G4NP) offers nonprofit organizations across 50 countries free access to Google tools like Gmail, Google Calendar, Google Ad Grants and more. Whether you’ve been using our products for years or are thinking about signing up for Google for Nonprofits, we want you to feel confident when using our products.

That’s why we’re excited to announce our brand new YouTube series, “G4NP in Three.” Every few weeks, we’ll walk you through one of the many products we offer  from enrollment process to optimization—all in roughly three minutes.

What You’ll Learn

We’ll start with the basics. We’ll cover program eligibility requirements, walk through the different signup processes, and give you tips and tricks on how to best use our products. In the first few videos, we’ll focus on some of our most popular products: Google Ad Grants, G Suite, and YouTube.

Meet Your Hosts

Bri and Jay are volunteers on our video production and G4NP YouTube strategy team. Both work in different parts of the Google organization for their core roles, but have been aligned to G4NP for over a year. They write, edit and star in videos to help educate the nonprofit community and, in addition to hosting, are the co-creators of the “G4NP in Three” series.


​A​ San Francisco native, ​Jay ventured to Ann Arbor, MI to get his degree at the University of Michigan. ​After graduating, he started at Google where he currently works as a Communications Specialist in People Operations. Aside from his passion for marketing, communications​,​ and diversity in the workplace, Jay’s claim-to-fame is singing for President Obama at the White House.


Originally from Mountain View, California, Bri attended Chapman University. There she earned a degree in Public Relations and Advertising. After graduation, Bri started a position at Google as an Associate Account Strategist supporting our advertisers. Outside of work, Bri thoroughly enjoys knitting, hiking, and venturing off on the weekends to find the best cup of coffee in the Bay Area.

The first “G4NP in Three” video is now live! Videos will be released every few weeks. Subscribe to Google for Nonprofits on YouTube to stay updated.
G4NP in Three | Ep. 1: What is Google for Nonprofits?

To see if your nonprofit is eligible to participate, review the Google for Nonprofits eligibility guidelines. Google for Nonprofits offers organizations like yours free access to Google tools like Gmail, Google Calendar, Google Drive, Google Ad Grants, YouTube for Nonprofits and more. These tools can help you reach new donors and volunteers, work more efficiently, and tell your nonprofit’s story. Learn more and enroll here.

          Unlocking G Suite for Nonprofits: Improve internal workflow and communication        

Whether you have a team of five or 500 a seamless, collaborative workflow is critical in the digital age. Our goal is to make sure that your nonprofit is able to focus on changing the world by using technology to save time -- not waste it. In the digital age though, information sharing can often be complex; your team might not work in the same office, or even the same timezone. Some team members might be in an office with computer access, while others are in the field on mobile devices. Who from your team should be able to access confidential documents?

This brings us to a key question: How do you empower team members to work together towards a common goal, and use technology to enable it?

Great question. We’d like to introduce you to G Suite - (formerly  Google Apps for Work ). G Suite aims to help teams work together in real-time -- no matter where they are in the world.

Today, we’re spotlighting a few nonprofits to share how their teams  are using Google tools and apps to improve workflow and internal communication.

Mercy Beyond Borders - Internal Communication with Sheets & Sites

Mercy Beyond Borders (MBB) is a U.S. nonprofit that aims to forge opportunities for women and girls in extreme poverty to learn, connect, and lead. Utilizing a small office in the U.S. as home base, MBB targets rural areas in Haiti and South Sudan. In both of these areas, cultural norms and poverty prohibit full participation of women. In fact, these areas offer minimal education and opportunities for employment, which often  impedes the development of leadership skills or positions. Mercy Beyond Borders focuses its programs on providing trainings, scholarships, leadership camps, and business loans for women.

To achieve their mission, Mercy Beyond Borders faces the challenge of balancing US-based operations with field work in remote areas like South Sudan and Haiti. Their nonprofit partners range from large organizations to local schools to individuals. So how does Mercy Beyond Borders ensure that all staff, vendors, and partners stay connected and working together in sync?
MBB-trained nurse in South-Sudan village
MBB-trained nurse in South Sudan village. Photo credit: Mercy Beyond Borders

Mercy Beyond Border began using G Suite to streamline its workflow, connecting their team across the globe. Using G Suite, MBB’s team is able to access, share, and collaborate together in real-time. Take a glimpse into how they do it:

  • Track Finances: MBB manages their overseas program budget expenditures in Google Sheets. Using this tool, the domestic office tracks monthly vendor payments in Haiti. This enables the staff to wire more money as needed in order to ensure program success. Additionally, using Sheets enables the team to provide transparency in the organization, clarifying spending and creating a simple overview of total annual expenses. This standardized and collaborative approach to data enables better efficiency and communication between domestic and international offices.

  • Store images: Mercy Beyond Borders regularly takes photos in the field to keep the domestic office up to date on progress and communicate stories to their donors. The team overseas is able to upload the pictures to Google Drive, which allows them to share or retrieve the images at any time.

  • Share Information: It’s imperative that MBB shares frequent updates with the Board of Directors, highlighting current developments, areas for growth, and new opportunities. To keep the Board of Directors apprised of progress, the team created a MBB Board website with Google Sites as a way to provide updates outside of meetings. The site functions as a central hub, where the Board can find all relevant information and resources at their discretion. The website is organized in subsections including internal updates from the Executive Director, background articles on country conditions and descriptions of new partnerships. To take it one step further, MBB also added a comment section for board members to engage in open communication.

“It [G Suite] helps to better connect, engage, and keep Board members up-to-date in between meetings, or  if they are unable to make a meeting (in which case they can view the Meeting Archives page),” said Adrienne Perez.

MyFace - Increasing productivity and improving internal workflow by remote access

Established in 1951, MyFace was founded to address the medical, surgical and psychological needs of those living with facial deformities. The organization offers access to care and treatments --- regardless of the severity of the anomaly, the length of treatment, or the family’s ability to afford care. In America alone, 1 in 650 children is born with an facial cleft. Every year, MyFace helps more than 1,000 patients seek treatment. Of this population, 85% are children, 70% live in poverty, and 95% require long-term care. The costs involved in this are high and verges on insurmountable for low income families. With this in mind, MyFace ensures that all children receive highest quality interdisciplinary and comprehensive reconstructive care by doctors who provide their services pro bono.

As a small nonprofit (their staff of eight including their therapy dog, Bentley), employees are required to perform a variety of different tasks. On any given day, team members might be responsible for website design, grant proposal writing, and marketing strategy. And oftentimes, what one employee starts today is  picked up by another employee tomorrow. Because it’s often all-hands-on-deck, collaboration is particularly key for MyFace.

Our mission of changing faces and transforming lives can be fulfilled with the help of technology from G4NP Carolyn Spector Executive Director MyFace

To address their challenge, MyFace began using Google Drive to centrally store, access, and share information from anywhere at anytime. Drive helped decrease the amount of time that MyFace spends on administrative tasks, like sending documents back and forth or working with out-of-date data or information. Drive’s tools like Docs and Sheets enable the team to collaborate both in and out of office.

MyFace also deals with an overwhelming amount of data and information. The team needs this data to not only be easy to store, retrieve, and share — it needs to be secure, since it contains confidential and personal patient information. G Suite offers that as well, ensuring that all information is kept private and secure. (Want to know more about G Suite security and how safe they really are? Read more about it here).

“Our mission of changing faces and transforming lives can be fulfilled with the help of technology from G4NP because it offers invaluable resources to nonprofits of any size at no cost,” stated Carolyn Spector, Executive Director of MyFace.

MyFace Staff photo
MyFace team. Photo credit: MyFace

Having global teams of different sizes with varying access to technology can make timely communication difficult, if not impossible. While nonprofits like Mercy Beyond Borders and myFace strive to accomplish unique missions, both organizations are passionate about changing the world. And about using the right technology to help. Utilizing tools like G Suite has been key for nonprofits like these in order to improve internal workflow and communications. For Mercy and my Face, making information shared, up-to-date, and secure has been crucial for navigating the Technology Age.

Interested in learning more about the tools available to your nonprofit? Check out our website to see how G4NP can help your nonprofit with real-time, up-to-date communication and data sharing.


To see if your nonprofit is eligible to participate, review the Google for Nonprofits eligibility guidelines. Google for Nonprofits offers organizations like yours free access to Google tools like Gmail, Google Calendar, Google Drive, Google Ad Grants, YouTube for Nonprofits and more. These tools can help you reach new donors and volunteers, work more efficiently, and tell your nonprofit’s story. Learn more and enroll here.

Footnote:  Statements are provided by Nonprofits that received free products as part of the Google for Nonprofits program, which offers free products to qualified nonprofits.

          Unlocking your nonprofit's data insights: Linking Ad Grants and Google Analytics        

So you’re a savvy nonprofit that has mastered Ad Grants? Read on! 

You’re a group of community leaders who know the impact of data. And who know that technology can help you leverage that.     

Like many other businesses, it’s critical for nonprofits to translate clicks on ads into a meaningful action on their nonprofit’s website. These actions could be donations, event registrations, file downloads, volunteer sign-ups or form completions — whatever it is that you’re compelling users to do.

Nonprofits like yours, however, often come to us with an important question: “How do we know if our Ad Grants account is actually resulting in these increased actions?” Great question!Our answer is simple, yet we hope it’s powerful too: Google Analytics.

Google Analytics is your go-to tool for providing insights into user behavior, which can be used to inform Ad Grants, as well as website optimization. By syncing data and using AdGrants & Analytics in tandem, you can boost the quality of traffic reaching your site and increase the chance of visitors completing a meaningful action on your NGO’s page. Best of all, Analytics can be used by nonprofits at no charge.

To get started, we strongly recommend defining your team’s marketing objectives. (If you haven’t set up goals yet, check out Smart Goals, which were designed with groups like nonprofits in mind.)

Then, link your Google Analytics account to your Google Ad Grants account to see your data. (Find out how to do so here: Link Analytics and Ad Grants). In doing so, you’ll unlock insights into your Ad Grants campaign. For instance, what happens after someone clicks on your Ad Grants ad and lands on your site? How does it differ by geographical region? Or how does user behavior differ between services offered?

Going forward, you can also track your nonprofit’s marketing goals in Google Analytics to understand how traffic from your Ad Grants campaigns is converted to meaningful action on your website. To do so, import your goals into Ad Grants as conversions.

Now, you’ll be able to see traffic quality data such as bounce rate, pages per session and average session duration for campaigns, ad groups, and keywords within Ad Grants. By adding goals as conversions, you’ll get the data you need to understand which text ads showing for keywords resonate best with your target audience.

Why, you might ask, is all this important for your nonprofit?

Take Science Buddies, a nonprofit that was one of the earliest adopters of the Google Ad Grants program, joining in 2003. Science Buddies then received 171,000 unique visits in 2004 via Ad Grants, with this number increasing by 4.5X to 773,000 unique visits in 2005. By 2006, Google Ad Grants had doubled the traffic to the website altogether. “Ad Grants really put us on the map!” said Kenneth Hess, President and Founder of Science Buddies.

The takeaway here is that the more you optimize, the better chance you have of improving your quality score — a key metric in an Ad Grants account! And more importantly, the better chance you have of authentically connecting with users who are trying to change the world along with with your nonprofit and you. 

Sign up for Google Ad Grants here.

For more information on how to get started and country availability, please visit our Ad Grants Help Center. To see if your nonprofit is eligible to participate, review the Google for Nonprofits eligibility guidelines. Google for Nonprofits offers organizations like yours access to Google tools like Gmail, Google Calendar, Google Drive, Google Ad Grants, YouTube for Nonprofits and more — all at no charge. These tools can help you reach new donors and volunteers, work more efficiently, and tell your nonprofit’s story. Learn more and enroll here. 

Science Buddies’ statements are made in connection with receiving in-kind donations as a participant in the Ad Grants program.

          Director of Partner Management - BuzzBoard Inc.        
San Francisco, CA - Experience in the broadcast and digital marketing/sales space.Deep understanding of the local broadcast landscape and the success metrics for the business
          Senior Lead Designer - Rescale         
San Francisco, CA - San Francisco

Transform complex ideas into clean and intuitive user interfaces
Build, maintain, and work within Rescale?s design library
Handle various design and branding needs for the marketing team
Proactively address design issues across the company
          Sales and Marketing Intern (CapDB) - Bullhorn        
Boston, MA - Sales
Boston, MassachusettsIntern

Job Description

Our international recruitment software delivers best-of-breed technology solutions for the world?s leading recruitment firms. With over 300,000 users, we work at a rapid pace to deliver an incredible customer experience. As a
          Customer Success Manager - OneSpot        
Austin, TX - Client Services - Austin, TX - Full Time
Company Overview

OneSpot is a technology platform for sitting at the intersection of personalization technology and content marketing. The company?s machine learning based Content Sequencing engine helps the world?s best brands use their
          Senior Director, Product Marketing - Skytap        
Seattle, WA - Marketing Seattle, Washington

As our Senior Director of Product Marketing at Skytap, you will be responsible for defining our market segmentation, understanding the competitive landscape, defining our value proposition and differentiation, creating customer
          Senior Manager Demand Generation - Rescale         
San Francisco, CA - San Francisco, CA

Generate and nurture qualified leads via content marketing (white papers, case studies, social media, infographics, webinars, etc.) and digital marketing (SEO, A/B testing, email, ads, etc.)
Evangelize and demonstrate the product to relevant
          Executive Vice President Sales and Marketing - HealthHelp, Inc.        
Houston, TX - Job Description
This role is responsible for creating sales strategies, building revenue-generating pipeline and developing relationships within the managed care market. Maintain familiarity with managed care solutions and practices as well as connections with key decision
          Marketing Contractor - Pixability        
Boston, MA - Boston HQ
Who We Are
Pixability is a video advertising technology company that gives media professionals the ability to plan, buy, and report across YouTube, Facebook, Instagram, Twitter, Snapchat, and Spotify. Pixability?s holistic solution empowers advertisers to deliver
          Octagon Launches Global Media Rights Consulting Division Led By Daniel Cohen        
Per a press release from the company, Octagon, the sports and entertainment marketing leader, announces the launch of the agency’s global Media Rights Consulting practice. The new group will provide strategic consultation to major domestic and international rights holders, broadcasters, emerging distribution platforms and the sports investment community. Octagon’s media advisory services will leverage the strength...
          Will Machine Learning Revolutionize Healthcare (and other) Collections?        
The intersection of behavioral psychology, classic marketing strategy and tech for the masses—including machine learning—has added tremendous ...
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vBrand has developed a machine learning-enabled platform to measure brand exposure and impact in sports programming. The acquisition of ...
          How to use Twitter to promote your business online        

Twitter can be a very powerful tool for marketing any business or website online, and by using Twitter, a person can easily reach thousands, hundreds of thousands or even millions of potential customers consistently.

Tweeting Consistently
Once a person creates a profile for their business or for their website on Twitter, they should tweet consistently and update their profile consistently. Tweeting consistently will ensure that their Twitter followers are engaged in the information that they're posting, and usually, tweeting consistently can help a person to obtain new followers for their Twitter account.

Respond To Tweets
When a person has a Twitter account, people can send them tweets, or Twitter users can direct tweets to their Twitter profile. This is an excellent way for a business to connect with its customers and with its potential customers.

If a person has any questions for a business owner, they can easily ask the business owner those questions on Twitter. In addition, a question that is asked by one customer or one potential customer on Twitter is likely a question that many other people have, so when a business owner answers a question from one person, they are likely answering a question that many other people have as well.

Gaining More Followers

In order to reach a large amount of people on Twitter, it's vital to gain a large amount of followers. There are many ways to gain followers on Twitter, and one of the ways is to buy Twitter followers.

When a business owner buys Twitter followers, they should make sure that the Twitter followers that they bought are real and active. The more active that Twitter followers are, the more successful that the marketing strategy of a business on Twitter will be.

Following Other Twitter Users

In addition to gaining followers on Twitter, a business should follow other Twitter users. Following other Twitter users helps to promote interactivity among users on Twitter, and in addition, a business that follows many other people and many other profiles is likely to gain more followers much more quickly for its Twitter profile.

Posting Funny And Interesting Information

A business owner should frequently post funny and interesting information and content on Twitter. Posting funny, interesting and informative content will help to ensure that a person's Twitter followers stay interested and engaged, and in addition, posting funny and interesting content can increase the likelihood that the Twitter followers of a business profile will retweet the tweets of the business owner.

When Twitter users retweet content that a business has posted, that content can easily reach hundreds of thousands or even millions of other Twitter followers very quickly, and as a result, a business can very easily reach many more potential customers by having its followers retweet content that it has tweeted.

In addition, a business owner should also post deals and discounts for certain products and services sporadically by using their Twitter account. Posting deals and discounts will attract new customers to the business, and these deals and discounts make it likely that customers that have already placed orders with a business will place more orders in the near future. 

About Author: This article was written by Andy G, a tech geek and Linux fan from Austria. At the present moment he maintains firmware 
and driver download website called

          Mobile security infestation [Infographics]        
The explosion in popularity of mobile devices has changed the way that people go about their daily lives. Their reliance on the efficiency and speed of these gadgets has made location--often--irrelevant. However, with the reliance comes risk; the number of viruses and hackers lurking for unencrypted data has risen dramatically over the past few years, a number closely related to the rise in smartphone and tablet usage over that same period of time.

This infographic, provided by, is an interesting look at mobile security, how it is being exploited, and the future of safe usage on mobile an interesting look at mobile security, how it is being exploited, and the future of safe usage on mobile devices.

 Russel Cooke is a journalist based in Louisville, KY. His love of technology often drives his stories, which also center around social media, content creation, and marketing. You can follow him on Twitter @RusselCooke2.

          Testosterone marketing frenzy cues skepticism        
"Are you falling asleep after dinner?" "Do you have a decrease in libido?" "Have you noticed a recent deterioration in your ability to play sports?" "It could be Low-T." Welcome to the latest big marketing push by the nation's drug companies.
          See & Hear All About It! May 1 @USJCT - Erin Moriarty's Chilling, Blockbuster Report on Stalking @48hours         


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    Before the event please review the links below.

    Erin Moriarty has been a correspondent for "48 Hours" since 1990. She has covered the death of Princess Diana, the JonBenet Ramsey investigation, the murder of financier Edmund Safra, and the war in Iraq.

    Drawing on her training as an attorney, Moriarty has examined some of the most important social and legal issues of the day, including DNA testing of evidence in death-row cases, the abortion controversy and battered women's syndrome. She covered the Oklahoma City bombing, the Columbine High School shootings and the 9/11 investigation, overseas. Her exclusive behind-the-scenes report on the defense of convicted Oklahoma City bomber Timothy McVeigh was broadcast on "60 Minutes" in 1997.

    Moriarty has received numerous honors, including nine national Emmy Awards.

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  •           Burn After Reading        

    Who’s Who
    What’s What

    In the World of CIA Fronts, Partners, Proprietaries & Contractors


    The Almost Classified Guide to CIA Front Companies, Proprietaries & Contractors
    ISBN: 978-1-365-11196-9

    Cool Justice Editor's Note: Following are excerpts from author Madsen's introduction and the body of the work. Additional suggested reading: News story about Madsen's book via the Washington, D.C. based Justice Integrity Project [link at the bottom of this post].


    From the Introduction

    One of the most pervasive uses of companies as intelligence partners was under the CIA’s Operation MOCKINGBIRD. During the Cold War, the CIA, often with the approval of corporate executives, infiltrated their agents to work as journalists in newspapers, radio and television networks, wire services, and magazines. The following pages in this book are rife with examples of this penetration of the Fourth Estate – all too many in the opinion of this journalist. The CIA admitted to at least 400 journalists on the agency’s payroll at the height of MOCKINGBIRD. The CIA traditionally understates its capabilities, especially when its covert activities become publicly known. Moreover, the end of the Cold War did not stop the practice of the CIA in infiltrating the media and slant news reports to its wishes.


    An insightful look behind the veils of secrecy into the CIA’s use of fronts, proprietaries, and partners calls into question the purpose of the CIA. Created by President Harry S Truman to serve as a central collector and repository of intelligence, the CIA became much more than that. A few weeks after the United States witnessed the assassination of President Kennedy in the middle of downtown Dallas, Truman penned an op-ed piece that appeared in several newspapers around the country. In it, Truman shared his regret for having created the CIA in 1947:

    “I think it has become necessary to take another look at the purpose and operations of our Central Intelligence Agency—CIA . . . For some time I have been disturbed by the way CIA has been diverted from its original assignment. It has become an operational and at times a policy-making arm of the Government. This has led to trouble and may have compounded our difficulties in several explosive areas.

    "I never had any thought that when I set up the CIA that it would be injected into peacetime cloak and dagger operations. Some of the complications and embarrassment I think we have experienced are in part attributable to the fact that this quiet intelligence arm of the President has been so removed from its intended role that it is being interpreted as a symbol of sinister and mysterious foreign intrigue.”


    The 21st century’s CIA’s partners are more likely to be found among high-tech companies marketing the latest and greatest mobile applications and data mining programs than among banks, law offices, and advertising agencies. However, in the post-World War II era, the CIA’s top and middle echelons were normally found operating through cover as typewriter-pecking journalists, traveling Madison Avenue admen, corporate lawyers, and chain-smoking oilmen. In the 1970s and 80s, CIA contractors and partners began showing up in the high-tech field, with database, local area networking, and on-line information retrieval systems attracting the most interest by Langley.


    As this book went to press, the smart phone game application Pokémon Go fad was sweeping the planet. Unbeknownst to many of the on-line game’s avid fan’s was the connection of the game’s developers to the CIA’s venture capital firm IN-Q-TEL. All users saw their geo-location and other smart phone data being swept up by a CIA partner firm.


    Amazon, Inc. [CIA contractor]. Company provides cloud computing services for the CIA. Amazon’s CEO Jeff Bezos also owns The Washington Post.

    American Historical Society. [CIA partner]. Many society officials were OSS/CIA officers.

    American Press Institute. [CIA front]. Operating out of Columbia University, the institute’s director in the 1950s was a CIA officer.

    AmeriCares. [CIA partner]. A non-profit organization that is often the “first in” at refugee situations. Founded by tycoon J. Peter Grace, a board chairman of the CIA front, the American Institute for Free Labor Development (AIFLD) and a trustee of another CIA front, the American Committee for Liberation from Bolshevism, AmeriCares was involved in funding the Nicaraguan contras. The group has also provided the CIA with recruiting opportunities at mass refugee sites, particularly in Latin America and Asia.

    Bechtel Corporation. [CIA contractor]. Bechtel is a large construction company that has included former CIA director Richard Helms, CIA pseudonym “Fletcher M. Knight,” among its executive ranks. Bechtel was active in providing corporate cover for the OSS in the Middle East during World War II. Bechtel has been a consummate service company for various CIA operations, including support for the CIA-inspired coup against the Syrian government in 1949, the Iranian government of Prime Minister Mohamed Mossadeq in 1953, and President Sukarno of Indonesia in 1965. From the 1960s to the 1970s, Bechtel provided cover for CIA agents in Libya under both the regime of King Idris and his successor, Muammar Qaddafi. Sometimes called a “secret arm” of the CIA, Bechtel’s executives included those who would join President Reagan’s Cabinet, including Secretary of State George Schultz and Secretary of Defense Caspar Weinberger.

    Before World War II, Steve Bechtel formed a military-industrial complex partnership with John McCone. McCone later became the chairman of the Atomic Energy Commission and later, director of the CIA. The CIA has used Bechtel to provide cover for non-official cover CIA operatives abroad.

    Blackstone Investment Group. [CIA front]. With offices in Washington, DC and Moscow, arranged for the purchase of KGB documents following the collapse of the Soviet Union. Among the documents sought by the front company were any related to illegal CIA activities during the Cold War, including the 1963 assassination of President John F. Kennedy.

    Bourbon and Beefsteak Bar and Restaurant. [CIA front]. Opened in 1967 in King’s Cross in Sydney, Australia. Served as a rendezvous point for CIA, Australian Security Intelligence Organization (ASIO), and organized crime figures. Its proprietor was Bernie Houghton, a CIA operative with links to Nugan Hand Bank, CIA weapons smuggler Edwin Wilson, and CIA clandestine services officers Theodore Shackley, Rafael Quintero, and Thomas Clines.

    Center for Democracy. [CIA front]. Administered under the aegis of Boston University, the center maintained offices in Boston, Washington, DC, Guatemala City, and Strasbourg, France. Involved in CIA operations in eastern Europe, Central America, and Africa.

    Colt Patent Firearms Company. [CIA partner]. Based in Hartford, Connecticut, provided corporate cover for CIA officers operating abroad.

    Daddario & Burns. [CIA partner]. Headed by former OSS officer Emilio Daddario, a Democratic Representative from Connecticut, the Hartford-based law firm provided services to the CIA.

    DC Comics. [CIA partner]. Worked with the International Military Information Group (IMIG), a joint CIA/Pentagon unit at the State Department, to disseminate propaganda comic books, featuring Superman, Batman, and Wonder Woman, in Serbo-Croatian and Albanian, to youth in the Balkans during the military conflicts in that region.

    Disney Corporation. [CIA partner]. CIA agents who were adept at creating front companies and shell corporations in Florida, worked closely with Disney in preparation for the construction of Disney World near Orlando, Florida. OSS veteran “Wild Bill” Donovan and CIA shell company expert Paul Helliwell helped create two fake Florida cities, Bay Lake and Lake Buena Vista, as well as a number of shell corporations, to keep secret the plans for Disney World. This kept land prices low because real estate speculators were unaware of the prospective value of the land in a desolate area of central Florida.

    Emory School of Medicine. [CIA partner]. Located in Atlanta, Georgia. Involved in the CIA’s MK-ULTRA behavioral modification project.

    Enron Corporation [CIA partner]. Houston-based firm that was used by the CIA to provide commercial cover for its agents around the world. There were at least 20 CIA employees on Enron’s payroll. Andre Le Gallo, a former official of the CIA’s Operations Directorate, went to work as a corporate intelligence officer for Enron.

    Fair Play for Cuba Committee (FPCC). [CIA front]. Officially established by American Trotskyists, the group was penetrated by CIA operatives. The FPCC New Orleans office was a CIA front that provided cover for the anti-Fidel Castro activities of Lee Harvey Oswald, Clay Shaw, and David Ferrie, among others. The New Orleans FPCC office was located at 544 Camp Street and shared the same building entrance with Guy Banister Associates, Inc., a private detective agency, the address for which was 531 Lafayette Street and around the corner from 544 Camp Street.

    In December 1963, after the assassination of President John F. Kennedy, the FPCC ceased all U.S. operations.

    General Electric Company. [CIA partner]. Based in Fairfield, Connecticut, provided corporate cover for CIA officers operating abroad.

    General Foods Corporation. [CIA partner]. Advertising account at CIA’s Robert Mullen Company handled by an active CIA employee.

    Google, Inc. [CIA partner]. Developed as a result of a research grant by the CIA and Pentagon to Stanford University’s Department of Computer Science. The CIA referred to the research as the “google project.”

    Greenberg Traurig. [CIA partner]. Washington, DC “connected” law firm.

    Guy Banister Associates, Inc. [CIA partner]. New Orleans private detective agency headed by former FBI agent Guy Banister. The detective agency coordinated the activities of various anti-Castro Cuban groups in New Orleans, including Banister’s own Anti-Communist League of the Caribbean, as well as the Cuban Revolutionary Council, the Cuban Democratic Revolutionary Front, Friends of Democratic Cuba, and the Crusade to Free Cuba Committee.

    Banister and Associates shared office space with the CIA’s New Orleans front, the Fair Play for Cuba Committee, headed by Lee Harvey Oswald.

    Hale and Dorr. [CIA partner]. Boston-based law firm that provided cover for CIA’s Independence and Brown Foundations.

    Halliburton. [CIA contractor]. Based in Houston, it is the world’s largest oil service company. Recipient of a number of CIA sole-source contracts for services worldwide.

    Harper and Row, Inc. [CIA partner]. Manuscripts submitted to the New York publisher that dealt with intelligence matters, particularly CIA operations, were turned over to the CIA for censoring edits before publication.

    Hewlett Packard Corporation. [CIA partner]. Sold computers to Iraq for Saddam Hussein’s missile program with the knowledge and approval of the CIA.

    Hill & Knowlton. [CIA partner]. Public relations firm that teamed with the CIA on a number of operations. Hill & Knowlton’s numerous offices abroad provided cover for CIA agents. One known Hill & Knowlton office that was a CIA front operation was in Kuala Lumpur.

    Kerr-McGee. [CIA partner]. Provided corporate cover for CIA officers operating overseas.

    Kissinger Associates, Inc. [CIA partner]. New York-based international consulting firm founded by former Secretary of State and National Security Adviser Henry Kissinger. Former National Security Adviser Brent Scowcroft is a co-owner. The firm provided support to the CIA-linked American Ditchley Foundation and the Bilderberg Group. Much of the 1982 seed money for Kissinger Associates was provided by Goldman Sachs.

    Knight Foundation. [CIA partner]. Also known as the John S. and James L. Knight Foundation. Based in Miami, the foundation provides funding for various CIA-connected media operations in the United States and around the world.

    Kroll Inc. [CIA partner]. Founded in 1972 by Jules Kroll, who had links to both U.S. and Israeli intelligence. Based in Manhattan. French domestic law enforcement believed Kroll’s Paris office was a CIA front. Kroll handled the security for the World Trade Center after the 1993 terrorist bombing and continued to be responsible for security up to, during, and after the September 11, 2001 terrorist attack. Kroll employed former FBI assistant director for counter-terrorism John O’Neill, who died in the collapse of the World Trade Center.

    Lincoln Savings and Loan. [CIA partner]. Based in Irvine, California and headed by notorious swindler Charles Keating, Jr., involved in laundering funds for the Iran-contra scandal.

    Lone Star Cement Corporation. [CIA partner]. Based in Stamford, Connecticut and linked to the Bush family, provided corporate cover for CIA officers operating abroad. Involved in the Iran-contra scandal.

    Mary Carter Paint Company. [CIA front]. A money-laundering operation for the CIA. Involved in casinos in the Bahamas.

    Monsanto. [CIA partner]. The firm contracted with former CIA official Cofer Black’s Total Intelligence Solutions (TIS), a subsidiary of the CIA-connected Blackwater USA, later Xe Services, to monitor animal rights groups, anti-genetically modified (GM) food activists, and other groups opposed to Monsanto’s agri-business operations worldwide.

    National Enquirer. [CIA partner]. The tabloid’s founder, Generoso (Gene) Pope, Jr., worked for the CIA’s psychological warfare unit and the agency’s Italy branch in 1950. In 1952, Pope acquired The New York Enquirer broadsheet and transformed it into a tabloid, renaming it The National Enquirer. This transformation bore the imprimatur of the CIA’s Operation MOCKINGBIRD media influence program.

    Newsweek. [CIA partner]. Magazine reporters and stringers fed information to the CIA. Newsweek’s stringers in southeastern Europe and the Far East were CIA agents. When Newsweek was bought by The Washington Post Company in 1961, cooperation between the magazine and the CIA increased. It was a participant in the CIA’s Operation MOCKINGBIRD media influence program. Much of the staff of Newsweek was absorbed into a new online publication, The Daily Beast, which continues to disseminate CIA-influenced articles. See Washington Post.

    Nieman Foundation. [CIA partner]. Located at Harvard University, the foundation awarded Nieman Fellowships, some on behalf of the CIA, for foreign journalists to study at Harvard. The journalists were subjected to CIA recruitment efforts prior to their returning to their home countries.

    Pamela Martin & Associates. [CIA partner], Escort firm run by Deborah Jeane Palfrey, the so-called “DC Madam.” During her 2008 trial for mail fraud, Palfrey attempted to invoke the Classified Information Procedures Act in order to discuss her relationship with the CIA. The U.S. Court refused Palfrey’s request and she was convicted and later said to have committed suicide before her sentencing hearing in Washington, DC. One of her clients was Randall Tobias, the head of the CIA-connected USAID. Another was Louisiana Republican senator David Vitter.

    Paris Review. [CIA front]. Literary magazine edited by George Plimpton. Published works by Jack Kerouac and Samuel Beckett. The magazine’s co-founder, Peter Matthiessen, relied on his affiliation with the magazine as his CIA cover.

    Quaker Oats Company. [CIA partner]. Worked with the CIA and Atomic Energy Commission to place trace amounts of radiation in breakfast cereal served to boys at the Fernald School for the mentally retarded in Waltham, Massachusetts.

    Radio Corporation of America. [CIA partner]. Provided corporate cover for CIA officers operating abroad, particularly in Iran, Philippines, Japan, and West Germany. Provided technical assistance to CIA-financed clandestine and propaganda radio stations worldwide, including Radio Free Europe. RCA founder David Sarnoff was a major supporter of CIA operations, including propaganda dissemination around the world. RCA chairman and chief executive officer Thornton F. Bradshaw was active in the operations of the CIA-linked American Ditchley Foundation.

    Reily Coffee Company. [CIA partner]. Also known as William B. Reily Coffee Company and based in New Orleans, this company employed Lee Harvey Oswald and a number of other U.S. government employees, many of whom were suspected CIA officers.

    Robert M. Mullen Company. [CIA proprietary]. A Washington, DC public relations firm, it was used as a front for CIA activities. E. Howard Hunt, the CIA agent, worked for Robert Mullen when he was arrested in the break-in of the Democratic National Committee headquarters at the Watergate Hotel in Washington in 1972. The Senate Watergate Committee reported that “the Mullen and Company has maintained a relationship with the Central Intelligence Agency since its incorporation in 1959. It provided covers for agents in Europe (Stockholm), Latin America (Mexico City), and the Far East (Singapore) at the time of the Watergate break-in.”

    Rockefeller Foundation. [CIA partner]. Used by the CIA to direct scholarships and grants to the Third World and Eastern Europe. Rockefeller Foundation money was funneled to the American Committee for a United Europe (ACUE), created in 1948. The chairman of ACUE was OSS chief William J. Donovan and the vice chairman was Allen Dulles. One of ACUE’s board members was Walter Bedell Smith, the first CIA director.

    Summa Corporation. [CIA partner]. Owned by Howard Hughes, Summa is believed to have skimmed gambling profits from the Sands, Desert Inn, Frontier, Silver Slipper, Castaways, and Landmark casinos in Las Vegas and Harold’s Club in Reno for the CIA and the Mafia. Provided financial cover for the CIA’s Glomar Explorer project.

    Teneo Intelligence. [CIA partner]. Branch of Teneo Holdings, which is headquartered in New York. Teneo Holdings’s intelligence branch includes former CIA officials. Teneo is closely linked to former President Bill Clinton and Hillary Clinton. Teneo Intelligence has offices in New York, London, Rome, Brussels, Dubai, Bogota, New Delhi, and Tokyo.

    Texas Commerce Bank (TCB). [CIA partner]. Houston-based bank founded by the family of James Baker III. Texas Commerce Bank was used to provide commercial cover for CIA agents. After serving as vice president for Texas Commerce Bank in Caracas from 1977 to 1979, Jeb Bush joined his father’s presidential campaign in 1980. Serving with Bush on the campaign was Robert Gambino, the CIA deputy director of security who gave Bush his orientation brief at Langley in 1977.

    Kenneth Lay, the chairman of Enron, which had its own links to the CIA, served on the board of Texas Commerce Bank. Texas Commerce Bank was acquired by Chemical Bank in 1987.

    The bank provided major loans to Howard Hughes’s Summa Corporation. See Summa Corporation.

    United Fruit Company [CIA partner]. Involved in 1954 CIA overthrow of Jacobo Arbenz government in Guatemala. Published the Latin America Report, a publication that was a CIA front used for clandestine activities. The CIA transferred weapons to United Fruit employees in Guatemala who were involved in undermining the Arbenz government. The joint CIA-United Fruit plan was code named OPERATION FORTUNE. Company provided an airfield in Guatemala for the CIA’s training of Cuban exiles for the Bay of Pigs invasion of Cuba.

    U.S. Rubber Company. [CIA partner]. Headquartered in Naugatuck, Connecticut and later called Uniroyal, provided corporate cover to CIA officers operating abroad. Included those operating under the cover of the Dominion Rubber Company of Canada, a subsidiary of U.S. Rubber Company.

    U.S. Youth Council (USYC). [CIA front]. Founded in 1945 and based in New York. Some 90 percent of its funds came from the CIA. USYC received funding from the Foundation for Youth and Student Affairs (FYSA), a CIA front. The USYC was composed of American Youth Hostels, Camp Fire Girls, 4-H, American Unitarian Youth, National Catholic Welfare Conference, National Students Assembly, YMCA and YWCA.

    Wackenhut. [CIA contractor]. Wackenhut, a Palm Beach Gardens, Florida-based security firm, stood accused of providing the CIA with specialized services around the world, including Chile, Greece, and El Salvador. Its Venezuelan branch, Wackenhut Venezolana, C.A., was accused in 2002 of involvement in the CIA’s coup against President Hugo Chavez. William Casey served as Wackenhut’s outside counsel before becoming CIA director in 1981.

    Wackenhut eventually merged into the global security firm G4S.

    Washington Post. [CIA partner]. The Washington Post was part of the CIA’s Operation MOCKINGBIRD, the agency’s media influence project. Post publisher Phil Graham was a close friend and associate of MOCKINGBIRD chief Frank Wisner, Sr. and CIA director Allen Dulles. Wisner assisted Graham in acquiring The Washington Times-Herald and WTOP radio, creating a sizable CIA-influenced media operation in the nation’s capital.

    W. R. Grace. [CIA partner]. Provided corporate cover to CIA officers operating abroad, particularly in Latin America. Provided donations to CIA front foundations.

  • News story about Madsen's book via The Justice Integrity Project

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              1 How Can You Increase your Ranking by Website designing?        
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              Interesting forum on self-publishing at 2017 Outwrite LGBT Book Festival in Washington DC        

    Today I visited the 2017 Outwrite LGBT Book Festival in the DC Center office space and surrounding atrium at 14th and U Streets in Washington DC.

    This year I did not have my own table;  I’ll get into this elsewhere.

    The most interesting part of the visit was a presentation in DC Center’s largest room (on 14th Street ground level) from LGBT book publishers and literary agents.

    There was a discussion of what an author goes through if he/she wants to control the process.  It’s usually necessary to hire a copyeditor and a typesetter (who is often the same).  It’s necessary to find a book manufacturer, and prices can vary a lot (many companies exist in the Shenandoah Valley and down in the North Carolina Piedmont).  It seems that Milo Yianopoulos has controlled the production of his book “Dangerous” after Simon and Schuster dropped him after a controversy.

    There was discussion of “guerrilla marketing”, and of the tendency recently for trade publishers not to offer advances, which typically have to be recovered from book sales. 

    There was mention of the use of pseudonyms and pen names, and that in a real world some authors really need to keep their identities secret, usually for reasons other than just being  LGBT, like workplace conflicts or possible security concerns for themselves or others around them.  This is rather alarming.

    There was discussion of “sea turtle authors”, often introverts, who do not like to be pressed to sell aggressively, and are perfectly content to let their “eggs” lie dormant.

    I asked about print-on-demand publishers, like Author Solutions.  The group did not think well of this business model, and referred to it as a “shadow industry”  They felt money should go to authors directly,, but that only works if the author owns the publishing entity.  I did refer to the fact that POD companies have been pressing authors harder to buy copies of books and build their own stores and credit card operations, rather than depend on Amazon and Barnes and Noble. 

    I did mention the SESPA bill from the Senate and the implicit threat to web speech, including eventually author websites. 

              Amazon starts cutting out book distributors, at least overseas in Asia; the issue can matter to some authors         

    Amazon is ceasing to do business with some book distributors, at least in Japan or overseas, and wants to get books directly from publishers. Goodreader has an article on the issue today.  The Japan Times also has a more detailed story.

    In the US, big book distributors (like Ingram, or previously Bookmen in Minneapolis which got bought) have been a main vehicle for both chain and independent bookstores.  POD publishers, such as Author Solutions, have been somewhat aggressive with authors to try to get them to work with bookstores and not get “lazy” with Amazon, and more passive marketing. I suppose that jobs (in bookstores) and literacy initiatives (in underprivileged communities) can be at issue when authors become less interested in their own retailing. It’s also possible for an author to buy copies POD at a deep discount and sell cheaper (probably) than Amazon or BN sometimes (that’s good for the POD publisher) but requires a lot of retail hustle from the author.  Not all books (especially in the policy or personal non-fiction areas) can sell that well. 

              Progressive Policy Institute: "Building a New Middle Class in a Knowledge Economy"         

    Harry Holzer, of the McCourt School of Public Policy at Georgetown University in Washington DC, has offered a position paper through “Progressive Policy”, “Building a New Middle Class in the Knowledge Economy”, a PDF with this link (34 pages).

    Holzer picks up on Donald Trump’s exploitation of the disenchantment of some groups, especially older white males without college degrees, with the job market and their earnings ability.

    He notes that the stability of jobs with regimentation but narrow skill sets has become less, as has the pay, not only because of foreign offshoring, but because of technology and automation. He says that families need incomes of at least $50000 a year to be middle class (possibly $40000 for smaller families) and notes the difficulties of single parents.

    The most effective measure would be to improve trade or vocational education opportunities at the community college level, especially in smaller communities or rural areas.  He also mentions the value of paid family leave.

    What I noticed after my forced “retirement” at the end of 2001 was the tendency for companies to resort to hucksterism to create jobs, and for the employment outplacement services and policy makers not to notice that this was happening so much. This has led to a culture clash:  aggressive attitudes in some communities about preserving telemarketing and door-to-door sales, versus resistance from consumers who see accelerating security problems. We need more manufacturing jobs to reverse this trend toward hucksterism.

              Building a Powerful Contact List: Key Tactics for Making the Random Walk a Little Less Random        
    By:  Andrew Johnson, Ph.D. Building up a substantial contact list is crucial to any startup especially as they approach the commercial launch of their first product or service.  This list will be used by your commercial team to recruit alpha and beta evaluators, find strategic partners and of course uncover customers.  One of the key […]
              Eliminate This Risk to Your Sales Momentum        
    By:  Andrew Johnson, Ph.D. Your team has pushed hard to get a successful product launch.  There is intense focus on Sales & Marketing to take the ball now to close on ever greater numbers of sales.  There is nothing like being ‘out-of-stock’ to put a crimp in your sales momentum.  With a little bit of […]
               A conexão e o silêncio ou Desconectar para Conectar         

    Electric Skateboards radio controlled skateboards by surfboards. Internet Marketing Trent Partridge

              Make Money with Blogger and Affiliate Programs        
    Today's article focuses on a how to make money from a Blogger blog (Blogspot blog) by earning referral fees from Affiliate Referral Programs.

    If you read any website about affiliate marketing you will see a consistent thread - readers ask how can I make money from affiliate programs? Well I suspect if you are reading this article you too are hoping to get a earn money for all the effort you put into your blog. That's why I have put together a handy list of affiliate programs plus a quick summary of the benefits and referral fees paid so that you can start to earn money fast. If you choose to put affiliate banners from these advertisers on your Blogger blog you will kick start your blog's ability to earn extra money.

    Even if you are not advertising with anyone other than Google Adsense you can still take advantage of the referral programs offerred by many advertising programs such as Chitika, WidgetBucks and Linkworth.

    Remember that these advertisers want new sign ups and so are keen for you to put their advertising banners on your Blogger blog. When visitors to your blog click on these banners and join these programs you earn a percentage of the member's earnings for up to 2 years in some cases. This is a very common method of making extra money blogging with very little effort on your part.

    Get Chitika | Premium

    Popular Affiliate Referral Programs

    • LinkShare - Earn $1.50 for every referrer you sign up who generates a click thru in 30 days
      Join the LinkShare Referral Program for free!

    • Linkworth - Earn $50 for just signing up plus a flat commission of $50 for every referral and 5% of their earnings for the life of their account.
      Sign up with Linkworth

    • Chitika - Earn 10% of what your referrals earn for 15 months following each referral’s approval date.
      Sign up with Chitika

    • Text Link Ads - Earn 10% of all revenue earned by publishers for a full two years after the publisher joins
      Sign Up to Text Link Ads

    • WidgetBucks - Earn 15% of all revenue affiliates earn for a full 12 months after the new member joins.
      Sign Up with WidgetBucks

      Earn $$ with WidgetBucks!

    • Adbrite - Earn 50% of member profits for the first 3 months then 10% of member profits for the next 9 months. Applies to all buying and selling activity referred by your blog

    Once you have signed up with an affiliate program which pays you referral fees you can start to earn cash by placing the affiliate banner on your Blogger blog. For help to add your banners to Blogger please refer to my article Easy Way to Put Banners on Blogger

    Affiliate Banner

    It's easy to make money from blogging by joining affiliate referral programs. With Affiliate Referral Programs you earn money in referral fees by placing advertising banners on your blog. You get paid for new sign ups (publishers, advertisers and affiliates). Usually you earn a percentage of the member earnings for the next 12 months to 2 years. It only takes a few minutes to sign up to these affiliate programs and once approved its easy to place the banners on your Blogger blog. Remember you get paid for every sign up. Good luck.

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              Easy Way to Put Banners on Blogger        
    Beginner bloggers who want to make money from their blog often ask me how to put banners on a Blogger blog (Blogspot blog). In this article I will outline the steps to help you put banners on Blogger the easy way. You will have your banners up and running in no time and starting to earn extra money from your blog.

    Earn $$ with WidgetBucks!

    How to Put Banners on Blogger the Easy Way
    In order to make money online and place banners on Blogger you first need to sign up with a referral program.

    1. Sign up for some affiliate referral programs such as Chitika, Widget Bucks and Linkworth. There are heaps of affiliate marketing networks out there but to start with you might try Commission Junction which boasts a huge range of advertisers.

      • Examples of Some Earnings You Might Expect from Affiliate Programs

    2. Once you have signed up with an affiliate program which pays you referral fees you can start earning money by placing the affiliate banner on your Blogger blog.

    3. Decide where you want to place your banner on Blogger. Here are 2 very easy options:

      • Place Banner in Blogger Sidebar or Footer
        Adding an Affiliate banner to the Blogger sidebar or footer are both easy placement options. While logged in to Blogger, go to Layout > Page Elements and click on Add a Gadget in the Blogger sidebar, choose HTML/Javascript gadget from the list and paste the affiliate banner code into the content box, click on the Save button and your banner should display. If you need to center the banner enclose it in an HTML tag like this:
        <center>YOUR AFFILIATE CODE</center>

      • Place Banner Above First Post in Blogger
        To add a banner above the first post in Blogger you first need to make it possible to add a gadget to this area. If there is no option to add a gadget in the Blogger post area go to Layout > Edit HTML. No need to check Expand Widget Templates for this. Scroll down until you find these lines:

        <div id='main-wrapper'>
        <b:section class='main' id='main' showaddelement='no'>

        Replace the no with yes and save. You will now be able to add a gadget to the area above the first post. To display your banner click on Add a Gadget above Blog Posts and paste the affiliate banner code into the HTML/Javascript gadget and save. Click on View Blog to see your new banner.

    Today I have show you the easy way to add affiliate marketing banners to your Blogger blog (Blogspot blog) to help you earn extra money. Remember affiliate programs are free to join so it costs you nothing to experiment. Why not try a program like Chitika advertising and referral program because even if you don't decide to advertise with Chitika it costs you nothing to put their banner advertising on your blog and you might make your first $10 faster than you think.

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              Earn Money from Blogger Join Linkworth Affiliate Program        
    Want to make money online with your Blogger blog (Blogspot blog)? Earn money with Linkworth. Linkworth is one Affiliate Program that Blogspot Bloggers need to take a good look at if they are serious about making money from their blog. Given that most bloggers are also readers of blogs virtually every reader who arrives on your blog is a possible referral prospect. Therefore having a Linkworth affiliate banner or two on your blog makes sound marketing sense and is an easy way to earn extra money.

    Why Would a Blogger Want to Sign Up for Linkworth?
    Linkworth is a large, established and reputable advertising network. Linkworth offers Blogspot bloggers who become a partner a variety of income earning opportunities to monetize their blogs. Multiple advertising programs offerred by Linkworth include: Text Link Ads, Linkpost, Linkmura, Linkintxt, LinkWords, LinkBB, Linkpack.

    Linkworth offer a variety of ways to monetize your Blogger blogspot blog
    One of the bonuses of Linkworth is that it can be used in conjunction with Google Adsense provided no contextual advertising which is not allowed by Google is used. This makes Linkworth an extremely attractive advertising option for Blogspot bloggers and therefore a good reason to promote the affiliate program. Linkworth is suitable for the newbie blogger too as it is easy to get approval even when a blog has a low Google page rank and is receiving minimal traffic. Make sure you have at least 12 posts before you apply or your application may get declined.

    My Favorite Ways to Make Money Online with Linkworth
    All the programs offerred by Linkworth are good but my two favorite ways to make money online with Linkworth are:

    Affiliate Banner
    With LinkPost you can earn money by writing sponsored posts. Depending on the Google Pagerank of your blog you can receive up to $50 per review. The process is easy but competitive. Basically you submit your blog to the advertising marketplace and sponsors and advertisers pay you money for your review.

    With LinkWords keywords in your blog are underlined and if clicked on by a reader you earn money - either 50% or 70% for every ad clicked on depending on what scheme you have opted for. Some niches lend themselves better to text ad advertising and therefore generate more income per click than others. You will need to experiment to find out if LinkWords is worthwhile way for you to earn money from your blog.

    Benefits of the Linkworth Affiliate Referral Program
    Linkworth's referral program is generous and a good way to earn money. You get $50 for just signing up either as a publisher or with a combo account. That $50 is paid out to you once you earn $100 or more in total.

    For every new referral sent through your affiliate link you earn a flat commission of $50. The $50 is held as a pending payment until the referee has spent or earned a minimum of $100.

    Another sweetner for joining the Linkworth referral program is that you will receive 5% of the earnings for all referrals you make for the life of their account. Pretty good way to earn money huh?

    Linkworth claim that most account holders spend/earn well into the thousands. While I am skeptical of this statement Linkworth does offer a chance to make money by actively promoting its affiliate referral program.

    You can earn money online if you know how. The Linkworth Affiliate Program offers good rewards for pasting a banner or two on your blog. From there on in it depends on the activity of your referees as to how much money you will actually make but there is scope for reasonable earning particularly if you supplement this with LinkPosts and LinkWords. Why not act now and start earning extra money from Linkworth right away. Sign up with Linkworth Affiliate Program or become a partner or both today.

    Affiliate Banner

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              7 Tips - How to Choose a Great Blogger Blog Topic        
    Have you chosen a blog topic that is right for you? Lots of people start their Blogger Blogspot blogs without giving much thought to their selection of blog topic. Or the angle on the topic they want to explore. If you want your blog to stand out from the crowd make sure you consider your blog topic carefully.

    How to Choose A Good Blog Topic - 7 tips for Begniner and Newbie bloggers and anyone who wants to build a successful blogger blogA good blog topic can make or break a blog. Like some partners some blogs and their owners just don't fit no matter which way you look at it. Make sure before you spend 3 to 6 months of slog to develop your blog that you haven't placed your ladder against the wrong wall.

    Here are a few tips that will get you thinking about your Blogger Blogspot blog topic and how important it is to choose the right one for you.

    1. Choose a blog topic that you are passionate about
    You are going to be writing content about this blog topic for 365 days of the year for at least 2-5 years. For that to work successfully you have to have some passion otherwise the tedium will wear you down.

    Conversely if you are really passionate about a topic that passion will shine through in your blog and like a big magnet attract others.

    2. Choose a blog topic that interests you not just interests others
    Yes you can make money writing about making money but if you aren't interested in money you have a problem. The topic itself may be viable commercially but readers will soon figure out you are in it for the money not the fun. Make sure you are genuinely interested in your blog topic and not just choosing it because it seems to be a hot topic. Don't forget readers are going to want new and fresh content and will not stick around if you are not up to providing it.

    Know Your Audience - Choose a Blog Topic that will have a global audience3. Choose a blog topic that has potential for readership
    If you choose a more unusual blog topic then you may find you are the only one interested in it. However if you have very little competition you will be able to quickly carve out a niche for your blog. Research your market. Check out forums. Identify if there actually is a gap waiting to be filled. If there are a lot of others writing about the same topic can the market sustain another blog or will it be a hard slog to get traffic. Know your audience.

    Attracting visitors and maintaining readership are important factors in ensuring that your blog will generate a steady income stream. If monetization is important to you check your blog's potential for adding relevant ads and affiliate marketing.

    4. Know your subject area
    How well do you know the subject matter of your chosen blog topic? Readers will quickly assess your knowledge of your blog topic and will expect you to deliver the goods.

    If you are passionate but not very knowledgable how will you find the information you need to create new material? Creating content is time consuming and it requires good research skills. Have you got access to the kind of information you are going to need?

    As a general rule don't choose a topic you know very little about or you may find yourself floundering once you have exhausted your own ideas.

    5. What's your angle? Identify your angle when choosing a blog topic
    Knowing your subject is one thing but finding a fresh angle is something else. If you want to create a blog in a subject area that is already heavily populated with other blogs you are likely to be more successful if you can find a good angle that has yet to be exploited. Most information isn't new it is just repackaged. How will you pitch your blog? Check out other blogs and identify what aspects might not be so well covered. Make a list of these and ask yourself if any of these areas has enough scope to sustain a blog by itself.

    6. Choose a blog topic with a medium to long shelf life
    Your blog topic might be great but will readers be interested in it a year or two down the track? This is particularly true for technology based blogs where products come and go and change happens at a rapid rate. Rethink your idea if your topic may not have long term sustainability. Ask yourself if there is a way to reframe it so that it will be more ongoing rather than of short duration.

    7. Clearly define the parameters of your blog topic
    Do you know what the parameters of your blog topic are? What you will cover and what you won't? If you don't know what the limits of your blog are others won't know either.

    Think carefully about your blog topic and define the parametersIt pays to carefully define these or you run the risk of trying to cover everything and losing your audience because they have no idea what your blog is about. Often the most successful blogs are those that focus on a specialist subject and stick within those guidelines.

    Jot down now what your blog actually covers. Include your material and your audience in this. For instance, is your blog for everyone or is it focussed on beginners only like this blog? Deciding this early on will make it easy to pitch your articles in a particular way. If you have no clarity you may find you write good material but it is not pitched to the right audience.

    If you have lots of ideas for a blog topic you will need to crystallize these. Jotting down advantages and disadvantages will help you sort the wheat from the chaff. You may find you have several good ideas but select only one of these to concentrate on. Once things are up and running with your first venture you might decide to get cracking on the second idea but prioritize to start with.

    Remember that laying the groundwork now will prevent disappointment further down the track. Your idea has a much greater chance of being successful if you spend some time getting clear about what you want from your blog and what you want to achieve. Even if your idea needs a lot of refining the exercise is a great opportunity to put some planning in place and planning your blog as in most things in life is one of the cornerstones of success.

    This article has focused on how to choose a great blog topic for a Blogger Blogspot blog. I have discussed 7 tips to help Blogspot bloggers especially those new to blogging choose a blog topic that will fit with their knowledge base and interests. Finding a good fit with your blog topic is one of the keys to success and worth taking the time to consider carefully. Any thoughts or ideas about this article. Please share them.

    Click here to get The Blog Profits Blueprint

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              Making Money from Banners with Blogger        
    One of the very nice aspects of Blogger is that you can add banner advertising to your Blogger blog (Blogspot blog). Placing a few banners on your blog will allow you to make money and encourage you to stay committed to your blog as well.

    There is no cost involved in adding banners to Blogger - it is 100% FREE.

    It is pretty simple to add affiliate banners and Google Adsense to Blogger. Anyone who knows how to copy and paste can add a few banners in no time. For help on adding banners to Blogger please refer to my article entitled Easy Way to Put Banners on Blogger (Blogspot) Blog

    If you are yet to create a Blogger account refer to this tutorial for some helpful hints on creating a free Blogger Blogspot blog and to this article on how to set up and configure Blogger. These articles will have you up and running with Blogger in no time.

    How Do I Make Money by Adding Banners to My Blog?
    When a visitor clicks on a banner on your blog you will make money. If the banner is a pay per click banner such as Google Adsense and Chitika you will make money for every click. You can even have both Chitika and Google Adsense on the same page as Chitika ads are non-contextual. If you use Chitika as well that will 2 ways to make money instead of just one.

    Get Chitika | Premium

    When a visitor clicks on an affiliate banner such as the banner below and makes a purchase you earn a commission or a percentage of the sale. Some merchants pay you for referrals so if the visitor signs up you make money. This is known as affiliate marketing and it is a very common way to make money with Blogger other than using pay per click programs like Google Adsense.

    Getting Started

    In this article I have explored how you might start making money with blogging using banner advertising and a Blogger blog (Blogspot blog). You will earn money by placing pay per click ad units like Google Adsense and Chitika on your blog which pay for every click. You will also earn extra money by adding affiliate marketing banners from the likes of Linkshare. You can even increase the ways to make money by having both Chitika and Google Adsense ad units together with affiliate marketing banners. Begin today by creating your free blogger account or if you already have one why not follow this helpful guide on the basics of adding Google Adsense to a Blogger Blogspot blog.

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              Special 315: Digital Experience! at CES 2017        

    TWiT Live Specials (Video-HD)

    Exploring the floor at the Pepcom Digital Experience we found, NextVR who is partnering with the NFL to immerse fans in VR highlights, Anker and the future of portable battery power, Switchmate snaps over existing light switches to bring lighting controls to your phone, and Rohinni is manufacturing micro-LEDs that are thinner, brighter, and more efficient.

    Host: Fr. Robert Ballecer, SJ

    Download or subscribe to this show at

    Thanks to CacheFly for the bandwidth for this special presentation.

              Mass-Market Paperback Books Vs. Trade Paperback Books (Infographic)        
    Click image to enlarge. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to with this graphic. Hashtags: #selfpublishing #bookmarketing Mass-Market Paperback Books Vs. Trade Paperback Books (Infographic) @jckunzjr … Continue reading
              Create A Great Book Dedication In 4 Easy Steps (Infographic)        
    Click image to enlarge. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to with this graphic. Hashtags: #selfpublishing #bookmarketing
              How To Write A Book Foreword: Step by Step (Infographic)        
    Click image to enlarge. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to with this graphic. Hashtags: #selfpublishing #bookmarketing How To Write A Book Foreword: Step by Step (Infographic) … Continue reading
              How To Use Marketing Channels To Drive Book Sales (Infographic)        
    Click image to enlarge. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsWhat Is Niche Publishing?
              How To Use Marketing Channels To Drive Book Sales        
    Synopsis Understanding how online and offline marketing channels can work together is essential for your book’s financial success. These channels, if consistently used together, can help you as an author achieve a sustainable competitive advantage. It will also help your … Continue reading
              The “Author-Expert” And The “Book-Buyer” Dynamic (Infographic)        
    Click image to enlarge. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to with this graphic. Hashtags: #selfpublishing #bookmarketing
              The 3-Stages Of The Buying Cycle (Infographic)        
    Click image to enlarge. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to with this graphic. Hashtags: #selfpublishing #bookmarketing
              The 5 Basic Ingredients Of Successful Book Marketing (Infographic)        
    Click image to enlarge. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to with this graphic. Hashtags: #selfpublishing #bookmarketing
              The 5 Elements Of Successful Online Marketing (Infographic)        
    Click image to enlarge. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to with this graphic. Hashtags: #selfpublishing #bookmarketing
              Sell Sheet Terminology For Book Marketers        
    Synopsis Book sell sheets are an essential and integral part of a book’s marketing and publicity plans. For this reason, it is important for you to understand what goes into a great sell sheet. So, to help you get a … Continue reading
              The 5 Basic Ingredients Of Successful Book Marketing        
    Synopsis In order to become a successful self-publisher, you will need do devote a large part of your life to marketing. This will encompass marketing yourself, as well as your book. Understanding these five ingredients will insure that your book … Continue reading
              5 Profitable Ways To Use Your Book’s Sell Sheet        
    Synopsis Your sell sheet is the equivalent of your book’s resume. And because of this, it can become a very powerful and profitable marketing tool. The five places on this list are where you can most quickly get your sell … Continue reading
              Personalize Your Foreword With Anecdotes To Make It More Powerful        
    Synopsis Anecdotes are an amazing literary device for writers, as well as marketers. They are a deceptively powerful writing and marketing tool. Here is a short discussion about anecdotes, and how to use them in a book’s foreword to help … Continue reading
              2 Amazon Marketing Tools To Help Make Your Book A Financial Success        
    Synopsis Amazon provides two very powerful and easy-to-use tools to get our books in front of millions of potential readers and buyers. Together these two tools help form the basic foundation of an author’s marketing plan. Introduction As an author … Continue reading
              How A Book Foreword Can Help An Author’s Career        
    Synopsis How a carefully written book foreword can boost the career and book sales of both the author of the book, AND the author of the foreword. Introduction A credible book foreword can, and should be, a powerful marketing tool … Continue reading
              2 Essential Ingredients That Make A Book Foreword Great        
    Synopsis A foreword is an essential marketing tool for your non-fiction book. If it’s written properly, and with some understanding and forethought about its role in your book’s success, it can have a substantial impact on your book sales. In … Continue reading
              What Is Niche And Micro-Niche Publishing?        
    Synopsis Niche marketing and micro-niche marketing are essential and powerful ingredients in the success of your book and your self-publishing business. Here’s an introduction to some of the terms and ingredients needed to develop and grow your specific niche and … Continue reading
              Questions To Ask Yourself BEFORE Writing Your Book’s Introduction        
    Synopsis Your book’s introduction is a crucial first step for readers. It prepares them for what’s to come AND ignites their interest to read on. This makes your book’s introduction an important marketing tool for your book. Here is a … Continue reading
              7 Types Of Testimonials: The Good, The Bad, And The Ugly        
    Synopsis Testimonials need to be one of the key ingredients of your book’s marketing plan. If they’re created and utilized properly, they can have a very positive impact on your sales. This list gives you a quick run-down of a … Continue reading
              Direct Mail Marketing Vs. Email Marketing: What’s Best For Your Small Business?        
    Synopsis Direct mail marketing and email marketing both have their advantages and disadvantages. But, both are an efficient and cost-effective way to find new customers, make new sales, up-sell to current customers, and stay connected with existing customers. And best … Continue reading
              4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts        
    Synopsis Among the basic foundations of a thriving profitable business is an active, ongoing, and professional-looking outbound marketing presence. It doesn’t matter if you are a home-based business, or one-person professional office, or a business with many employees. Introduction Among … Continue reading
              The 5 Elements Of Successful Online Marketing        
    Synopsis If you want to share your book with the world, and thereby help as many people as possible, and make some money doing that, you will need to treat your book like a product that your business sells. And … Continue reading
              10 Amazing Low-Cost Ways To Market Your Book        
    Synopsis Here is a beginner’s list of effective, popular, proven-to-work, and low-cost ways to market your book. The steps to marketing your book, and deciding which avenues are good for you to utilize for this, might take you a few … Continue reading
              What Makes A Great Sell Sheet?        
    Synopsis On its surface, the sell sheet might simply look like a static piece of marketing material. But under the surface it is actually a practical, useful, and powerful marketing tool. Here is a quick discussion of the 3 key … Continue reading
              Direct Mail Marketing For The Self-Publisher        
    Synopsis Many self-publishers have probably forgotten the power of this marketing strategy – or don’t believe that this method can work for a tech-savvy self-publisher. But, for the authors of non-fiction, especially those that own a business, a book’s marketing … Continue reading
              What Is Self-Publishing?: A Quick Overview        
    Synopsis Self-publishing is where you, the author, bypass all the intermediaries that are involved in traditional publishing. These intermediaries do the editing, designing, illustrating, marketing, promotion, etc. of your book. As a self-publisher, you get to choose which functions you … Continue reading
              8 Tips To Using Testimonials And Endorsements to Promote Your Book        
    Synopsis Testimonials and endorsements must be an integral part of your self-published-book marketing program. They should be shown and used everywhere and anywhere you have an opportunity to show them. These eight tips will give you a very powerful way … Continue reading
              9 Powerful No-Cost Ways To Help Boost Book Sales        
    Synopsis Here is a quick discussion of some very powerful no-cost “passive marketing” ideas that will help you achieve never-ending books sales. Introduction There are two main ways of marketing your books. They are “passive marketing” and “active marketing”. Basically, … Continue reading
              The Foreword, Preface, And Introduction As Powerful Marketing Tools        
    Synopsis Do not underestimate the power of the foreword, preface, and introduction to help make your book get noticed, purchased, and read. Making money from selling books is a simple numbers game. Sell more books, make more money. Therefore, a … Continue reading
              The Business Of Self-Publishing Podcast on iTunes in the “What’s Hot” Category        
    Please check out my new podcast, and give it a rating. Thank you. Hashtags: #selfpublishing #bookmarketing
              The Business Of Self-Publishing Podcast on iTunes in the “Self-Publishing” Category        
    Please check out my new podcast, and give it a rating. Thank you. Hashtags: #selfpublishing #bookmarketing

    Anticipation is high on the East Central University campus for the beginning of the 2017 fall semester on Monday, Aug. 14.

    Enrollment is still open through Friday, Aug. 18, and prospective students have the choice of more than 80 majors in undergraduate degree programs offered through the College of Education and Psychology, College of Health and Science, College of Liberal Arts and Social Sciences and the Harland C. Stonecipher School of Business.

    New master’s degree programs are available, including the new master’s degree option in Sport Psychology as part of the Department of Psychology’s Master of Science in Psychological Services (MSPS); Master’s in Management degree program as part of the School of Business and the M.S. Water Resource Policy and Management degree program as part of the School of Graduate Studies.

    For more information visit or call 580-332-8000.


    For Immediate Release: 

    Contact: Brian Johnson or Amy Ford

                                    East Central University Communications and Marketing

                                  580-559-5650 or 405-812-1428 (cell)

    Wayne Cobb

    Birthed out of reunion of former basketball players, the Wayne Cobb Scholarship has been established at East Central University.

    Forty-five of Cobb’s players converged on ECU’s Sterling L. Williams Center on April 8 to reminisce and share stories about Cobb, the Tigers’ all-time winningest coach, during a five-hour celebration.

    As a result, the Wayne Cobb Scholarship, valued now at $21,000, was created.

    “This was an opportunity to thank Wayne and donate toward the scholarship,” said Craig Kurtz, a former player under Cobb and current chief executive officer for the ECU Foundation, Inc.

    Attending the event were former players and current coaches such as Phil Johnson, Jim Wooldridge, Vernell Kemp, Jeff Coleman. Bobby Shelton, Pete Papahronis and Todd Scott.

    Cobb, an NAIA Hall of Famer, posted a 417-251 record in his 24-plus years as head coach of the ECU program from 1978-2003. Included in that was an appearance and subsequent runner-up finish by his Tigers in the 1989 NAIA National Championship game. His teams appeared in three other NAIA Tournaments, including two Elite Eight berths in 1996 and 1998.

    He coached ECU to eight regular season conference championships, two postseason conference tournament crowns and six 20 or more win seasons.

    Cobb’s overall coaching record was 638-345, including coaching stints at Chattanooga High School (two years), Sulphur High School (one year) and Murray State College (nine seasons).


    For Immediate Release: 



    Contact: Brian Johnson or Amy Ford

                                    East Central University Communications and Marketing

                                                             580-559-5650 or 405-812-1428 (cell)

    Brandon Wright poses at his tea farm in Japan.

    One of Brandon Wright’s career goals is to ultimately build a traditional Japanese wood tea house in Oklahoma City.

    The East Central University alumnus currently resides in Uji, Kyoto, Japan and is the founder of the Tai-an Tea Company. Three weeks after graduating from ECU in 2014, Wright moved to Japan to start his own organic Matcha green tea company.

    “I am very proud of graduating from ECU,” said Wright, who left the university with a degree in exercise science and was an Ada resident. “ECU taught me numerous skills that has helped me prepare for my career path such as organization, teamwork, presentation skills, time management, communication skills, problem solving, adversity and dedication skills.”

    Wright also has an office in Oklahoma City, but spends much of his time in Japan, monitoring his tea farm.

    Matcha is a Japanese tea made from powdered green tea leaves, which are grown and dried in specially designed processes, after which they are ground to create a fine powder. Matcha is traditionally used in the Japanese tea ceremony and to flavor food.

    Considered benefits of Matcha is that is highly nutritious, contains antioxidants, amino acids, fiber, chlorophyll and vitamins.

    “If anyone consumes a cup of organic Matcha every morning, it will improve the way they feel mentally and physically,” Wright said. “Matcha is nature’s pre-workout, detoxifier, focused energy, and best of all, it helps fight diseases. Matcha is Japan’s best-kept secret that has been a factor in their long-life expectancies and overall health.”

    Wright’s exposure to Matcha green tea came in 2005 during a three-week high school exchange program.

    “I took part in a Japanese tea ceremony lesson and I knew at that moment, this is what I would do for my career,” said Wright. “Matcha is 100 percent plant-based nutrition grounded into fine powder and consumed as tea. Matcha contains zero fillers, chemicals, GMO’s or pesticides.”

    Wright’s future plan is to stay in Japan for 5-10 more years, but to ultimately build a traditional Japanese wood tea house in Oklahoma City.

    “We want to bring cultural diversity to Oklahoma, using an amazingly healthy organic

    Japanese green tea,” Wright said. “This is great culturally and for overall health.”

    Wright says that his company ships organic Matcha directly from Tokyo to, which allows it to be shipped overseas safely and quickly. The company’s first Matcha line is called “Seijaku,” which translates to an enlightenment.

    “We truly believe if you consume our Matcha, you can reach your own version of complete silence or peace within yourself,” said Wright. “Matcha was first given to the Monks and Samurai because it was said to give them focused energy during meditation and alertness during battle.”

    According to Wright, ECU had a hand in him making his dream come true.

    “This has been a very hard three years in Japan. My company is 100 percent registered in Oklahoma, but my home office is located in Japan because I live here,” Wright said. “Therefore, I must follow Japanese laws and regulations and the Japanese are 1,000 percent more detailed about business development. I have had many setbacks since starting this journey, but I never gave up because of what ECU taught me.”

    Wright credited ECU instructors in the Kinesiology Department such as Matt McGaha, Jason Prather, Jillian Bailey, Jillian McCarty and Jeff McGaha with preparing him for his business journey.

    “The teachers, staff and faculty at ECU were all amazing. Anytime I needed to speak to a teacher about anything, they were always there for me,” said Wright. “Everyone from the teachers, library, Wellness Center, financial aid, cafeteria workers and janitors were all down to earth and truly loved their jobs and helping all students, ECU is an amazing school and I will always be very proud of where I came from.”

    For more information on the Tai-an Tea Company go to the website at or Facebook page at Tai-an Tea Co. The Amazon direct shortcut to the product page is: The Facebook page features daily posts and information regarding Matcha or Japanese tea history.


    For Immediate Release: 

    Contact: Brian Johnson or Amy Ford

                                    East Central University Communications and Marketing

                                  580-559-5650 or or 405-812-1428 (cell)

    Rachel Seewald-Phan

    A year after being instituted as a new degree program by the Oklahoma State Regents for Higher Education, East Central University’s Master in Management program is a smashing success.

    At least in the eyes of Rachel Seewald-Phan, who is the first graduate of the program, the former Norman resident went straight into the MiM program after earning her bachelor’s degree and ended up completing her master’s degree in just one year.

    “It was such an amazing experience and learning process that helped me grow as a student and an individual,” said Seewald-Phan. “Because of the MiM program, I was able to relocate to a state where I had no connections and land a job in a little under a month after moving there.”

    Now a resident of Cincinnati, Ohio, she is extremely grateful for the program.

    “When the opportunity to enroll in the program was presented, I was somewhat hesitant since my undergraduate degree was in mass communication and public relations and I do not have a heavy business background,” she said. “However, I can honestly say that this was one of the best decisions I have ever made. The faculty involved in the MiM program are very helpful in working to make sure the students understand the material. They truly want to see everyone succeed.”

    Seewald-Phan is now client services manager at Lenox Wealth Management in Cincinnati.

    “I love my job and I know I wouldn’t be where I am today without the MiM program and all the wonderful people in the Stonecipher School of Business,” said Seewald-Phan.

    The MiM program is designed to help those with a bachelor’s degree develop management skills. This includes students who received their degrees in non-business fields.

    “There are many who have earned their first degrees and have been placed in positions of managers, but have not been given the knowledge and skills needed to be in successful managerial positions,” said Wendell Godwin, dean of ECU’s Harland C. Stonecipher School of Business. “Additionally, current students, who are skilled practitioners of the subject matter of their first degrees, had their potential to advance to managerial positions limited due to a lack of knowledge and skills in business.”

    Objectives of the program are to:

    1. Provide an innovative, high-level, focused program in response to employers’ needs for managerial-level employees with a sound knowledge of business theory and practices.
    2. Improve student opportunities to either gain employment or increase their chance of a level promotion at their current employer by offering a degree that is suitable for current and potential entry-level managers whose degree was not in a business field.
    3. Work with local employers to utilize this degree as part of personal development plans for current and future front-line managers.
    4. Provide a unique program for those in ECU’s service area and region who are seeking to complement their non-business degree with a business graduate degree that can be completed in 12 months.

    The curriculum consists of 30 hours derived from such courses as managerial accounting, employment labor and law, economics for managers, finance for managers, research methods for managerial decision making, foundations of management, leadership and organizational behavior, strategic management and marketing management. Three more credit hours will also come from one of the following: managing in the global economy, special topics in management, internship in management and individual study in management.

    Godwin anticipates 50 students to be enrolled in the program this fall.

    “The student feedback is that what you learn in the classroom on a Tuesday can be applied on the job on Wednesday,” Godwin said. “It is more application-focused instead of theory-focused.”

    For more information on ECU’s Master in Management program go online to or call Dr. Charlie Jones at 580-559-5269.



    For Immediate Release: 

    Contact: Brian Johnson or Amy Ford

                                    East Central University Communications and Marketing

                                  580-559-5650 or 405-812-1428 (cell)


    Approval has been granted from the Oklahoma State Regents for Higher Education for East Central University to institute a new degree option – Sport Psychology - in the Department of Psychology’s Master of Science in Psychological Services (MSPS).

    The area of sport psychology has been a growing field and represents an interdisciplinary science that incorporates various fields including biomechanics, physiology, kinesiology and psychology.  This applied knowledge is needed in the development and use of psychological skills for the optimal performance and well-being of athletes. 

    There is currently no other M.S. degree offered in the area that focuses on this branch of psychology.  According to the American Psychological Association, “sport and performance psychology is a career field that is growing rapidly. Projections for jobs in the field of psychology generally suggest that growth will occur at a rate of 11 percent between now and 2022, with an average of 5,590 new jobs each year.” 

    The program change should align to at least two certifications for candidates; Association for Applied Sport Psychology (AASP Certification) and Licensed Behavioral Practitioners (LBP Licensure). 

    The curriculum is designed to address the performance and psychological concerns associated with sports involvement affecting athletes, coaches and families as well as the developmental and social aspects of sports participation. The curriculum will consist of 27 hours in psychological and counseling foundation courses and 33 hours in the specialty of sport psychology.  These courses include those such as Sports in American Society, Advanced Sport Psychology, Applied Biomechanics, Sports Performance Enhancement Strategies, and Health Psychology, among others. 

    To lead the implementation of this program, the ECU Department of Psychology has hired Dr. Suzanne Pottratz, who recently graduated with her Ph.D. in sport and exercise psychology from Springfield College in Springfield, Massachusetts. The College of Education

    and Psychology is excited to expand its current master’s options to include the high demand area of sport psychology and is currently enrolling students in the program.


    For Immediate Release: 

    Contact: Brian Johnson or Amy Ford

                                    East Central University Communications and Marketing

                                  580-559-5650 or 405-812-1428 (cell)


    A free Solar Eclipse Workshop, presented by Dr. Carl Rutledge of the ECU Physics Department, will be conducted at East Central University on Thursday, Aug. 3, from 1 p.m.-3 p.m. in Room 101 of ECU’s Lanoy Education Building. The workshop is geared toward educators in grades K-12. The event is designed to prepare students for the Aug. 21 solar eclipse. Each participant will receive a free pair of eclipse glasses. For more information or to reserve a spot for the workshop contact Teresia Harrison, director of the Institute for Math and Science Education, at or 580-559-5275.


    For Immediate Release: 

    Contact: Brian Johnson or Amy Ford

                                    East Central University Communications and Marketing

                                  580-559-5650 or 405-812-1428 (cell)

    Employees of the ECU Communications and Marketing Department display the seven awards they achieved at the OCPRA Awards Banquet on July 17 in Quapaw. In front are Amy Ford and Jacob Sircy. In back are Gina Smith and Talina Eaker.

    East Central University’s Department of Communications and Marketing captured seven awards during the 2017 Oklahoma College Public Relations Association’s yearly awards ceremony at its annual convention held at the Downstream Resort and Conference Center in Quapaw, Oklahoma, July 17.

    ECU achieved one first-place, two second-place and three third-place awards, along with one honorable mention.

    The first-place (or grand) award was a joint effort between the Office of Communications and Marketing and the Office of Advancement in the Events/Promotion Category for President John Hargrave’s Retirement Celebrations.

    The two second-place (or excellence) awards were also picked up by the ECU contingent. Amy Ford, assistant vice president for ECU Communications and Marketing, and LR Creations took the runner-up award in the Multimedia Division for “ECU Pokemon Go Tips”. Teri LaJeunesse was second in the Sports Writing Category for her article on “Personifying the Tiger Spirit.”

    Picking up a third-place award was Talina Eaker for Best Headline – “From Poverty to Presidency: Education paved the way.” Also taking third were Ford, Zane Hefley and Zane Ter Wee for the Holiday Greetings Division with “Night Before Finals.” The Office of Communications also finished third in the Shoe String Category for “Roary of Fall 2016.”

    Eaker also captured an honorable mention award for the Full-Length Feature Division for “From Poverty to Presidency: Education paved the way.”


    For Immediate Release: 

    Contact: Brian Johnson or Amy Ford

                                    East Central University Communications and Marketing

                                  580-559-5650 or 405-812-1428 (cell)

    Chris Buchanan

    Chris Buchanan, East Central University alumnus and a member of the Commissioned Corps of the United States Public Health Service (USPHS), was recently promoted to the flag-officer rank of Rear Admiral and appointed Deputy Director of Indian Health Services.

    Buchanan also recently served six months as acting director.

    As a senior ranking officer, flag officers exemplify the core values for which commissioned officers of the U.S. Public Health Service are held in high esteem, according to Dr. Patrick Bohan, ECU Environmental Health Sciences professor and Retired Captain of the USPHS.

    “Flag officers provide executive-level leadership within the department and the agencies which they serve,” Bohan said. “Our flag officers also carry the title of Assistant Surgeon General and, as such, we rely on them to support special initiatives and exhibit the highest caliber of public health leadership.”

    Buchanan, a native of Konawa, joins fellow ECU alumnus Rear Admiral Kevin D. Meeks as a high-ranking official within the USPHS. Meeks is acting deputy director of field operations for the Indian Health Service, an agency within the Department of Health and Human Services and the principal federal health care advocate and provider of health services for American Indians and Alaska natives.

    ECU has provided more environmental health officers to the Commissioned Corps of the U.S. Public Health Service than any other institution in the country, according to Bohan. The Environmental Health Science program at ECU is one of 31 accredited undergraduate programs throughout the United States.

    “The Environmental Health Science program provided an interdisciplinary foundation that prepared me for my career in Indian Health Service,” Buchanan said. “Environmental health graduates of the program are problem solvers. We use this type of approach to develop skill sets

    that help to constructively review environmental and public health issues and come up with solutions. I have and continue to use these skills in my role as the deputy director of IHS.”

    Buchanan credits the late Dr. Mickey Rowe, former chair and professor of the ECU Environmental Health Science Department, with setting the stage for his career.

    “Dr. Rowe was a force of nature. He left a lasting impact on me personally and professionally,” said Buchanan. “His expectations were high for all his students and former students. He made it clear upon graduation that you would be representing the ECU Environmental Health Program and your environmental health decisions will have an impact on public health. His expectation was nothing short of being the best both academically and in your profession.”

     As deputy director Buchanan, an enrolled member of the Seminole Nation of Oklahoma, leads and oversees IHS operations to ensure delivery of quality comprehensive health services. He ensures that IHS provides for the full participation of tribes in programs and services and helps to establish and track the goals and metrics through which the IHS U.S.-federal-government-operated, or direct service, health care program improves outcomes.

    Buchanan ensures IHS services are integrated across all levels of the agency and engaged with other Operating Divisions of the Department of Health and Human Services and external partners, including states and national organizations.

    He previously served in 2016 as the acting area director for the IHS Great Plains Area, with administrative responsibility for 19 service units serving 130,000 people and 17 tribes through seven hospitals, 10 health centers and two urban Indian health programs, overseeing a complex health care program during a period of change. Previously, Buchanan has served as director of the IHS Office of Direct Services and Contracting Tribes.

    As an environmental health officer in the U.S. Public Health Service Commissioned Corps with more than 20 years of active duty, Buchanan began his IHS career in 1993, serving in various environmental health positions in the Phoenix, Albuquerque and Oklahoma City areas, including serving as the administrative officer for Lawton Indian Hospital and the chief executive officer for Haskell Health Center. In 2010, he was administrative officer of clinical services for the Chickasaw Nation’s Division of Health in Ada.

    Along with serving on several national IHS workgroups and being deployed to several natural disaster events, Buchanan has received numerous professional awards, including one for National Council of Chief Executive Officer’s Rookie of the Year. He earned a bachelor of environmental health science degree from ECU and a public health degree in health policy and administration from the University of North Carolina in Chapel Hill.

    Buchanan has seen Indian Health Service improve over the years, evolving in a similar manner as the traditional healthcare delivery model to a more value-based healthcare delivery system.

    “The IHS sees these changes through the administration of a nationwide health care delivery program that is responsible for providing preventative, curative and community health care for approximately 2.2 American Indians and Alaska natives in hospitals, clinics and other settings throughout the United States,” Buchanan said. “An example of this evolution includes emerging technologies such as telemedicine. By utilizing these healthcare technologies, IHS will continue to improve the populations we serve.”

    Telemedicine is the diagnosis and treatment of patients in remote areas using medical information such as x-rays or television pictures, transmitted over long distances, particularly satellite.


    For Immediate Release: 

    Contact: Brian Johnson or Amy Ford

                                    East Central University Communications and Marketing

                                  580-559-5650 or 405-812-1428 (cell)


    East Central University has registered with the Certified Financial Planner Board of Standards Inc. (CFP Board) to provide the means of awarding a new business certificate diploma for personal financial planning.

    This certificate compliments the current business administration in finance concentration degree.

    An independent certifying organization, CFP Board owns the CFP® and Certified Financial PlannerTM certification marks, which it awards to individuals who meet its education, examination, experience, ethics and other requirements.  Students completing the financial planning program at ECU will have met the education requirement for CFP® Certification Examination administered by CFP Board.

    “Financial planning is an excellent career choice. The need for qualified planners is great…and it keeps growing,” said Wendell Godwin, dean of the Harland C. Stonecipher School of Business. “Devoting time and energy toward achieving CFP® certification, the highest standard in professional financial planning, can make a financial planning career even more rewarding.”

    CFP® certification is generally recognized as the highest standard in personal financial planning, qualifying financial planning professionals to provide their clients with comprehensive financial advice, according to Godwin.

    “Students completing this certificate will be positioned to take the national CFP® Certification Examination through the CFP Board,” Godwin said. “We are the fourth program approved by the CFP Board in Oklahoma. We are one of only two state universities that offer a program at the bachelor level with the other being Northeastern State University.”

    The CFP Board’s approval certainly pleased Blaine Aikin, CFP®, chair of CFP Board’s Board of Directors.

    “As student interest in financial planning as a career continues to grow, we anticipate that

    ECU’s program will contribute significantly to the number of qualified candidates seeking to attain the CFP® certification, the standard of excellence for competent and ethical financial planning,” said Aikin.

    According to the Bureau of Labor Statistics, employment of personal financial advisors is projected to grow 30 percent from 2014 to 2024, much faster than the average for all occupations. As the population ages and life expectancies rise, demand for financial planning services should increase.

    Today, CFP Board partners with over 340 programs at more than 240 institutions. CFP

    Board-Registered Programs are financial planning education programs at the college or university level that meet specific criteria for educating individuals who wish to fulfill the education component for obtaining CFP® certification.

    The mission of CFP Board is to benefit the public by granting the CFP® certification and upholding it as the recognized standard of excellence for personal financial planning.  CFP Board owns the certification marks CFP®, Certified Financial PlannerTM, CFP® (with plaque design) and CFP® (with flame design) in the U.S., which it awards to individuals who successfully complete initial and ongoing certification requirements.  CFP Board currently authorizes more than 76,000 individuals to use these marks in the United States.  For more about CFP Board, visit


    For Immediate Release: 

    Contact: Brian Johnson or Amy Ford

                                    East Central University Communications and Marketing

                                  580-559-5650 or 405-812-1428 (cell)

    Chloe Hull

    Chloe Hull aspires to be an accountant and being a part of East Central University’s Business Scholars Program can only enhance her confidence.

    Hull, a 2015 Moore High School graduate, was recently picked for the exclusive program for not only her solid academic achievements, but her ability to show leadership skills in a manner of being an extension of the university’s faculty through the Harland C. Stonecipher School of Business.

    Those skills are developed in being an event volunteer such as assisting with career fairs, professional trips and student/faculty recruiting activities. Additionally, these students are department hosts or hostesses for professionals who visit the programs and for prospective students visiting campus. They also serve as mentors, providing leadership for the Business Leaders Association (BLA) student organization and working with the younger ECU students in the Freshmen Scholars Program.

    Students must have at least a 3.50 grade-point average before entering the program and must maintain at least a 3.25 each semester to remain in the program. They must also be active in BLA by attending meetings and holding positions of responsibility. Besides being on campus for two or more years, the Business Scholars must be able to volunteer for special projects in the School of Business, participate in the Dean’s Leadership Council, be willing to travel during assigned trips and, once they graduate, give back to the program after graduation as Alumni of Business Scholars.

    According to Hull, being involved in BLA set the stage for the Business Scholars opportunity.

    “The event that I learned most from was the panel with the accounting professors who discussed different careers in accounting,” said Hull. “While I knew I wanted to pursue accounting, I was not aware of many of the career opportunities as a freshman. Last spring, I decided to take a leadership position in BLA and run for treasurer. As treasurer, some of my duties include planning meetings and events, some of which were the annual BLA Roundup and the 2016 Freshman Scholar Retreat.”

    Hull sees this Business Scholars as an opportunity to not only improve her leadership abilities, but to give back through a program which has been a benefit to her.

    Besides being treasurer for BLA, she has served as treasurer for the Student Government Association, played goalkeeper for the ECU women’s soccer team and is a student member of the Oklahoma Society of CPAs and student affiliate of the American Institute of CPAs. Hull was named 2015-16 Stonecipher School of Business Outstanding Freshman and was a Stonecipher School of Business Freshman and Sophomore Scholar.

    “While I have held leadership positions in other campus organizations such as Student Government Association and Business Leaders Association,” Hull said. “I am looking to further enhance my experience here at ECU. Not only will it benefit me now, but also later in my career. I look forward to mentoring and giving back to the Freshman Scholar program, especially since I was fortunate to be part of the first Freshman Scholar class.”



    For Immediate Release: 

    Contact: Brian Johnson or Amy Ford

                                    East Central University Communications and Marketing

                                  580-559-5650 or 405-812-1428 (cell)

              Chief Communications and Marketing Officer – Austin, TX        

    SAFE who WE are We’re The SAFE Alliance, a merger of Austin Children’s Shelter and SafePlace. We’re a registered, 501(c)3 nonprofit organization, spanning two amazing campuses on several acres in beautiful Austin, Texas. We’re a diverse, passionate group of more than 350 staff with a vision of a just and safe community, free from violence …

    The post Chief Communications and Marketing Officer – Austin, TX appeared first on Texas Council on Family Violence.

              USDA: Pozostałości pestycydów w żywności nie stanowią zagrożenia        
    Amerykański Departament Rolnictwa (USDA) na podstawie raportu Serwisu Marketingu Rolnego (AMS) poinformował, że pozostałości pestycydów znalezione w badanej żywności nie są szkodliwe.
              Sales & Marketing Manager - A Plus Air Systems Inc. - Hamilton, ON        
    Valid Driver's Licence, Home Depot BackCheck (application will be initiated on successful hire). Sales and Marketing Manager*....
    From Indeed - Mon, 24 Apr 2017 18:56:28 GMT - View all Hamilton, ON jobs
              Acura and Acura RDX win 2013 Residual Value Award        

    When purchasing a car, one shouldn't look solely at its current value, but also its value in the future - because more likely than not, it will be traded in at some point. Will the vehicle still be worth something, even though its been driven hard, or will you have to pay someone to haul it away?

    ALG, the leading provider of residual value information, has bestowed their 2013 Residual Value Award to Acura for being the Best Premium Brand for 2013, and recognizes the entire Acura lineup for "exceptional vehicle quality, strong brand desirability, and long-term reliability". And not only did Acura win as a whole, but the new 2013 Acura RDX ranked highest in the Premium Compact Utility Vehicle category, marking the 6th model win for Acura since 2000.

    Michael Accavitti, VP of National Marketing Operations for the Acura brand says, "We are honored by ALG's selection of Acura as Best Premium Brand for long-term value which helps demonstrate what's smart about our 'smart luxury' brand values." He goes on to add, "with RDX earning a best-in-segment award for Premium compact Utility Vehicle, ALG is confirming what our customers have been telling us by purchasing the all-new RDX in record numbers for the past six months."

    The ALG Residual Value Awards goes to those vehicles that are predicted to retain the highest percentage of their original price after 3-years. To do this, ALG carefully studies the competition, historical vehicle performance and industry trends, as well as overall vehicle quality, production levels relative to demand and pricing strategies.

    To check out Acura's newest lineup, including the 2013 RDX, visit your local dealers at Muller Acura of Merrillville. For quality and professional service, please call to set up an appointment.
              A big step!        
    one step onto the horizon.I did it! I applied for the Amazon Associates program. If they accept me, I will be able to post links for you, my faithful readers, to buy stuff from them, and I will get a small commission each time you do.

    I've hesitated about this for a long time. I've not enabled AdSense or any other kind of advertising on my blog, because I myself don't like blogs that are covered in ads, and I didn't want mine to be like that.

    I've been listening to the podcasts of a guy called David Wood. He's an Englishman who grew up in poverty, left school at 15 and spent 10.5 years of his life backpacking through the world. He then became involved in multi-level marketing and other such businesses and became wealthy, but he also discovered that his passion lay in helping people achieve a better life. He became a trainer who goes around the world speaking to people and enthusing them to have what he calls "a kickass life".

    One of the characteristics of a kickass life is the ability to look at oneself and the world with clarity and love, and to try new things as fearlessly as you can manage. Not to mention laughing a lot, which is something I try to do anyway, but now I have the endorsement of a major figure!

    So one of the things I want to do is to take baby steps towards supporting myself and my family with the writing I do online. Affiliate links are a particularly painless way of doing that, both for myself and for you - they will be clearly labeled, they will only be for things I really recommend, and they won't clutter up the blog with noisy garbage neither of us wants to see.

    In my fearful imagining, you are immediately repulsed by the entire idea, nobody ever comes to read this blog again, and my life loses all meaning.

    In reality, I'm hoping you are mildly curious and not disapproving. Let me know if you feel strongly otherwise. It won't happen for a while, as I now wait with trepidation for Amazon's judgement - and yours.
              [EMPLOI]​ ePressPack, ORC Publicorp, Page Personnel ​: Les 3 offres d’emploi du jour        

    Découvrez les opportunités d'emploi du jour: Business Developper PressKing (H/F), Chef de Projet Marketing Digital (H/F), Consultant Support Fonctionnel International (H/F) ...

    The post [EMPLOI]​ ePressPack, ORC Publicorp, Page Personnel ​: Les 3 offres d’emploi du jour appeared first on FrenchWeb Jobs.

              [EMPLOI] Publicis Regicom, Drouot Digital, Altaïde… Les offres d’emploi #Marketing de la semaine        

    Découvrez les opportunités d'emploi #THEME de cette semaine: Chef de Projet SEA (H/F), Responsable Webmarketing (H/F), Responsable Marketing Digital (H/F)...

    The post [EMPLOI] Publicis Regicom, Drouot Digital, Altaïde… Les offres d’emploi #Marketing de la semaine appeared first on FrenchWeb Jobs.

              [EMPLOI] Drouot SI, Regicom Publicis, Urban Linker… Les 10 offres d’emploi de la semaine        

    Découvrez les opportunités d'emploi de cette semaine: sable Webmarketing (H/F), Chef de Projet SEA (H/F), Commercial (H/F)...

    The post [EMPLOI] Drouot SI, Regicom Publicis, Urban Linker… Les 10 offres d’emploi de la semaine appeared first on FrenchWeb Jobs.

              BRAIN Initiative        
    President Obama recently announced a big new effort to map and understand the human brain. What are we trying to learn about our brains? One thing we will earn is how our brains are structured, "not this well-organized hierarchical control system where everything is in order." Another is how much of mental illness is shaped by experience and society, as opposed to chemical or structural factors. What do we already know about our brains? 12 Things We Know About How The Brain Works. And we know that unconcious processing improves decision-making. That brain structure may be linked to placebo response. And that unconcious brains can read and do math. We know a little bit more about how the brain responds to addiction. And we know that "genetic, molecular and cellular mechanisms" in childhood can have permanent ill effects. We think that differences in our brain reflect political differences. But we know that a lot of pop neuroscience is bollocks. What could we do with new information? Could we reverse-engineer AI? Manipulate our brains, neuron-by-neuron? Make better soldiers? Or record dreams? Or activate neurons with light? Or make better, crowdsourced brain maps? Neurotechnology, Social Control, And Revolution
    In our neuro-centric world-view, a person is equated to his brain. The neuro-discourse has penetrated all aspects of our lives from law to politics to literature to medicine to physics. As part of this neuro-revolution, huge military funding is supporting neuro-scientific research; a huge body of basic knowledge on memory, belief formation, cognition and sensory modalities has been gathered over years, with fieldslike social neuroscience, cultural neuroscience, neuroeconomics and neuromarketing has emerging to improve our lifestyle; neurotechnological know-how from wireless non invasive technologies to neuroelectronic interfaces is exponentially advancing; and neurotechnology business reports indicates the rapid increase in neurotechnological start ups and the willingness of bringing neurotechnological products to the market. In my opinion, all the aforementioned indicators indicate that neurotechnology can be potentially used to control social dynamics.

              Khai Krepela’s Summer Classic: Skiers come together for epic rail jam throwdown        

    Summer is in full swing on Mt. Hood. Bluebird days, harvest-worthy snow, big jumps, kinked rails and a rotating cast of talented skiers and campers make the volcano erupt with life. And this summer, Jason Arens, Windells’ Director of Marketing, and professional athlete Khai Krepela decided to heat things up in a new way with […]

    The post Khai Krepela’s Summer Classic: Skiers come together for epic rail jam throwdown appeared first on Freeskier Magazine.

              Twitter altera relacionamentos em rede e influi nos processos de comunicação        

    Se a palavra blog foi a grande sensação de 2008, a mais escrita, a mais falada, a mais digitada, a mais buscada, neste 2009 que está dando seus últimos suspiros a expressão da moda na web e fora dela foi Twitter. A mídia analógica e eletrônica se rendeu ao site de microblogs. Jornaisrevistas, editoras de livros e emissoras de televisão dedicaram páginas e mais páginas, matérias e mais matérias, minutos e mais minutos sobre o fenômeno que levou milhões de pessoas em todo o mundo a se comunicar com mensagens diversas em apenas 140 caracteres.

    No Brasil, assim como aconteceu com o Orkut, o Twitter virou febre e ganhou a adesão de adolescentesjornalistas, publicitários, jogadores e técnicos de futebol, celebridades, CEOs, empresários e políticos. Os discussões ganharam aspecto telegráfico e uma multidão de pessoas passaram a murmurar – e às vezes gritar – seus comunicados no site de microblog. Mas como aconteceu com os blogs, ainda há uma parcela de usuários de internet que tem um certo ranço em relação ao fenômeno que agitou as redes sociais na web neste ano.

    Provavelmente, uma nova onda cibernética surgirá em 2010, mas o Twitter pode ser considerado o grande fenômeno da web nessa década que está prestes a se findar. Tando assim que muito profetas cibernéticos chegaram a decretar o fim da “era blogger” devido ao sucesso estrondoso do site de microblog. Mas o que resta evidente de todo esse sucesso do Twitter é que muitas usuários desta rede social ou twitters, como estes são conhecidos na web, ainda precisam aprender a usar todo o potencial desta valiosa rede de contatos que é o Twitter.

    O site de microblogs pode ajudar a posicionar uma marca no mercado, fidelizar clientes, turbinar ou arruinar carreiras, dependendo do uso que se faz dele ou da competência de quem resolve as mensagens telegráficas de 140 caracteres. Estudos acadêmicos e livros começaram a pipocar no mercado sobre os usos otimizadores podemos fazer do Twitter. Probloggers despejam enxurradas de posts sobre como bem utilizar a ferramenta para fins de marketing pessoal, profissional ou empresarial. É preciso saber com qual foco e com que finalidade se vai usar o Twitter. Usar por usar sem saber direito o porquê e como fazer é apenas ampliar a gritaria cibernética que para nada contribui.

    Assim como aconteceu com os blogs num passado bem recente, mas que nessa era digital parece ter sido há décadas, a discussão é se o uso do Twitter por jornalistas consiste em jornalismo ou não. Eu digo que sim e que não, a depender de como se usa o poder dos 140 caracteres. Como blogueiros conseguiram construir credibilidade a partir de suas páginas pessoas e serem buscados por empresas de comunicação para atuarem como colunistas, há na Twitosfera um grande número de twitters que conseguem construir uma boa reputação com credibilidade, arrebatando muitos seguidores que querem saber o que ele tem a informar naquele dia, naquele momento.

    Logo, para se dar bem no Twitter, assim como em qualquer plataforma de comunicação que se faça uso, é preciso produzir conteúdo de relevância, algo que seja útil para os internautas. O Twitter funciona como um espécie de agregador de notícias, com a diferença de que o usuário pode escolher quais “comunicadores” e quais conteúdos vai receber em sua “caixa de mensagem”. Do ponto de vista do marketing, muitas empresas já entenderam o espírito da coisa e estão fazendo bom uso do site de microblog.

    2010 será um ano em que novos usos e aplicações poderão surgir para o Twitter. A empresa Twitter está se reestruturando para acompanhar o crescimento estrondoso que o servido alcançou em escala mundial. O que o Twitter nos reservará para os próximo 360 dias? Só vivendo para ver. Apenas uma coisa é certa: o mundo da comunicação já profundamente alterado pelos blogs definitivamente nunca mais será o mesmo depois do Twitter.

    Blogueiro, Especialista em Comunicação Social e Novas Tecnologias e consultor em Marketing em Redes Sociais. Blog do autor: Email: Twitter:

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              Blog como fonte inteligente de marketing        
    Depois de algum tempo de recesso, volto a escrever aqui no CSS Padrões para retomarmos os nossos diálogos sobre os benefícios que um blog corporativo pode trazer para a sua empresa. Hoje busquei como referência o blogueiro espanhol Sergio Monge.

    Monge listou uma série de situações benéficas para as empresas criadas a partir da manutenção de um blog bem elaborado e sempre atualizado com assuntos interessantes. Ele ensina, por exemplo, que manter um blog significa manter-se em dia [atualizado]”.

    Tornei-me um entusiasta apaixonado da mídia blog. Para ser mais enfático, tenho assumido uma postura "evangelizadora” [expressão cunhada pelo blogueiro Jeremy Wright], no sentido de tentar fazer com que mais pessoas criem seus blogs e façam dele uma forma inteligente de comunicação que lhes possibilite usufruir da melhor maneira possível do seu potencial quer seja do ponto de vista pessoal quer seja profissional.

    Mas, ainda conforme Sergio Monge, não se pode pensar em manter um blog sem assumir uma postura proativa. “Un blogger necesita fuentes para ser capaz de escribir contenidos interesantes y, para ello, lee lo que escriben otros blogger, revisa estudios sobre el sector, asiste a conferencias y congresos y, sobre todo, se mantiene despierto”, diz ele.
    Ou seja, é preciso buscar entender o fucionamento dessa mídia e se “esforçar” para manter uma rede de contatos ou fontes que possa resultar na elaboração de conteúdos interessantes e que tragam algum resultado ou ensinamento para o leitor ou para os clientes da empresa/corporação.

    O blogueiro espanhol afirma que para uma empresa ter um grupo de pessoas da corporação que dedicam uma parte do seu tempo a escrever no blog da organização pode resultar na melhor fonte de inteligência de marketing. Mas para isso é preciso que os responsáveis por esta tarefa leiam outros blogs e se informem das novidades por meio essa mídia fantástica.

    Transferindo esse ensinamento para outro foco, eu tenho dito aos meus alunos nas minhas aulas de Jornalismo Digital que um blog pode funcionar ao mesmo tempo como um laboratório e uma vitrina para que eles possam desenvovler e mostrar as suas habilidades com a escrita e o jornalismo como um todo.

    Para as empresas o resultado e a melhoria do marketing, pois os clientes e colaboradores vão perceber que a corporação conta no “seu time” com pessoas que acreditam na empresa e se propõem a colaborar para o seu crescimento. Quando isso acontece, a organização poderá comemorar em pouco tempo os frutos dessa participação, que virá na forma de uma imagem positiva no mercado.

    Por hoje é só. Volto logo em breve.

    PS - Esse artigo nasceu a partir da leitura deste post.
    PS 1 – Para outros diálogos, acesse o blog Política com Pimenta.

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              O blog corporativo e o diálogo com os clientes        
    O uso de blogs corporativos tem crescido bastante no Brasil. Recentemente fiz uma entrevista com o escritor e consultor de blogs brasileiro, Fábio Cipriane, a respeito desse tema e ele me dizia que quando lançou a primeira edição do livro Blog Corporativo tinha conhecimento de apenas 4 ou 5 blogs corporativos.

    Ele relatou que, desde então, esse número aumentou consideravelmente e que, nos seus arquivos, já tem uma lista na qual constam mais de 280 blogs de pequenas, médias e grandes empresas. Do dia em que publiquei esta entrevista no blog Verbalize! para hoje, certamente este número já cresceu mais ainda.

    E eu me pergunto: porque alguns executivos ainda não aderiram à essa nova forma de relacionamento com os clientes da sua empresa? Claro que nem toda empresa está preparada para manter manter um blog, mas buscar se inserir nste universo é algo do qual não se pode abrir mão.

    No mais, contrata-se um consultor para cuidar dessa parte do negócio, preparando o executivo responsável pelo blog ou mesmo a equipe que for designada para manter a página atualizada. Um blog de uma empresa, quer seja mantido pelo CEO da companhia quer seja mantido por um funcionário ou uma equipe deles pode trazer resultados benéficos para qualquer negócio.

    Mas, para isso, é preciso estar disposto a assumir uma atitude de parceria e honestidade para com a clientela da empresa. Não se pode pensar em tratar o cliente como mero consumidor, conforme ensina Jeremy Wright. Como já escrevi em artigo anterior, um blog corporativo, pode levá-lo a saber o que os clientes estão pensando da sua empresa e, dessa forma, possibilitar que este parceiro seja atendido a contento.

    Por outro lado, ao decidir criar um blog para sua empresa, não faça dele um instrumento de marketing pura e simplesmente. Naturalmente, por sua própria característica, o blog já faz esse papel. Um blog deve ser usado para dialogar com os clientes. Você pode falar sim dos seus produtos, mas sem parecer estar querendo convencer seu cliente a consumir.

    Uma forma de fazer isso é relatando casos de sucesso de determinados produtos ou campanhas, de forma a fazer o cliente se sentir um confidente, um amigo, um parceiro. Alguém cuja opinião é importante. É preciso dar a devida atenção aos comentários feitos no blog, respondendo a cada um deles. Principalmente os negativos.

    Ainda na entrevista que fiz com Fábio Cipriane, ele citava uma série de benefícios que um blog pode trazer para uma empresa, tais como: promover um produto ou receber ajuda para desenvolver novos produtos; propiciar que CEOs atuem como líderes de tendências, experts no assunto; projetar imagem da empresa; servir de fonte de informação, invertendo a relação Empresa-Imprensa; humanizar a empresa dando maior transparência; melhorar o relacionamento com seus clientes; promover sua marca; explorar nichos; aumentar o tráfego de seu website; quebrar barreiras de comunicação; mudar opinião pública; gerir crises; e recrutar funcionários.

    Por ser de fácil manutenção e atualização, um blog custa muito pouco para uma empresa, se levados em consideração os resultados fantásticos que ele pode render. Mas, para isso, será preciso que o executivo que decidar implementar um blog da empresa que dirige ou permitir que uma equipe de funcionários o faça, mude de atitude e esteja aberto a críticas. Elas virão, com certeza. Mas será uma oportunidade de correção de rumos.

    Aliás, nessa nova relação de mão dupla dos tempos modernos, em que os clientes querem e podem se expresssar sobre os produtos que adquirem, manter um blog é a melhor forma de catalizar as possíveis críticas feitas à sua empresa e tentar corrigir o que estiver errado. Pense nisso.

    Se quiser ler sobre política vá até meu outro blog.

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              O que um blog pode fazer pela sua empresa ?        
    Quando uma empresa precisa ou quer saber o que a sua clientela pensa/fala a seu respeito ou mesmo quais os seus desejos, geralmente lança mão de pesquisas de mercado ou de opinião. Esse tipo de iniciativa tem um custo alto. Esse custo pode ser reduzido significativamente com o uso de um blog corporativo como canal de comunicação com os clientes, pois os comentários deixados por eles servem como um termômetro sobre como se relacionam com o seu empreendimento.
    Conforme nos ensina Jeremy Wright, “uma das razões para que o blogging seja um fenômeno é que ele leva ferramentas como a pesquisa de mercado e o teste de produtos da visão panorâmica ao nível de interação interpessoal”.

    Então, além de permitir essa possibilidade de saber o que os clientes esperam da sua empresa, o que pensam dela, como vêem os serviços que ela presta, o blog se constitui num importante canal de comunicação de mão dupla, pois permite um feedback todo especial, fazendo com que os clientes passem a se ver não apenas como consumidores, mas parceiros que estão sendo ouvidos. Dessa forma, a sua empresa só tem a ganhar.
    O diálogo proporcionado pelos blogs entre empresa e cliente também gera outros benefícios que fazem a diferença para quem se propõe a fazer parte de universo revolucionário. Vejamos alguns:

    1) o blog gera clientes evangelistas, ou seja, aqueles que vão falar bem da sua empresa de forma voluntária;

    2) desperta a confiança por parte da clientela em relação ao seu negócio/empresa;

    3) o blog ajuda a você se destacar como um líder de pensamento no setor em que atua;

    4) através do blog você compartilha e obtém conhecimentos (aliás, essa é uma das grandes vantagens do blog);

    5) utilizando o blog como instrumento de marketing e comunicação, você proporciona um feedback sobre os seus produtos;

    6) o blog ainda revela novas oportunidades de crescimento e novos mercados para a sua empresa.

    Texto escrito por Luis Valério - Politica com Pimenta

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              A força dos Blogs na Internet        
    Blog é a mais inovadora ferramenta de comunicação e marketing surgida nos últimos anos. Em 2007 a palavra BLOG foi considerada pela revista TIME com a palavra do ano.
    Muitas publicações sobre o assunto, como é o caso do livro Blog Marketing, de Jeremy Wright, têm destacado o potencial dessa nova mídia como instrumento de promoção de marcas e fidelização de clientes, além de se constituir também num importante elo que possibilita uma melhoria significativa na relação entre empresas e clientes.
    Revistas de prestígio internacional como a Fortune e a BusinessWeek têm dado destaque ao assunto blog como o importante instrumento de marketing que ele é.
    A mídia convencional se rendeu ao poder dos blogs e todo grande jornal, revista ou emissora de televisão tem o seu time de blogueiros/colunistas que buscam manter um diálogo diferenciado aos seus leitores/ouvintes/telespectadores. Por outro lado, empresas como a General Motors, a gigante da informática, Microsof, a Google, a Apple e tantas outras nacionais e internacionais utilizam a mídia blog para melhor se comunicar com clientes e funcionários.
    O mundo das comunicações nunca mais foi e jamais será o mesmo depois do advento dos blogs. O fenômeno há muito se tornou objeto de estudo acadêmico e muitos são os artigos, teses e tratados que abordam o tema de forma apaixonante.
    Por tudo isso, faz-se necessário que a sua empresa não perca a oportunidade de fazer parte dessa revolução que está mudando o mundo, conforme profetizou o blogueiro e jornalista americano Hugh Hewitt, autor do livro Blog – Entenda a revolução que vai mudar seu mundo.

    Texto criado por Luiz Valério - Política com Pimenta 

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              Build A Starting Lineup For Your Inbound Marketing Strategy        
    Sports has a lot of similarities when it comes to business. And one of the most apt is the importance of building the right team. This is how you build a world-beating inbound marketing team.
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    Email marketing will provide you with the best ROI of any digital channel. But in order to get the most out of it, you have to have amazing copy. Here's how to write the best possible email copy.
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              What Are You Supposed To Do With Blog Comments?        
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              The Art Of The Form: How To Optimize Your Inbound Marketing At The Point Of Conversion        
    Google 'inbound marketing', and you'll find an endless treasure trove of tips and tricks for anyone from small businesses to Fortune 500 companies. Over the past few years, the concept has involved from a fad to the new normal. And yet, oddly enough, few of those countless, doubtlessly valuable pieces of [...]
              How To Develop A Strong 2017 Inbound Marketing Plan        
    With so many pieces to the inbound marketing puzzle, a brand can easily become overwhelm with the numerous tactics and techniques to generate exposure to their business. Especially as a startup or a brand that is struggling to find their place on the Internet, how do you begin the year [...]
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    An engaged audience is what fuels likes, shares, leads, and sales from your social media marketing. Finding creative ways to keep your followers responding to your content is what yields positive returns for your business and fosters a community of loyal fans to your brand . It is the essence [...]
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    Regardless of your industry – heaven knows I’ve picked two wildly different ones for this article – the fact is your audience is craving authenticity . They want to trust you and your brand.
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    Augmented and virtual realityis technology that is becoming far more important to the societal landscape than just gaming. It's found its way into the marketing arena as a heavyweight implementation tool as well. I've written extensively on how Pokemon GO provided small businesses with opportunities to leverage the augmented reality [...]
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              Elaboracion de productos y perfumes con tu marca        
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              REVELADO! “Indústria farmacêutica age como uma MÁFIA”, afirma o maior pesquisador de todos os tempos!        


    Quando um cientista se atreve a criticar a indústria farmacêutica, imediatamente ele é também altamente criticado.

    Porém, com Peter Gotzche é difícil e praticamente impossível dizer no mínimo que seu comentário é duvidoso. Rarissimamente profissionais da medicina se atrevem a contestar com ele.

    Há mais de 30 anos este médico, professor e pesquisador dinamarquês tem trabalhado em regulação de medicamentos e ensaios clínicos para diversas indústrias farmacêuticas.

    Gotzche é também autor de mais de 70 trabalhos científicos na Big Five.

    É exatamente por toda esta gama de conhecimento que ele afirma categoricamente que “A INDÚSTRICA FARMACÊUTICA AGE COMO UMA MÁFIA”!

    Em seu mais novo livro “Medicamentos Mortais e Crime Organizado – Como a indústria farmacêutica corrompeu a assistência médica” (Editora Bookman), o pesquisador dinamarquês investiga minuciosamente as carências da ciência que justifica o uso de fármacos.

    Peter afirma que a indústria farmacêutica é imensamente poderosa e rica e que se trata de uma corrupção de longo alcance, o que envolve a manipulação de dados científicos até a participação de ministros da saúde no esquema.

    Desde que seu mais novo livro chegou ao mercado, inclusive em território brasileiro na versão traduzida para o português, a obra tem causado alvoroço e provocado a ira na indústria farmacêutica e no meio médico.

    Apesar de reconhecer os avanços da indústria farmacêutica na criação de drogas para tratamento de infecções, diabetes, doenças cardíacas e alguns tipos de cancro, Peter relata em seu livro dados que demonstram os riscos que muitos medicamentos causam à saúde e falhas na regulação de tais fármacos.

    No Congresso Mundial de Medicina de Família (Wonca), a maior conferência que a especialidade já realizou pra troca de informações e experiências sobre sistema de saúde, Peter Gotzche ministrou uma palestra e posteriormente concedeu uma entrevista à Folha.

    Resumo da entrevista de Peter Gotzche à Folha


    O pesquisador foi questionado se já foi processado alguma vez pela acusação que faz quando compara a indústria farmacêutica ao crime organizado.

    Peter diz que não se trata de uma acusação, mas sim de um fato, vez que a própria indústria SABE que determinada ação é criminosa, errada e ainda assim continua agindo como sempre.

    Ele afirma que é justamente dessa maneira que a máfia da indústria farmacêutica trabalha e que todo seu trabalho é documentado. Seu livro revela as falhas de todo um sistema, da produção, da descoberta, da regulação e marketing das drogas.

    A respeito das drogas psicotrópicas o pesquisador diz que a psiquiatria é a área que mais existe um excesso de tratamento, diagnóstico e é onde os danos dos medicamentos são mais persistentes e debilitantes quando comparados aos benefícios.

    Já quanto às normas reguladoras, Peter afirma que não tem sido feito uma investigação eficiente quanto aos riscos e benefícios de determinadas drogas, já que os reguladores falam com a indústria farmacêutica e não com os pacientes; o que não tem como estudar a fundo os efeitos colaterais de certos medicamentos.

    Peter Gotzche acredita que é NECESSÁRIO uma melhoria no processo de regulação pelas agências que também precisam agir com mais transparência e independência, promovendo iniciativas que demonstrem as relações das indústrias farmacêuticas com profissionais médicos e outros especialista da saúde, periódicos científicos e associações de pacientes.

    A mensagem final que Gotzche, através da Folha, transmite para médicos e pacientes é que os profissionais da medicina devem prescrever menos medicamentos e as pessoas não devem confiar em pesquisas publicadas pela indústria farmacêutica.

    Ele continua dizendo que diversas drogas são ineficazes e muito perigosas; muito mais do que se imagina. Há muitos casos de pessoas que morrem devido a remédios que ingerem por prescrição médica, quando na verdade elas nem precisariam deles.

    Bom. Infelizmente esta é a VERDADE! “Indústria farmacêutica age como uma MÁFIA”, afirma o maior pesquisador de todos os tempos!


    Um forte abraço.

              Keeping Track of Your Online Marketing Business        
    A review of IM Remarkable by Howie SchwarzWhen you are not going to have masses of money to just throw around, implying that you are going to have to know what sort of advertising is getting you the most impressive results. There are some ways you can go about checking this. Keeping up with your online marketing stats is mandatory in this era.  [...]
              Shiloh, the Husky Lab: A Human Trapped in a Dog’s Body        
    Name/Nickname:  Shiloh Marie Eatherton Age & Breed:  6 years old, female, lab/husky mix Position:  Seattle Office Custodian (Vacuuming/inhaling a few loose snacks here and there…that’s my specialty!) Owner:  Michelle Eatherton, Vendor Marketing Manager Pet Peeves:  Dogs that act like dogs.  Have some class. Talent:  My office  upbringing allowed me to hone my shredding skills.  I started off […]

              Volunteer Days: Corporate Marketing flexes their non-creative muscles        
    Softchoice’s Corporate Marketing team is known for such things as organizing great events, coordinating sales training programs and designing spectacular campaigns…but little did you know about the team’s ability to move a whole lotta heavy stuff! Last Friday, October 14th the entire team took one of our volunteer days off together and spent it at a […]

              Corporate Responsibility Practitioner Roundup: Rolland Paper        

    While in Detroit for Sustainable Brands, CR Magazine spoke with Michele Bartolini, Marketing Director at Rolland Paper. Bartolini oversees marketing for the premium paper company, which puts reuse at the center of its business model. CRMag: As a marketer, does telling the Corporate Responsibility (CR) story feel different from everyday sales & marketing? Michele Bartolini Rolland’s CR […]

    The post Corporate Responsibility Practitioner Roundup: Rolland Paper appeared first on CR Magazine.

              Chris Voss’ Mastermind Social Media Marketing Group Launch        
    As a Forbes Top 50 Influencer of influencers and over 500,000 followers, I can move eyeballs across social media, but many clients cant afford full access to all of my...
              Mastermind Social Media Marketing Group Launch        
    As a Forbes Top 50 Influencer of influencers and over 500,000 followers, I can move eyeballs across social media, but many clients cant afford full access to all of my...
              The Future of Social Media Marketing @incite_social        
    Hi Everyone, A social media presence is essential for any business success, but how effective are you at generating ROI and creating engagement on these platforms? Here’s a fantastic presentation...
              Webinar: Maximize Omnichannel and Defend Cyber Attacks @incite_social        
    The recent ransomware outbreak has left marketers vulnerable and concerned. With the increase in marketing campaigns across a variety of channels, achieving an integrated, seamless experience across multiple touchpoints involves...
              8 Уловок для увеличения клиентов на автомойке        
    Перевод статьи, опубликованной в американском журнале Professional Carwashing & Detailing (Игорь Андреев) Professional Carwashing & Detailing® попросили Рона Беверли, президента компании Vision Marketing, ответить на предложенный анонимным читателем вопрос о лучших маркетинговых идеях по быстрому увеличению потока клиентов автомойки. Вопрос: Какие методы лучше всего использовать для быстрого привлечения посетителей в автомойку? Рон Беверли: Итак, вы только что открыли автомойку, или уже давно являетесь ее владельцем, и хотите в короткие сроки увеличить количество посетителей и размер выручки. Я опросил некоторое количество владельцев и управляющих автомоек, участвовавших во Всемирной Выставке по уходу за автомобилями, организованной Международной Ассоциацией Автомоек в 2006 г. Данная статья представляет собой результат этого опроса, а также резюме некоторых креативных маркетинговых идей по быстрому увеличению количества посетителей и общего оборота. Люди, которым задавался этот вопрос, в первую очередь указывали на то, что автомойка должна быть удобно расположена, чиста и выглядеть привлекательно. Владеете вы автомойкой полного цикла обслуживания или мойкой самообслуживания - её внешний вид должен быть презентабельным - приятного вида сооружение, привлекательный пейзаж вокруг, дружелюбный и умелый персонал. Немаловажным с точки зрения маркетинга и специальных методов стимулирования фактором является легкочитаемая вывеска или навес. Если у вас все в порядке с расположением и внешним видом мойки, то остальное - дело маркетинга. Здесь представлены 8 креативных идей для быстрого увеличения количества посетителей и продаж. 1. Прямая почтовая рассылка Прямая почтовая рассылка (рекламное сообщение на бумажном бланке в конверте, разосланное по всем адресам из клиентской базы) - это великолепный способ быстрого продвижения вашей автомойки на целевой рынок. Стратегически планируйте, когда ваша рассылка появится у дверей потенциальных клиентов. Нацельтесь на конец рабочей недели, если хотите увеличить поток клиентов в выходные, или если основной задачей рассылки является подстегивание активности клиентов в выходные дни. Просматривайте долгосрочные прогнозы погоды, выбирая для рассылки дни с наиболее подходящей погодой. Умело составленный текст рассылки с четким призывом к действию вызовет быстрый отклик у целевой аудитории. Одна из возможных идей - предложение обслуживания двух машин по цене одной. Если клиент приводит с собой друга, супругу или сослуживца, их обслуживают обоих по цене одного. Это замечательный способ привлечь новых посетителей за счет уже имеющихся. 2. Дверные подвески (разновидность рекламных листовок из картона или пластика с круглым отверстием, наподобие ярлыка: их обычно вешают на дверные ручки или крючки) Этот метод подразумевает проведение конкурса между сотрудниками автомойки, которым будет предложено распространять "дверные подвески" рядом с автомойкой и в окрестностях их собственных домов. Подвеска может быть оформлена в виде персонального приглашения от сотрудника и содержать специальные дисконтные предложения, побуждающие людей посетить именно эту автомойку. Сотрудник, привлекший наибольшее число посетителей, выигрывает приз. Кроме того, между посетителями будет разыгрываться по лотерейному принципу бесплатная мойка, или годовое поощрение в виде двух бесплатных моек в месяц. На Выставке по уходу за автомобилями владелец одной из автомоек полного цикла обслуживания отметил, что проведенная ими акция с дверными подвесками имела 12типроцентный отклик у аудитории. 3. Самоклеющиеся купоны Идея идентична акции с дверными подвесками. Каждому из нас знакомы самоклейки "Post it!", или проще "стикеры". Самоклеющиеся листики, оформленные в виде долларов, должны содержать специальное предложение, представляющее выгоду для посетителей. Предложите сотрудникам мойки обклеивать ими грязные машины на стоянках, парковках и перед домами. Назначьте вознаграждение тому, чьи "доллары" принесут фирме наибольший доход. 4. Перекрестный промоушн (комбинированное стимулирование сбыта, продвижение своего товара совместно с товаром другого производителя). Увеличьте обороты своего бизнеса за счет партнерства с другими местными предпринимателями, например, производителями средств по уходу за автомобилями или владельцами ресторанов, с целью создания партнерских программ или совместной рекламы. Пиццерии необычайно популярны в пятницу вечером. Предложите пиццерии по пятницам оснащать коробки с пиццей флаерами, содержащими специальные предложения как от самой пиццерии, так и от вашей автомойки (флаеры могут быть в форме ленты, опоясывающей коробку, или в форме отрывного ярлыка). Позаботьтесь о том, чтобы в субботу весь персонал был на рабочих местах - иначе вам просто не выдержать наплыва посетителей! Один из участников Выставки по уходу за автомобилями рассказал о своем сотрудничестве с одним из популярных у местного населения ресторанчиков: его автомойка предлагает однодолларовую скидку при предъявлении счета из этого ресторана, датированного тем же днем. А как насчет такой необычной идеи: другой участник выставки использует совместный брендинг и перекрестный промоушн с местным агентством по продаже автомобилей. Суть этого метода стимулирования примерно такова: когда агентство продает новый автомобиль, покупатель получает 26 талонов на бесплатную мойку. Это годовое предложение включает одну бесплатную мойку на каждые две недели. Издержки от предоставления таких талонов компенсируются бесплатной рекламой от автосалона, продвигающего данную акцию. Эта идея - замечательный способ рассказать о себе текущим и потенциальным клиентам за счет тех денег, которые тратит на собственную рекламу автосалон. 5. Купи одну, получи одну Привяжите к любой промо-акции заманчивое предложение и в ваши двери незамедлительно постучатся новые клиенты. Предложите своим посетителям "оплатить сегодня одну комплексную мойку и получить бесплатную наружную мойку в следующее посещение". Когда клиент вернется за своей бесплатной мойкой, пусть ваши сотрудники будут готовы предложить ему дополнительные услуги, а также попытаться продать ему карточку предоплаты, если у вас действует такая программа. Быстрому внедрению этой программы и привлечению в нее клиентов может способствовать реклама на вывесках, дверных подвесках, в газетах, с использованием прямой почтовой рассылки или радио. 6. Выиграй серию бесплатных моек на год Награждайте каждую 25-ю машину, посещающую вашу мойку, специальным пропуском, содержащим годовой запас бесплатных моек. Пусть этот пропуск содержит 12 отрывных купонов на бесплатную мойку, каждый из которых можно использовать раз в месяц. Пусть работники вашей мойки устраивают шумное приветствие каждой 25й машины, въезжающей в автомойку, чтобы привлечь внимание прохожих и других клиентов. Достаточная продолжительность акции - 1-2 недели. По ее окончании неплохо было бы пригласить популярное местное радио для освещения этого события. 7. Сборщики средств для общественных организаций Некоммерческие организации всегда находятся в поиске быстрых путей заработать деньги. Сотрудничайте с местной некоммерческой организацией (школой, церковью, спортивной командой), и за каждую машину, которую они будут к вам посылать, выплачивайте определенный процент с вырученных от ее обслуживания денег. Стратегически планируйте деятельность организации, направляющей к вам клиентов так, чтобы наибольшая ее активность в этом направлении приходилась на специальные дни недели - в частности на дни с вялой посещаемостью автомойки, или, если вы работаете с церковью, - на понедельник и вторник. Организация, школа, родители и т.д. сделают вам больше всего рекламы. Вы также можете с помощью вывески оповестить людей о возможности поддержать какое-либо сообщество, помыв у вас свою машину. 8. Программа предоплаты Если у вас до сих пор не действует данная программа, вам следует серьезно обдумать возможность ее запуска. Сделав это, вы не только сможете увеличить размер выручки, но и обеспечите лояльность клиентов вашей автомойке. Предлагайте своим клиентам программу предоплаты каждый раз, когда они заезжают в вашу автомойку. Такие программы могут быстро привлечь клиентов в вашу автомойку если вы работаете с группами по сбору средств (см. пункт 7), или если ваши работники используют индивидуальную агитацию или работают по схеме "бизнес для бизнеса". Существует множество способов осуществления такой программы с минимальными затратами на ее запуск: с использованием отрывных купонов, перфокарт или книжек купонов. И еще в придачу: Быстрый отклик аудитории и хорошая отдача от затрат на маркетинг - основная цель каждого владельца и управляющего автомойкой, рекламирующего свои услуги. Однако, привлечение новых клиентов в автомойку - только часть задачи. Не менее важно их удержать. Один из принципов маркетинга, помогающий поддерживать в клиентах желание возвращаться к вам вновь и вновь - это принцип "и еще в придачу". Если этот принцип укоренится в сознании персонала, и если они всегда будут неуклонно следовать ему, то из множества конкурирующих автомоек на одной улице автомобилисты всегда будут выбиÑ
              The Jefferson Group: Business Development Manager - award winning B2B marketing agency        
    £40-50k plus uncapped commission and lots of benefits: The Jefferson Group: This agency won't disappoint. They are a very well established B2B agency that have a very high retention rate and offer generous rewards to all... Central London
              MERCADO MOTOCICLÍSTICO 2006-2007        
    Nº273 ANECRA Setembro 2008
    Literalmente na cauda da Europa, Portugal parece dar sinais de por lá querer continuar no que ao sentido figurado da expressão concerne. O mercado motociclístico, ainda que palidamente a recuperar, não é – de todo – excepção.

    O ano de ouro deste sector aconteceu em 1999. Com mais de dezanove mil motos matriculadas, nunca mais a história se repetiu. Hoje, quase uma década depois, os sintomas vaticinam que a façanha não torne a acontecer, pelo menos a breve trecho. Em 2002 e 2003 as quedas ocorreram, inclusivamente, a compassos de dois dígitos percentuais. Em 2006 o ciclo inverteu-se timidamente, com uma recuperação de 2%. Entre outros contributos, essa recuperação também sucedeu por força da entrada de novos concorrentes no mercado, oriundos do eixo China-Coreia, que com os seus produtos finais de baixo custo conseguiram não só penetrar no nosso mercado, mas, inclusive, expandi-lo minimamente. A nível europeu, por comparação no mesmo período, o nosso país manteve-se à margem da tendência verificada. Onde todos os outros aumentaram, nós reduzimos. Portugal, envolto num cinzentismo conjuntural, continua o cenário perfeito para o fracasso dos mais vulneráveis.

    Este segmento reflecte, ainda que aparentemente, uma tendência diametralmente oposta à vigente no mercado em que está inserido. Parece ter crescido para o dobro de um ano para o outro. É certo que a entrada de fabricantes como a Keeway e a Kymco funcionou como dinamizador comercial, por via da introdução de novos modelos com preços de venda e manutenção muito competitivos, o que, em consequência, fez com que os fabricantes tradicionais e conceituados se vissem compelidos a reorganizar o seu portfolio em articulação com o modus operandi das suas estruturas no terreno. Porém, não estaria esta análise enviesada se não fosse o facto de, até meados de 2006, não haver a obrigatoriedade de registo de matrículas na antiga DGV (agora IMTT) para motos de cilindrada inferior a 50cc. Como era prática corrente, as matrículas até então eram emitidas pelas câmaras municipais, passando, desde essa data, a ser emitidas a nível central. Portanto, a análise de 2006 para 2007 é prejudicada em cerca de seis meses, que foram aqueles em que se venderam motos (ainda com os registos camarários) mas que agora não entram nas estatísticas. Já a análise de 2005 para 2006 seria absurda, pois representaria a transição do nada para o tudo…

    A Keeway resulta numa aposta ganha. Apresenta taxas de crescimento anuais que só são possíveis porque a marca é nova no mercado. Ou seja, a montante, no seu negócio, tudo estava ainda por fazer. Deste modo, tanto a política de preços como a divulgação e promoção dos seus produtos nos fóruns próprios levaram a que rapidamente atingisse o primeiro lugar das vendas com o popular modelo Uricane 50. Perante os factos, somos levados a concluir que os produtos orientais não só chegaram, como também conquistaram o mercado nacional. Esta é, aliás, uma tendência de fundo noutros sectores da nossa economia global.

    O motociclista português está todos os anos um ano mais velho. Não há “sangue novo” a entrar no sistema. O parque mantém-se estável, e com a falta de incentivos (ou com a criação de novos entraves) o “mundo das motos” já não seduz como seduziu em tempos. Uma tímida recuperação será o comentário mais fiel aos números apurados. Já 2006 havia sido um ano de ligeiras melhorias, porém, ambos, encontram-se muito distantes das mais de dezanove mil unidades matriculadas em 1999, o ano de ouro por excelência.

    O modelo campeão de vendas foi a Hornet 600 da Honda, seguido da Yamaha FZ6 e da Suzuki GSXR 1000.

    A preferência dos motociclistas lusos recai, maioritariamente, sobre modelos utilitários ou desportivos. As trail, cruisers e scooters constituem nichos num mercado já de si pequeno. Apesar dos circunstancialismos, o segmento das cruisers parece ter ainda bastante potencial. A atenção do público já se manifesta de forma diferente em relação a estas motos. Os motivos poderão ser de vária ordem, desde a crescente afluência destes modelos aos bike shows (o que suscita alguma curiosidade e admiração), à exibição de programas de tv sobre transformação deste género de motos, passando também pela aposta consistente da Harley-Davidson no marketing institucional e de produto.

    Outro caso que se vai verificando com relativa frequência é o de motociclistas acidentados em motos desportivas que reequacionam o seu percurso, e optam por permanecer nas “duas rodas” aos comandos de “montadas” menos nervosas. É aí que as trail e as cruiser os poderão atrair.

    Por seu turno, para deslocações citadinas, a versatilidade, a economia e a comodidade oferecidas pelas scooters de pequena e média cilindrada, são trunfos de peso para angariar novos adeptos, nesta era em que os custos do quilómetro percorrido e do minuto de estacionamento atingem máximos históricos.

    MOTO4 & ATV
    No segmento dos quadriciclos, a Yamaha, líder por excelência e tradição, foi pela primeira vez destronada. A Suzuki com o seu LTR 450 apoderou-se do primeiro lugar. A razão, segundo o próprio importador, prende-se com o facto de até 2007 a marca não possuir oferta direccionada a este segmento. Uma vez que ela foi disponibilizada, a liderança impôs-se naturalmente. Tanto mais que o segundo modelo no pódio surge sob a mesma insígnia, tratando-se do LTZ 400. A Yamaha aparece em terceiro lugar com o YFM 300.

    Todos os distritos, sem excepção, contribuíram para o aumento de quase dez mil unidades face a 2005. Continuamos a constatar uma predominância de motos no litoral, especialmente mais a norte (excepção feita, claro está, para o distrito de Lisboa, que é o maior concentrador do país). Faro, continua a ser a recordista de motos per capita, com apenas 42 habitantes para cada moto. Em termos absolutos, o Porto supera em dobro as motos de Faro, mas como tem mais do quádruplo da população, a relação final dos habitantes com as motos revela-se, em termos relativos, de menor expressão.

    O mercado europeu, tal como o português, bateu no fundo em 2002. A diferença é que o primeiro, daí em diante, tem sabido recuperar, ao passo que o segundo não. Países como a França, Itália, Reino Unido e Alemanha, historicamente conhecidos pela sua tradição nas duas rodas, não servirão de ponto de comparação. Já a Grécia, Hungria, Lituânia servem na perfeição para estabelecermos analogias que ilustram bem a nossa falta de estratégia e desapego do sector. Actualmente, com percursos de venda ascendentes, estas economias reclamam para si os benefícios (em sentido lato) que um maior parque motociclístico lhes traz. Neste caso, em termos estritamente económicos, o fomento das vendas traduz-se também – e necessariamente – na defesa do tecido empresarial de serviços de reparação e manutenção, o qual é determinante para a independência e autonomia de muitas famílias que dele retiram o seu sustento, contribuindo para os cofres do Estado, em vez de o sobrecarregarem.

    Com as cartas na mesa, as conclusões afiguram-se claras. A China massifica a sua oferta assente, com predominância, no baixo custo em detrimento dos altos padrões de qualidade ou inovação; o mercado português continua mergulhado numa crise e, tanto a nível político como empresarial, não há quem promova medidas de apoio estratégicas. Este problema, a jusante, agravará ainda mais a debilidade do sector e acentuará a distância que nos separa dos restantes modelos sociais e de gestão europeus, que muitas vezes nos orgulhamos de referir, sobretudo quando nos faltam os verdadeiros argumentos para sustentar a riqueza de uma ideia. Ainda assim, com os juros a aumentar, o desemprego em ascensão, a inflação a subir, a carga fiscal a subtrair uma importante fatia do rendimento de singulares e colectivos que pagam impostos, as taxas e emolumentos em serviços do Estado a sofrerem actualizações substanciais, a especulação dos combustíveis, as portagens onerosas em vias de comunicação com investimentos já amortizados (e com custos de exploração comedidos face ao encaixe de proveitos), as obras públicas de interesse questionável, e os salários a reflectirem perda efectiva de poder de compra, ainda assim, dizia eu, o mercado, nestes dois últimos anos, deu mostras de querer espevitar. Citando o reputado economista Dr. João César das Neves a propósito do atraso de Portugal face aos restantes países europeus: «O que este povo não faria se tivesse uma estratégia certa?».
    © Todos os direitos do texto estão reservados para REVISTA ANECRA, uma publicação da ANECRA. Contacto para adquirir edições já publicadas: +351 21 392 90 30.
    © General Moto, by Hélder Dias da Silva 2008

    Nº66 MOTO REPORT Junho 2007
    2WD – que é como quem diz: Two Wheel Drive (tracção às duas rodas). A primeira tendência é estabelecer um paralelo imediato com os automóveis 4X4, todavia, nas motos, o tipo de utilização e as prestações obtidas são algo distintas. Apesar de ser uma configuração ainda afastada dos circuitos comerciais, esta variante mecânica dos veículos de duas rodas existe há já vários anos. A MOTO REPORT desvenda hoje algumas curiosidades sobre a transmissão de potência às duas rodas, que, nalguns cenários, se revela plena de vantagens.

    A Técnica
    A transmissão de potência à roda da fren­te já foi experimentada de duas maneiras:
    - Através de transmissão mecânica, como sejam as correntes ou os veios de trans­missão.
    - Através de transmissão hidráulica, onde uma bomba pressuriza o óleo que é envia­do, por uma tubagem semelhante à do cir­cuito de travões, até um motor hidráulico que está no interior do cubo e que transmi­te assim essa potência à roda dianteira.
    Especulações e ensaios sobre este con­ceito mecânico já são muito antigas. Em 1924 surge o primeiro registo de uma moto 2WD. Era uma Raleigh e utilizava o método mecânico. Treze anos mais tarde, em 1937, um protótipo da FN apresentava grandes avanços tecnológicos ao utilizar “somente” duas correntes para transmitir potência à roda dianteira distribuin­do equitativamente a potência a am­bas as rodas. Nas construções mais recentes optou-se por atribuir à roda dianteira cerca de menos 5% da po­tência, pois com este desvio, conse­gue-se uma sensação mais natural para o condutor, tanto na aceleração como na desaceleração, sendo pos­sível colocar a roda traseira a derra­par para auxiliar entradas em curva a grande velocidade, por exemplo, em competições fora de estrada.
    Ambos os sistemas têm vantagens e inconvenientes. As transmissões me­cânicas têm pelo menos três corren­tes, requerendo maior disponibilidade em termos de tempo para afinar, lubrificar e substituir. Naturalmente im­põem maiores restrições ao nível do uso da direcção (especialmente para a bloquear), obrigando a passagens de caixa menos precisas e tornando a suspensão menos eficaz pelas exi­gências ao nível da concepção.
    Os sistemas hidráulicos são mais onerosos, e tornam as motos mais pe­sadas (pelo menos mais seis quilos se estiver equipada com componen­tes usados em competição, caso con­trário será mais ainda). Apresentam também a desvantagem de a moto não poder ser empurrada com o mo­tor desligado caso não possua uma válvula de bypass entre a bomba e o motor.

    KTM 525 EXC
    O fabricante austríaco KTM desenvol­veu a sua própria versão de uma moto de tracção integral, a qual foi publicamente apresentada em 2004. Em parceria com a Ohlins, a KTM adaptou o modelo de enduro 525 EXC, sobretudo pela sua po­tência e binário, para uma versão 2WD. A solução passou pela introdução de um pequeno motor no cubo da roda da frente que, ao ser injectado com óleo, transmi­te a potência vinda do motor para o eixo dianteiro.
    Esta moto permite acelerações muito mais agressivas à saída das curvas sem o perigo de a roda de trás começar a der­rapar. Todavia, é mais difícil direccionar a frente da mota para o interior da curva, criando a intersec­Ã§Ã£o natural entre o seu exterior e inte­rior (manobra que permite o desenho de uma trajectória correcta), dado que am­bas as rodas estão em aceleração. Este sistema, segundo Kurt Nicholl da KTM, be­neficia mais os condutores inexperientes, uma vez que os profissionais estão perfei­tamente habituados a ter a traseira da moto a derrapar na maior parte do tempo.
    Yamaha WR450F
    Também em 2004, a Yamaha apresentou a adaptação para 2WD do seu popular mo­delo WR450F. Sob a designação 2-TRAC (a tecnologia foi inicialmente ensaiada na R1 e com piso molhado), demonstrou estar mais à vontade para curvar do que a versão original. O sistema 2-TRAC tem sido usado por diversas vezes em provas de enduro desde 1998. À semelhança do que acon­tece na KTM, a WR450F utiliza um peque­no motor inserido no cubo da roda o qual é operado hidraulicamente. Porém, a trans­missão de potência não é constante. Quan­do, por exemplo, numa aceleração brusca, a roda de trás tende a começar a derrapar, é transmitida mais potência à roda da frente e esta vai re­cebendo cada vez menos potência à medida que a roda de trás inicia o processo de recuperação de tracção. Contudo, e no limite, nunca a roda da frente recebe mais potência que a de trás, sob circunstância alguma. Isto permite que nunca se perca o controlo da direcção.
    O Futuro
    Perante a longa existência de motos 2WD, e apesar do seu custo não ser demasia­do elevado face aos modelos originais, as vantagens para o utilizador comum prova­velmente não justificam a sua aquisição. Se assim fosse, o mercado já teria sido inundado há uns tempos, com mais este gadget, pelos principais fabricantes mun­diais. Mesmo na competição, as apostas nesta ousada tecnologia acabam por ser escassas e mesmo um pouco tímidas aca­bando por ter principalmente efeito ao nível do marketing.
    © Todos os direitos do texto estão reservados para MOTO REPORT, uma publicação da JPJ EDITORA. Contacto para adquirir edições já publicadas: +351 253 215 466.
    © General Moto, by Hélder Dias da Silva 2008

              El video y la nueva generación de podcasts        
    The Wall Street Journal publicó un artículo sobre cómo las nuevas estrategias de negocios y publicitarias pueden aprovechar la generación emergente de podcasts multimedia. El video ha renovado para siempre a los podcasts, impactando sensiblemente en el marketing online. Los podcasts -que en abril de 2006 ya habían superado a la cantidad de emisoras de …
              Top Ten Marketing Podcasts        
    Top Ten Marketing Podcasts
              Regional Roundup: Top New Features This Week Around Our BroadwayWorld 7/21 - NEWSIES, MAMMA MIA, and More!        

    BroadwayWorld presents a comprehensive weekly roundup of regional stories around our Broadway World, which include videos, editor spotlights, regional reviews and more. This week, we feature Newsies, Mamma Mia!, The Book of Mormon, and more!

    Check out our top features from around the BroadwayWorld below!

    St. Louis: Check out video highlights from The Muny's production of ALL SHOOK UP! Set to the chart-topping hits of the King of Rock 'n' Roll, himself, Elvis Presley, and based on Shakespeare's Twelfth Night, All Shook Up follows the story of Natalie, a tomboy mechanic with a longing heart, and Chad, a mysterious, hip-swiveling roustabout who is new to town and ready to shake things up. Set in the 1950s, and filled with secret crushes, hysterical shenanigans and matters of the heart, this is one Muny production that promises to have the entire family dancing in their 'Blue Suede Shoes.'

    Washington DC: Contributor Bejamin Tomchik reviews MAMMA MIA! He writes "The credit lays first, and most obviously, with Benny Andersson and Björn Ulvaeus, the Bs in ABBA. Their music and lyrics are as catchy as when they first debuted in the seventies and eighties. It is hard to find someone leaving Wolf Trap not humming their favorite song. Second is book writer Catherine Johnson for creating an original story that is playful, and naturally incorporates ABBA's songs making them feel like natural extensions of the characters and/or scenes. Director Phyllida Lloyd and choreographer Anthony Van Laast give the production a youthful energy that is a great compliment to ABBA's music. Van Laast's athletic and energetic choreography conveys the urgency of finding Sophie's father with the excitement of her wedding."

    Philippines: Contributor Robert Encila reviews NEWSIES! He writes "Guevara himself has extracted a rambunctious performance from a gifted and intrepid ensemble, harnessing a collective power that defied the heavy rains that threatened to steal the glory on Saturday night [July 15] at Bonifacio High Street Amphitheatre. Fortunately, nature yielded to the man-made tempest, a savage storm forged by inspired singing, dynamic choreography, and a sizzling live band."

    South Carolina: Contributor Neil Shurley reviews HAIR at the Lyric! He writes "The journey begins even before curtain time, as actors - already in character - mill around the open theatre space, creating a welcoming atmosphere as they interact with audience members and each other. The set, designed by Henry Wilkinson, consists of some low platforms, covered in blankets and pillows, with a few swaths of draped fabric in places. And as the music begins, the actors converge and undergo a small ritual in which they take a drug and the lights and music swirl more and maybe the whole evening is just going to be one long drug trip for all of us and then the "Age of Aquarius" dawns and draws us into its spell."

    San Francisco: Contributor Robert Sokol reviews THE BOOK OF MORMON. He writes "A return visit does not lessen the joy of frog-on-face jokes and there's anticipatory joy in getting another dose of Elder McKinley's first-rate, tapping advice "Turn It Off," or succumbing to another "Spooky Mormon Hell Dream." The other thing you get is an opportunity to really absorb the musical riffs on other hit shows with whom Mormon has rightfully taken its place. Try to not hear the essence of "The Wizard and I," "Hakuna Matata," or "Somewhere That's Green" hinted in "You and Me (But Mostly Me), " "Hasa Diga Eebowai," and "Sal Tlay Ka Siti."

    Los Angeles: Contributor Michael Quintos reviews MARY POPPINS at Musical Theatre West. He writes "It also helps that the cast is superb. Katharine McDonough---who was incredible as Eliza Doolittle in MTW's MY FAIR LADY---returns with her Brit accent and self-assured wit and confidence to play the titular nanny, who has magically arrived at Number 17 Cherry Tree Lane to assist in the care of two "adorable" children whose family life seems to be in flux. In McDonough's hands, Mary is appropriately playful yet sincere, sassy yet capable of forethought, empathy and care (McDonough is so charming that the audience didn't even bat an eye when she pantomimed having her infamous measuring tape which went inexplicably missing on Opening Night). Her every appearance as Mary is a delight and her singing voice is, indeed, practically perfect for the role."

    Pittsburgh: Contributor Dylan Shaffer reviews NEWSIES at the Pittsburgh CLO. He writes "Pencil turns, pirouettes, and barrel rolls abound in this show, as large dance numbers follow one another throughout both the first and second acts. Audiences love when a stage full of actors are able to kick, jump, and step in unison, and for the most part, the cast of Disney's Newsies does this. Their synchrony is evident in the tap number "King of New York." There is no question that these boys are talented, but being a beat ahead or behind will never bode well in a group number, and the audience will notice unforgivingly."

    Kansas City: Contributor Sara Brown reviews BACK TO THE 80s at Theatre in the Park. She writes "My favorite part of the show was the girls' costumes. The 80's had such defined fashion, and these girls didn't disappoint with sparkly frocks, fringe boots, and plaid skirts. Their song "Girls Just Want to have Fun," sung by Murphy, Maggie Hutchinson, Anna Hastings, and Colette Worthington, was my second favorite song in the show with their iconic dance moves."

    Cleveland: Contributor Roy Berko reviews THE SOUND OF MUSIC at Playhouse Square. He writes "The little girl sitting behind me was on the edge of her seat throughout the show and, at the end, sleepily said to her mother, "I loved it!"Yes, the touring production of "The Sound of Music," is a very pleasant experience. "So long, Farewell," How long will it be before I have to "Climb Every Mountain" again? Guess as long as I'm a reviewer, "There is No Way to Stop It."

    Toronto: Contributor Taylor Long reviews SHAKESPEARE IN THE PARK. He writes "Shakespeare in High Park is the perfect summer theatrical experience. Bring a blanket, pack some bug spray - hey, even pack a picnic. I was jealous at some of the picnic spreads people had prepared. Escape the bustling city and experience two of the greatest plays ever written - performed by some exceptional talent."

    Regional Editor Spotlight:

    Dylan Shaffer
    Pittsburgh Contributing Editor

    Dylan is a modern writer, producer and theatregoer in the Pittsburgh region. In the theatrical realm, he has worked in production, marketing, box office and front of house, in addition to acting, directing and stage-managing. When he is not involved with shows, either in the Cultural District downtown or in the small-town theatres speckling western PA, Dylan keeps busy on the golf course, in the community and at new and exciting restaurants.

    Join Team BroadwayWorld! Interested in joining our team, but not exactly sure what we do? All of your questions are answered, along with every open position from guest and student bloggers, Regional Editors, and more! Find out where we have open positions available here!

              Intershop und Adobe gemeinsam auf dem Gipfel        

    Beim Adobe Summit EMEA 2014 am 14. und 15. Mai in London wird der Omni-Channel-Spezialist Intershop zeigen, wie Adobe Experience [...]

    The post Intershop und Adobe gemeinsam auf dem Gipfel appeared first on Digital Marketing Blog.

              E-Commerce: hybris + Adobe = Digital Marketing Intelligence        

    Der E-Commerce-Plattformanbieter hybris ermöglicht ab sofort die nahtlose Integration von Adobe Analytics, einer zentralen Komponente der Adobe Marketing Cloud. Im [...]

    The post E-Commerce: hybris + Adobe = Digital Marketing Intelligence appeared first on Digital Marketing Blog.

              Adobe Summit in London: Jetzt anmelden        

    Der Adobe Digital Summit, letzte Woche mit vielen Highlights mit seiner US-Ausgabe in Salt Lake City zu Ende gegangen, kommt [...]

    The post Adobe Summit in London: Jetzt anmelden appeared first on Digital Marketing Blog.

              eCommerce lohnt sich nicht – oder doch?        

    Passend zu der Diskussion, ob sich die Verbraucher für eine Multichannel-Strategie im Online-Handel interessieren, ist dieser Tage das Buch “eCommerce [...]

    The post eCommerce lohnt sich nicht – oder doch? appeared first on Digital Marketing Blog.

              Web Experience Management aus der Wolke        

    Eine ereignisreiche Woche geht zu Ende. So wurden unter anderem auf dem Adobe Digital Marketing Summit in London drei Erweiterungen [...]

    The post Web Experience Management aus der Wolke appeared first on Digital Marketing Blog.

              Adobe CQ 5.5: Personalisierte Kommunikation über alle Kanäle        

    Es hat sich vermutlich ja schon rumgesprochen: Adobe präsentierte letzte Woche mit CQ 5.5 eine neue Version seiner Lösung für [...]

    The post Adobe CQ 5.5: Personalisierte Kommunikation über alle Kanäle appeared first on Digital Marketing Blog.

              Heute 16.00 Uhr: Livestream vom Adobe Digital Marketing Summit 2012        

    Heute beginnt das offizielle Programm des Adobe Digital Marketing Summit 2012. Wer nicht – wie rund 4000 Teilnehmer aus aller Welt [...]

    The post Heute 16.00 Uhr: Livestream vom Adobe Digital Marketing Summit 2012 appeared first on Digital Marketing Blog.

              By: Social Media Marketing World: 5 Takeaways (Day 1) | Do/Tell        
    [...] spending the early portion of this week at the Social Media Marketing World in (not so) sunny San Diego. This conference boasts more than 1,000 attendees, many of them [...]
              Keeping up with CONA        
    Image may contain: 5 people, people smiling, people sitting, hat, table and indoor

      We just got back from our annual convention with the Carriage Operators of North America. This years convention was held in San Antonio, Tx. The photo was taken on our riverboat ride and dinner. As you can see everyone is all smiles and having a great time! 
       CONA is an organization that supports the horse drawn carriage industry. The group keeps us up to date on marketing options, helpful tips, and lots of face to face networking with our peers allowing us to share information. Education is a major key to a top quality carriage operation and CONA members are dedicated to stay educated about this industry that we all love.

      Having been a member for a good number of years now we naturally have formed many friendships from other companies from all around the US. Its always so much fun to see our old friends and sometimes meet new ones too! We had a great time! and are looking forward to next years convention!


              Jeff Johnson Underground Training Lab 2.0 Review        

    Underground Training Lab review

    Underground Training Lab 2.0 by Jeff Johnson is live. Jeff is launching again his successful coaching program where he teaches his students his own secrets as a super affiliate but he gives special attention to SEO and Traffic and how to convert traffic into leads and subsequently more money. Thousand have success by follow his proven method. A lot of satisfied customer that still in his coaching club since joined the 5 years back. Jeff only give proven methods that he really use to make million dollar online.

    This course its also about Affiliate Marketing, SEO, Product Creation, Social Network Marketing, Data Feeds, Static Sites, Blogs… you name it. Is all-in-One solution.

    Why Underground Training Lab 2?

    Underground Training Lab 2 is a membership coaching club available for a limited number of customers . It’s a 10 modules program and as i know that what you see is better than what you read , so if you want to check the modules of this Now, Let’s here from Satisfied Customer who joined the first edition of this program :

    David J said :

    “Hi Jeff, I just wanted to send you a quick email to let you know you have had a massive influence on the way I view marketing online. Your big picture thinking has enabled me to re-engineer my online presence… I have “gone wide” and am now working on the “go deep”. In fact, you have been directly responsible for increasing my monthly adsense revenue by $1,000+ a month… and it’s still growing. Your strategies have also increase affiliate revenue too. In short, of all the membership clubs I have even been a member of, yours is by far the best and most valuable. Well done and I look forward to being a member of your club for years to come.”


    Scott Spink said :

      “I just wanted to thank you again for the time you spent with me.  In those few short hours you showed me how to turn my site into a money making machine. 

    Using the tools you recommended and your easy to follow strategy, the income from my site has jumped to over $3000.00 a month in just over 30 days…and is still climbing.”

    Joseph Chmielewski said :

    “Amazing product!

    I created a Blog this afternoon, and within three hours the site was indexed by Google.

    And this was without content or a single Blog post.

    Without a doubt, everyone should get this product. “

    Yes, let me join the Underground now!

    Underground Training Lab 2.0 Plus has everything you need to start earning money online from the first week of applying the techniques taught inside.

    I would like to emphasis on this:: "Underground Training Lab 2.0 Plus is by far the BEST product in it’s class I’ve seen so far this entire year.."

    And then it takes real money online and you pay all those things you've been dreaming for so long ... you will remember this day, the day he decided to stop allowing others to dictate your life and start making their own future.

    Imagine a life where they have to get up at seven in the morning to go to work and earn money for someone else.

    Imagine a life financial independent, you can work where and whenever you want. Spend lovely time with you love one, travel all around the world, enjoy nice , drive your dream car and stay at your dream home.

    It’s an entire Traffic-Getting System designed to help you get more traffic, generate more leads and convert that traffic into money.

    Yes, let me join the Underground now!

              Ramalan Zodiak ARIES 2012 - Ramalan Bintang ARIES Terbaru        
    Ramalan zodiak Aries 2012 akan kami berikan untuk anda semua yang memang sangat penasaran dengan info seputar ramalan zodiak anda, dimana biasanya ramalan zodiak itu sesuai dengan perasaan hati anda saat itu, maka banyak juga yang percaya dengan ramalan zodiak tersebut.

    Nah langsung saja akan kami berikan Ramalan Zodiak Aries untuk anda semua di bawah ini :


    Rasa malas yang begitu besar kadang sering dialami oleh rasi bintang zodiak aries ini, sehingga banyak hal yang menjadi korban dari kemalasan itu. Sebenarnya kemalasan ini berasal dari hati dan fikiran anda yang kurang sehat.

    Pemecahan Problem

    Kurangi menyia-nyiakan waktu berharga anda untuk berfikir tentang hal-hal yang menjadi keinginan anda. Jalani kehidupan ini dengan hati yang dewasa dan fikiran yang terbuka.


    Banyak hal diluar yang belum anda ketahui dan banyak pula hal yang belum anda mengerti, jangan hanya mengikuti apa yang orang-orang lakukan.

    Pemecahan Problem

    Terbukalah kepada orang-orang yang kenal dekat dengan anda atau jika memang tidak bisa, cobalah untuk terbuka dengan keluarga anda.


    Ketidak percayaan anda terhadap hal yang sudah jelas-jelas merugikan anda sehingga walau apapun yang terjadi baik itu harus bermusuhan sekalipun ataupun membencinya, anda akan melakukannya selama hidup anda.

    Pemecahan Problem

    Jangan terlalu menjadikan segala sesuatu itu sebagai hal yang besar, anggaplah semua hal yang selama ini menurut anda hal besar ataupun beban yang sulit menjadi hal yang ringan-ringan saja. Sehingga dengan seperti itu, anda tidak akan mengalami tekanan emosi yang besar jika menjumpai sesuatu yang menurut anda merugikan anda didalam hal apapun.

    Asmara Zodiak AriesTahun 2012

    Aries Pria

    Ketika bicara cinta Anda adalah orang yang agresif, menguasai, energik dan tidak kenal lelah. Anda impulsive, senang berkhayal dan dinamis, seorang pelaku, selalu tidak yakin apa yang akan dikerjakan selanjutnya. Anda bisa membuat pasangan tergila-gila jika dia tidak terbiasa dengan energi tinggi yang anda miliki. Anda mencari spontanitas dan partner yang imajinatif yang selalu bisa mencari perhatian anda. Anda bisa menjadi bed bouncer namun anda selalu menuntu kesetiaan terhadap pasangan anda. Anda akan mudah marah jika sedikit saja ada kecurigaan di pasangan. Anda cemburu dengan cepat dan perlu apresiasi terus menerus untuk menyelamatkan hubungan.

    Aries Wanita

    Anda mungkin kelihatan tidak menyukai pria karena kebebasan yang terlalu ekstrim. Namun, tidak ada yang bisa lari dari kenyataan. Anda energetik dan jika sudah terangsang, anda akan agresif secara seksual. Anda suka mengeluarkan suara ketika bercinta dan di beberapa kasus anda menyukai binatang liar di ranjang, playful, dan tak kenal takut. Anda suka menggunakan badan anda dan cukup atletis baik di dalam atau di luar arena sexual. Anda seorang romantis, jatuh cinta dengan cinta. Anda mengakui cinta sebagai salah satu kesenangan kecil seseorang dalam hidup. Anda menyukai kebebasan, selalu mencari pecinta, bukan pengasuh. Anda idealis. Selalu menjalankan apa yang anda inginkan. Anda tidak ada masalah menarik perhatian para pria karena anda selalu tahu yang harus dilakukan. Anda tidak menguasai uang anda dengan baik yang dapat menyebabkan masalah terhadap pria yang jatuh cinta kepada anda. Namun anda berharga untuk setiap rupiah yang dikeluarkan kekasih anda karena anda dapat merangsang dia dalam berbagai cara yang tidak bisa dilakukan orang lain.

    Jenis Pekerjaan yang mungkin sesuai dengan rasi bintang Aries Pada Tahun 2012 ini:

    - Staf Hotel
    - Restourant
    - Tukang parkir
    - Marketing
    - Wira usaha ( Bisa apapun )
    - Staf Bank
    - Sopir

    Data Astrologi Zodiak Aries

    - Singkatan: Ari

    - Genitif: Arietis

    - Simbolisme: Domba jantan

    - Asensio rekta: 3

    - Deklinasi: +20

    - Luas area: 441 derajat persegi (ke-39)

    - Bintang: Bayer/Flamsteed 67

    - Bintang berplanet: 4

    - Bintang terang: 2

    - Bintang dekat: 2

    - Bintang paling terang: α Ari (Hamal) (2.0m)

    - Bintang terdekat: Bintang Teegarden (12.6? ly, pc)

    - Hujan meteor: May Arietids, Autumn Arietids, Delta Arietids, Epsilon Arietids, Daytime-- -Arietids, Aries-Triangulids

    - Rasi yang berbatasan: Perseus, Triangulum, Pisces, Cetus, Taurus

    - Dapat dilihat antara 90° LU dan -60° LS.

    - Tampak paling jelas pada pukul 21.00 selama bulan Desember.

              The Place of Internet Marketing        

    By Monica Kumar

    Several developments in Technology have completely transformed the world and made life easier for people in the transaction of business and work. Notable among these is what is called "internet marketing". In essence, this activity enables buyers and sellers of goods to get their tasks accomplished without the necessity to travel. It may be defined as the marketing of products and services over the internet. Among the benefits, we can mention the low cost of distributing information to a wide audience and advantage in the form of instant response.

    Features of Internet marketing

    1) It straddles the entire world and people from widely dispersed geographical locations can transact business with each other.

    2) Business organizations can reach a large clientele for a fraction of the traditional advertising budget and thus it is less expensive.

    3) Thanks, to the nature of the medium, consumers can conduct research while browsing, and purchase products and services according to their own convenience.

    There are various fascinating facets associated with internet marketing and one of these form a link between the creative and technical aspects of internet technology. It is natural that design, development, advertising and sales activities come under this category. Again the methods cover a wide spectrum such as search engines, display advertising, email marketing and affiliate marketing.

    Many business models that can work in tandem with internet marketing are now available. Prominent among these is e-commerce in which goods are sold directly to the customer or business houses. Secondly, lead based websites where an organization generates value by getting sales leads from their site. Besides there are several other models which depend on the specific needs of individual or businesses launching a campaign for internet marketing.

    How does Internet marketing differ from "off Line Marketing"

    There are several ways by which internet marketing differs from traditional or what we call off line marketing.

    a) Customer browses the internet on their own with the net result that marketing messages reach them personally. The users, for instance locate advertisements for specific products or services with the help of specific key words. This is one to one versus one to many approach.

    b) In an online marketing campaign, it is possible to trace measure and test almost all aspects of the campaign. It is possible to identify the messages or offerings which are more appealing to the target audience. Here the advertisers pay per banner impression or per click of the mouse or per action or result that is effective. This feature ensures "measurability".

    c) In internet marketing, the users access the products of their choice by activity on their part, whereas traditional off-line marketers target their markets according to age group, sex, geography and general criteria.

    d) All initiatives connected with internet marketing require the users to click on the message, go to a website and perform a specific targeted action. Hence the results of advertising campaigns are at once tracked and measured. By contrast, in traditional marketing, it is extremely difficult to measure the actual readership and even actual impact of an advertisement.

    There can be no doubt that internet marketing has grown considerably in the last 3-4 years even in the developing countries of Asia. In the US, the UK and Europe, it has almost become a routine, thanks to widespread availability of personal computers, laptops and internet facilities on mobile phones. Today, every

    Mobile professional has the need to remain connected with the world, while on the move. He can easily avail the benefits of Internet Marketing from his cell phone. Moreover he can also get in touch with the company through emails. These days there are various options available which allow users to free access to emails form their mobile phones. Like one can easily send an email through free mobile email services by clients like gmail, email@mobile, etc

    Thus the trend of internet marketing is most likely to inject a greater sense of accountability on both the advertising agencies and their clients.

    Monica is a vetran in the field of writing and loves to share her views with her readers. Please feel free to contact her at

              Internet Marketing Online - Marketing Systems        
    By Brian McCoy

    You go on the net today and you come across all of these marketing systems which promise to give you a lot of benefits plus a life that you have always dreamed of, without having to put in any effort at all. They make it seem as simple as that. However, only those people who are logical and have a lot of common sense know that this is nothing but total hype. Only those who are reasonable enough would know better than to go in for such a system which is only full of promises but hardly fulfills any. To those who are trying their best to make a living online, the truth hardly gets into their head. They work for sure, but for what? Hardly a penny! They get to invest so much only to start working and work for nearly ages only to get back the money they invested! So is it really worth all the money and hard work you put in?

    Well definitely all the fancy presentations and graphics they show on the website look really cool and for an innocent person who is just trying to earn some money would obviously be tempted by all of this. For people who have had experience in marketing services and products, it is clear that it is all stuffed up with so much hype and nothing they actually show on the website is true. All of the information they provide is just too good to actually be true.

    A marketing system which is actually worth it will definitely be automated and generally has the income streams attached to it. A good marketing system would already be having an integrated capture form lead that builds contact lists that can be easily accessed.

    The thing is, you can definitely make some money through internet marketing online but you have to be focused and patient as this requires a lot of determination and effort to be put in.

    To learn more about Internet Marketing, visit Brian's Big Ticket To Wealth website.

    Author: Brian McCoy is a six figure earner and one of the top income earners in the home business industry. Brian works with entrepreneurs around the world. He devotes the time, energy, and effort into his team and works with them to ensure their success.

    Brian McCoy - EzineArticles Expert Author

              How to Make Money Online Through Internet Marketing        
    By Brian Kos

    Internet Marketing is one of the tools made by many websites today to keep their websites keep a steady traffic. The income they make through successful marketing of their products and services rely so much on how much their websites are being visited. To make this possible, they employ various methods to advertise all over the web.

    Of course, they have to use the widest tools to reach the most markets that they could advertise at, and they could not do it alone. They have to hire people to do the legwork for them. This is where affiliate marketing enters the picture.

    Affiliate marketing works like task networking. Websites hire people who will post their banners and links for visitors to see. When visitors click this certain banner, they will be redirected to the advertisement site and the advertiser gets paid for that single click. This makes the advertiser and affiliate. Any web owner or blog owner can be an affiliate as long as the site has steady visitor statistics. Therefore, if you are in that league, you can definitely apply as an affiliate. This could make you earn by benefiting from the clicks that is made on your site.

    If you are really intent on making money, all you have to do is keep your site traffic forthcoming, so as to earn more potential clicks. There are various tutorials to make the most out of Internet Marketing all around the net. These tutorials could help you enhance your Internet Marketing strategies and polish your own product's or services' marketing.

              Blogger Lawsuit Threat of the Day        
    So apparently, XGH has joined the elite little club of bloggers being threatened with legal action. As the story goes, Webads placed an ad on his blog, among others, for a book written by Rabbi Eliyahu Safran on the topic of Tzniut (modesty). XGH, upon perusing the book's website, noticed that in his bio, Rabbi Safran mentioned his wife's profession as a purveyor of fine custom wigs . XGH, on further investigation, noticed that said wig company sells some wig styles that he apparently feels are not in keeping with the spirit of Tzniut, and expressed as much in a satirical post. Evidently Rabbi Safran did not appreciate the joke, and threatened both Webads and XGH with a lawsuit unless the offending post was removed. XGH refused, at which point he and Webads severed their business relationship. Should be end of the story, except that according to this comment, Rabbi Safran is apparently still threatening both Webads and GH with legal action unless the offending post is removed.

    A few points:
    A. What does Webads have to do with this anymore? It seems to me that Rabbi Safran should have no further beef with them now that their relationship with GH has been severed. And even when their relationship was intact, it isn't as if there is any understanding that Webads has any control whatsoever of the content that goes up on the blogs on which they sell ad space. They placed an ad on GH's site, he posted something Rabbi Safran did not like, Rabbi Safran informed Webads, they severed the business relationship. Sounds like the Webads chapter is closed, and that they did everything they could to deal with the issue properly. The Webads chapter of this saga should be closed. They seem to be an innocent victim in all this, and I would hate to see Rabbi Safran bully them over this when it is clear they have no further control over the situation.

    B. This is the reality of the blogworld, for better or for worse. Blogs are a little bit like the Wild West of the Jewish community. Just about anything goes - certainly more than what goes in the mainstream Jewish media or press. When that goes well for an advertiser, they can get a tremendous boost from a viral marketing campaign on a popular blog, or from a positive review or plug from a revered blogger. But when an anonymous blogger chooses to criticize, such is life. It's a bit naive to expect take the good without accepting the possibility of getting criticized. When you put yourself out there in an ad, expect to get the attention you are seeking. The fact is, attention is not always positive. Such is life. Which brings me to...

    C. Was GH's criticism fair game? Some might say it was over the line, as it isn't as if his criticism was based on the content of the book. That said, whether or not I would have chosen to poke fun at the situation as GH did does not mean that his post topic was not fair game. Rabbi Safran did choose to put the information about his wife in his bio, and it isn't as if he mentioned that she was a seminary teacher. She deals in headcoverings, and the book is about Tzniut. Sounds like a reasonable topic to discuss, regardless of whether one agrees with GH's tone. I myself admit to being curious whether the author of a highly touted book on Tzniut endorses the wearing of glamorous sheitels named after movie actresses. Does anyone know if Rabbi Safran takes a position in his book on the propriety of various types of head coverings? I'd be interested in knowing.

    D. As often happens when people make a big deal of a little thing, things tend to get magnified. I highly doubt many people would have cared what Rabbi Safran's wife does for a living, and had this not become an issue, XGH's post would have been pushed down by his usual busy posting schedule, and probably quickly forgotten. Instead, this issue has been dredged up in numerous posts at XGH's, and I'm sure will be picked up by many other bloggers. Sometimes it's better to simply let well enough alone. Trust me. I know this from personal experience. I got more traffic as a result of the Greenbaum lawsuit than I had ever gotten, and all Ms. Greenbaum et al succeeded in gaining was a larger audience for my views - the very views they found so offensive and hurtful in the first place. Probably not what they were looking for.

              How People-Based Marketing Completes the Consumer Puzzle        
    People-based marketing. Sounds like one giant ‘duh,’ right? Obviously, marketing is based on people and appealing and communicating to them in the hopes of performing an action or making a purchase. But in reality, it’s...
              How Account-Based Marketing Can Connect Marketing and Sales and Generate Better ROIs        
    Marketing and sales departments are notorious across most companies for their disconnect. Sales concentrates on closing deals and developing relationships with their clients, while marketing focuses on creating awareness and generating leads. Despite their strain,...
              3 Tips on How to Automate Your Marketing        
    When you’re working for a startup, it can feel like you’re juggling a million different yet necessary tasks – especially in marketing. Before you know it, things start to get overwhelming and things begin to...
              Perfume Review: MAC Turquatic        

    Perfume da Rosa Negra
    From Perfume, we return!

    Frescor despojado com um toque de exótico!

    MAC, uma das melhores, mais queridas e bem sucedidas marcas de cosméticos já tem o seu clássico perfumado. Seu nome é MAC Turquatic, fragrancia inspirada no mar em uma composição fresca aquática com nuances florais e amadeiradas que abrem notas de Anêmona, lótus, orris e cedro azul da Córsega. Lançada na coleção Fall 2011 em 3 versões: rollerball para bolsa em 20 ml, frascos de 20 e 50 ml que se diferem na embalagem, MAC Turquatic é um sucesso nos USA, cultura que aprecia perfumes leves e refrescantes como o atemporal clássico moderno CK One e suas versões de Verão, além do mais a fragrancia estava descontinuada e está de volta para a alegria de milhares de fãs.

    Considerando que é um perfume fresco que poderia ser mais um cheiro lugar comum no mercado ou sem grandes inovações, MAC Turquatic é exatamente o contrário: tem personalidade olfativa e poder de conquista para as estações quentes e para homens e mulheres, além de manter o estilo cool da marca que, por ser global e descolada, é feita sob medida para fashionistas e consumidores em geral que se vêem refletidos na identidade MAC de ser. É uma fragrância que tem o duo floral anêmona e lótus, exóticas por excelência. A primeira é rara em fragrancias e pode evocar tanto as anêmonas do mar como a flor anêmona, conhecida como a flor do vento. O lótus Ã© mais marcante e habita o ambiente aquático através de suas belas e fluídas folhagens.  Ambas traduzem esta característica aquática floral de Turquatic, criam um universo de referências refrescantes e marinhas que dão coerência ao seu conceito e adicionam um acorde deliciosamente exótico que cria um apego viciante à fragrância. 

    O perfume tem uma saída energizante e refrescante, mais aquática e sensorial, que lembra em um primeiro momento a parte exótica de perfumes como CK One Summer (2004) que tem um início marcado de cítrico com cactus, ao mesmo tempo, o olfato é induzido a lembrar do limão de CK One Eletric (2006) e  também recordar de notas frescas elegantes e de cedro  como as de Versace Versense e Giorgio Armani Acqua di Gioia. Todos estes perfumes surgem como memórias olfativas de um arrebatamento com frescor em um dia quente de calor, quando o primeiro spray de um perfume como Turquatic faz toda a diferença para refrescar a pele e os sentidos. Depois, no desenvolvimento, conclui-se que o Turquatic é muito mais que isso: ele tem o frescor aquático, mas tem uma base envolvente com o toque floral amadeirado. Ele dá uma energia fantástica, mas mantém o misterioso exotismo de sua composição. Ele   faz recordar outras fragrancias refrescantes, mas tem uma personalidade própria, que conquista pela sensação de liberdade de seu cheiro. No final, ele se apresenta como um perfume bem versátil para pessoas despojadas que gostam de um perfume revigorante e refrescante. MAC Turquatic é uma maravilhosa escolha para curtir o verão e também como um perfume diário para climas ensolarados e, com a raiz orris que está em sua base, ele tem uma boa nota fixadora que segura o perfume na pele.

    Mais uma vez, MAC arrasa com o bom gosto! Conceito, estrutura olfativa, embalagem e marketing estão bem alinhados à proposta de fragrancia, basta observar o design do frasco, que potencializa o branding moment  (hora da conquista do produto) e a fabulosa campanha que, de forma sublime, evoca as plantas aquáticas fluídas que se envolvem com o azul do mar e o corpo de uma mulher cuja pele é o próprio perfume. Assinatura olfativa com simplicidade e criatividade, isso é MAC Turquatic!

    Perfume: MAC Turquatic
    Versão: EDP
    Gênero: Feminino
    Notas : anêmona, lótus, orris, cedro Azul de Córsega.

    O melhor da fragrância: frescor com nuances florais exóticas.

    O pior da fragrância: Ainda é uma fragrancia linear no desenvolvimento. Poderia ser mais sinuosa em seus acordes florais.

    Poder de fixação: 8 horas

    Sillage: médio (considerando a família olfativa e a característica refrescante, tem um considerável sillage )

    Drydown: Floral e amadeirado

    Recomendado: Pessoas que apreciam fragrâncias frescas aquáticas com nuances florais e amadeiradas.

    Avaliação Perfume da Rosa Negra

    Perfume Review by Cristiane Gonçalves for Perfume da Rosa Negra. 

              Sean John Unforgivable e Jequiti : Popularização do Luxo no Brasil        
    Por Cristiane Gonçalves, exclusivade Perfume da Rosa Negra, um novo tempo, um novo perfume

    O lançamento de Sean John Unforgivable, a primeira marca internacional de fragrâncias da empresa Jequiti, é um grande e estratégico passo na Perfumaria Nacional. Segundo o seu presidente, Lásaro do Carmo Jr, em apenas 4 anos de existência, a empresa de cosméticos e perfumaria do Grupo Silvio Santos está entre as 3 maiores empresas de venda direta no país, eleita em 2010 a empresa de cosméticos do ano por uma autoridade competente no assunto, está entre as Cias mais emergentes no segmento, com um portfólio de mais de 750 produtos e um crescimento acelerado com vendas de 354 milhões em 2010 e mais de 450 milhões em 2011 até o momento, o que só vem a agregar e reforçar a posição de liderança do Brasil como o maior mercado mundial de perfumaria e o segundo mercado de vendas em vendas porta a porta.  Para uma empresa jovem, com menos de 5 anos de atuação no mercado, ela já demonstra uma visão de futuro com a parceria com Aramis  e Designer Fragrances, inovando a gama de seus produtos, com uma proposta sustentável de negócios de unir à Jequiti a visão global da perfumaria, com o barateamento da produção nacional,  a parceria de grandes grupos e a popularização de marcas de luxo. Certamente, sua estratégia é bem vinda, para trazer o melhor em qualidade de perfumaria ao consumidor, assim como acirrar a competição entre empresas líderes e expressivas  como Natura, O Boticário e Avon Brasil.


    A estratégia da Jequiti ao lançar Sean John Unforgivable Ã© interessante porque ela compete diretamente com a Avon Brasil, por exemplo, que tem já tem um histórico de fragrâncias que levam nomes de celebridades como Reese Whiterspoon e Patrick Dempsey em seus catálogos de vendas e que massificam o luxo. Sendo uma empresa 100% nacional, a Jequiti avança na concorrência e  cria um vínculo de proximidade entre fragrâncias de prestígio e a massa popular de potencias consumidores, dessa forma, ela abre caminho para inúmeras possibilidades de propiciar um produto considerado importado e de alto custo para classes C e D, por exemplo, criando mecanismos de alianças de negócio e de produção nacional que tornam o perfume mais barato. Inclusive,  o próprio sistema de vendas da Jequiti, baseado no porta a porta com diversas consultoras espalhadas pelo país, torna o luxo mais acessível a partir do momento que em uma cidade distante, com uma comunidade formada  de classes populares, o produto Jequiti é vendido e distribuído por uma consultora. Para ter uma idéia do custo da fragrância, Unforgivable Ã© comercializado pelo preço  R$ 139,00, sendo que ele custaria mais de R$ 300 se fosse importado.  Para a diminuição desse custo, a participação da Lange Cosméticos assumindo a produção nacional de Unforgivable Ã© de fundamental importância, ainda que insumos e embalagens continuem como items de importação. Considerando a base histórica e tradicional do luxo, no qual produtos são caros, vendidos em nichos específicos e inacessíveis a uma boa parte da população, a popularização do luxo é uma forte manobra de negócios para o crescimento do mercado consumidor, demonstrando que a massificação é uma estratégica duradoura e autosustentável em diversos segmentos do mercado Nacional.

    A escolha pelas fragrâncias Sean John Unforgivable foi de bom gosto e bem coerente, considerando sua  ótima característica olfativa, as poucas opções de perfumes de celebridades que fazem a diferença, o background de vendas de Unforgivable nos Estados Unidos e a atitude comprometida e empreendedora de Sean John no desenvolvimento de seus produtos. Ele é conhecido como  rapper Puffy Daddy e é um homem de negócios extremamente empenhado no crescimento de sua marca. Ele criou um portfólio de produtos fashion e de beleza e ele sabe vender a imagem fortemente nesse segmento de perfumes de celebridades que exige uma atitude positiva e agressiva do marketing pessoal e empresarial, tanto que  Unforgivable Man ganhou o Fifi Awards como melhor fragrância luxo de 2007, e na ocasião ele brilhou nos holofotes com sua simpatia, carisma e senso de negócios. No mais, Unforgivable foi topo de vendas number #1 nos Estados Unidos e, com a sua expansão internacional, esteve entre as 3 fragrâncias mais vendidas no Reino Unido e Australia. É importante acrescentar que o duo de fragrâncias  é agradável e têm pirâmides olfativas nada empobrecidas em comparação a perfumes de celebridades que são facilmente esquecíveis; pelo contrário, Unforgivable man e woman conquistam pela versatilidade elegante, sendo a versão masculina bem adequada para o clima Brasileiro, com um fougère sedutor que abre a energia da tangerina, limão e da bergamota com um toque especiado de manjericão e refrescante da Salvia, e a versão feminina, um perfume bem mais refinado, floral  sensual com freesia e lírios, o toque levemente adocicado de coco das ilhas Seychelles e o confortável de madeiras sensuais e âmbar.

    O clima no lançamento da fragrância Sean John Unforgivable estava cheio de alegria, a marca do bom humor da Jequiti. Executivos da marca estavam entusiasmados com o orgulho de lançar uma fragrância como Unforgivable, que continua sendo um sucesso de vendas após sua criação, respectivamente em 2005 para a masculina e 2006 para a feminina e pode trazer muito progresso para a Jequiti no Brasil. Além do premiado background de Unforgivable, Sean John chegou a lançar I am the King, em 2008, que também abocanhou o prêmio de melhor fragrância pela Fragrance Foundation, o que comprova que a marca tem uma aceitação e visibilidade pelo público, o que pode funcionar bem por aqui e criar um movimento de novas parcerias globais na perfumaria Brasil.

    Vídeos publicitários de Unforgivable Man e Woman
    Prometem atiçar o desejo por ser inesquecível

    Vote Perfume da Rosa Negra no Top Blog 2011

              Adjointe administrative - Exceldor - Lévis, QC        
    La personne occupant ce poste offre un support administratif et de secrétariat aux vice-présidences suivantes: communication/marketing et innovation,
    From Exceldor - Mon, 10 Jul 2017 19:07:28 GMT - View all Lévis, QC jobs
              Chef de produits - Exceldor - Lévis, QC        
    Relevant de la vice-présidente communication, marketing et innovation, vous participerez activement au développement stratégique de la gamme de produits qui
    From Exceldor - Thu, 29 Jun 2017 22:23:09 GMT - View all Lévis, QC jobs
              Explaining Betsy DeVos and her poor judgment on education        
    Betsy Devos, an unqualified billionaire with a knack for destroying education in her own state, has been confirmed as the country’s new Secretary of Education. Many are wondering whether the strategic Republican marketing of “school choice” has any leg to stand on. “Public sc...
              Trevor Wolfe ( and De Wet Swanepoel (hearScreen)        
    5FM — Nick chats to innovators at the pinnacle of their careers. Trevor Wolfe: started his career in New York City working with the world's largest marketing research firm. Now he lives in South Africa where he co-founded (award winning pitch at Ventureburn Pitching Den) after seeing how challenging and broken the creative process is between agencies and brands. De Wet Swanepoel: a professor of Audiology at the University of Pretoria and lead inventor of the acclaimed hearScreenTM App and South Africa’s National Hearing Test App, hearZATM. Since its launch, hearScreen has won numerous awards and accolades as a ground breaking mHealth tool with clinical relevance. Hearing loss is called the silent epidemic because it really is an epidemic. Globally there are more than 360 million people who live with permanent and disabling hearing loss.
              Craig Rodney (IG: @SouthAfrica)        
    5FM — Managing director of Cerebra Communication, a leading social communications agency. Craig started his first company, Emerging Media, at 26, and made his mark quickly as he landed three of the top four most valuable technology companies at the time, Google, Oracle and Symantec. He also looks after South Africa's Instagram account, so if you're looking social media marketing advice, this is your man!
              The Mad Bloggers Weblog Entries        
    My personal blog to discuss anything and everything from Blogging and Marketing to News, Politics, and Current Events.
              Blog Promotion Tips        
    Tips for promoting your personal or business blog, including writing tips, marketing tips and industry insights.
              Internet/Computer Blog        
    Articles and views on different topics like computers, blogging, Internet marketing, search engine optimization, and many other related topics.
              Marketing a PR PoÅ¡tovej banky bude viesÅ¥ Drahomíra Juríková        
    Novou riaditeľkou marketingu a PR Poštovej banky je od augusta Drahomíra Juríková, ktorá so spoločnosťou spolupracovala už aj predtým ako konzultant.
              S Mikom končí v RTVS aj jeho hovorkyňa Dominika Å ulková        
    Spolu s Václavom Mikom, ktorý v RTVS aktuálne trávi svoje posledné hodiny, skončí aj hovorkyňa Dominika Šulková. Ako manažérka marketingu a komunikácie s verejnosťou ukončila svoje pôsobenie k 31. júlu 2017.
              Rajec nasadzuje do televízie nový spot, svetluÅ¡ky striedajú lienky        
    Značka Rajec z portfólia spoločnosti Kofola podporí svoju marketingovú komunikáciu novým televíznym spotom od agentúry Kaspen/Jung von Matt. Koncept „tajomstva patentovaného prírodou“ zostáva, namiesto svetlušiek sú však v tomto prípade hlavnými „hrdinkami“ lienky.
              Z Ringieru odchádza šéfka marketingu        
    Vo vydavateľstve Ringier Axel Springer Slovakia končí marketingová riaditeľa Nikoleta Šlachtová. Jej nástupcu zatiaľ spoločnosť nemá, začne ho hľadať v najbližších dňoch.
              Kommentar zu Der große Affiliate Marketing Trend-Report 2017 von        
    super Infographiken. Gefallen mir sehr gut. Affiliate kann auch im jahr 2017 sehr sehr wichtig sein. Viele meiner freunde machen sehr gutes geld mit Affiliate.
              Kommentar zu Der große Affiliate Marketing Trend-Report 2017 von Kurtes        
    Demzufolge kann man noch weiter auf Affiliate Marketing setzen. Im Netz findet man immer wieder auf und abs was Affiliate Programme betrifft. Die Einen schwören drauf, die Anderen raten davon ab, einige wiederum sagen, dass man davon nicht leben kann. Ich persönlich bin der Meinung, dass wenn man es richtig macht, sehr wohl und sehr gut davon leben kann.
              Small Business Loan Free Important Information For Small Business        
    It's difficult to provide accurate small business loan information, but we have gone through the rigor of putting together as much small business loan related information as possible. Even if you are searching for other information somehow related to financing a small business, restaurant business plans, finance for a small business or business information this article should help a great deal.

    Make sure that time spent on the small business partnership is dedicated to the business, and time spent together away from the small business partnership is not a forum to discuss business matters. If you're going to spend time together away from the small business partnership, really spend time away from the business.

    As the name suggests small business finance is meant to provide financial help to small business houses. You can also avail small business finance if you want to start your own venture. Small business finance is basically of two types, secured small business finance and unsecured small business finance. To avail secured small business finance you will have to place one of your properties as collateral against the loan amount. This can be any of your property like car, home, bank account etc. Placing a security helps you to avail small business finance with lower interest rate and flexible repayment duration. In addition, you can have avail large amount of money by placing collateral of high equity. On the other hand, no such collateral is needed to avail unsecured business finance, but the interest rate is slightly higher in comparison to secured business finance and also the repayment duration is shorter. Small business finance can also is availed by people suffering from bad credit history.

    As mentioned before small businesses due to their nature, are in most times sole proprietorships, partnerships, or privately owned. Common in May countries, small businesses, are most often related to: accountants, restaurants, guest houses, photographers, small shops, hairdressers, tradesmen, solicitors, lawyers, small-scale manufacturing etc.

    Don't forget that if this article hasn't provided you with exact small business loan information, you can use any of the main search engines on the Internet, like, to find the exact small business loan information you need.

    However, it will usually be within the 50 and 100 employee range. Usually, your employees also have to be full time employees and not temporary or independent contractors. More specifically, small business health insurance plans require that your employees are not covered by other health insurance plans, and that they work at least 30 hours per week in order to qualify.

    Effective small business marketing naturally comes with some challenges - and advantages. Challenges might include a lack of marketing savvy, a limited marketing budget, and time constraints, especially if you are a one person business and so on. Anyone who has run a small business should recognize the danger of spending too much time working in the business rather than on the business.

    It's a well-known fact that anyone owning a business or a part of a business carries a bunch of visiting cards to be given away to people with whom there is a possibility of future contact and interaction. A business card usually carries details about the person's designation, organization that he represents office/factory address, telephone numbers and his email address.

    A lot of well-meaning people searching for small business loan also searched online for new business, world financial news, and even business finance small source.
    So here is chance to get your free tips on small business software and in addition to that get basic information on saving money visit small business management
              Small Business Free Important Article For Small Business        
    Finding specific information about small business might not be easy but we have gathered very helpful and relevant information about the general subject matter, with the ultimate aim of helping you out. Even if your search is about other small business information, such as sba 504, cnn money, small business ownership or even small business marketing help, this article will prove very helpful, to say the least.

    Keep your business life and personal life separate. You may work together in a small business partnership and live together, but you shouldn't work and live together at the same time. Businesses create stress and relationships create stress, especially with a small business partnership. Dealing with both at the same time can be more than one person (or two) can handle.

    Either secured or unsecured small business loans, you are required to take a profile of your business to the lender. On studying the past records of tax on your business and bank statements the lenders ensure that you are a serious candidate for small business loans. Therefore, make a business plan and how you are going to invest a small business loan amount before approaching a lender. Moreover, make sure to compare number of small business loans providers for availing comparatively lower interest rate. Apply to a suitable lender who understands your type of business.

    Small businesses have problems of their own. The resources are meager and the task enormous. However, small businesses are the developing blocks that build nations. The government in the UK is committed to make this nation the best place in the world to start and nurture businesses. The Small Business Service (SBS), an agency of the Department of Trade and Industry, envisages an enterprise society in which small firms of all kinds thrive and achieve their potential. Of course, a lot of money as well as effort is needed to turn these plans into a reality. That is where small business loans gain importance.

    Don't forget that if this article hasn't provided you with exact small business information, you can use any of the main search engines on the Internet, like, to find the exact small business information you need.

    On the positive side, you can qualify for small business health insurance plans with just you and your husband or wife as employees. As a result, how much is a health insurance plan for your small business going to cost you? That depends on a lot of different factors, which is a good reason to do your research. You should start by getting quotes from a variety of health insurance companies that cover small businesses.

    It is possible to be a very successful small online business owner, and if you are interested in ever expanding your online business, with great success, it will be much more possible to imagine. If you are perfectly content with owning and managing your small online business and have no future plans of ever expanding it, then you just continue doing whatever it is that you are doing because it is obviously working out greatly for you, as well as for your family.

    It's a well-known fact that anyone owning a business or a part of a business carries a bunch of visiting cards to be given away to people with whom there is a possibility of future contact and interaction. A business card usually carries details about the person's designation, organization that he represents office/factory address, telephone numbers and his email address.

    Many folks seeking online for articles related to small business also sought for articles about starting an business, six figure income, and even small business cleaning.
    So here is chance to get your free tips on small business loan and in addition to that get basic information on saving money visit microsoft small business server
              How To Increase Your Affiliate Paychecks Using Camtasia        

    The ability to profit in the affiliate marketing industry is becoming much harder, due to the ever growing fierce competition. The one challenge we all face is thinking up of new ways and strategies to promote and market out products. There are many


              Here's Why Using Camtasia Can Increase Your Affiliate Checks        

    As more and more people become interested in Affiliate Marketing, the ability to profit in this industry is becoming harder. You must have a better marketing strategy to out perform other affiliates in order to secure a bigger percentage of the profits.


              Visualization Specialist (3D) - IBI Group - Toronto, PE        
    Assist with early design massing models and high-end marketing material. IBI Group corporate Toronto head office is seeking a talented,creative and experienced...
    From IBI Group - Tue, 13 Jun 2017 03:13:06 GMT - View all Toronto, PE jobs
              Sales and Marketing Specialist - DigiAdver - Work from Home        
    O P P O R T U N I T YWe are a new small company. The benefit you'll obtain diverse experience and an opportunity to grow professionally. Based on your...
    From Indeed - Sun, 11 Jun 2017 18:04:17 GMT - View all Work from Home jobs
              Bangalore University M.Com. Model Question Papers         
    Bangalore University M.Com. Model Question Papers
    1st sem M.Com. Model Question Papers
    Consumer behaviour and marketing research
    Macro Economics for business Decisions
    Monetary System
    Organisational Behaviour

    2nd sem M.Com. Model Question Papers
    Human Resource Management
    M.Com Previous Year Question Paper

              Bangalore University Fourth Semester BBA. Exams Question Papers        
    Bangalore University Fourth Semester BBA. Exams Question Papers

    Question 2015

    IV Sem Business Regulations
    IV Sem Business Research Methods
    IV Sem Cost Acounting
    IV Sem Financial Management
    IV Sem Hindi
    IV Sem Kannada
    IV Sem Marketing Managemnt
    IV Sem Sanskrit

    Question Papers 2014-15

    IV Sem Business Research Methods
    IV Sem Business Regulations
    IV Sem Business Research Methods
    IV Sem Financial Management
    IV Sem Marketing Management

              Hosting that You can Make Money With.        

    Hosting that You can Make Money With.


              Hosting that You can Make Money With.        

    Hosting that You can Make Money With.


              Interviu cu un antreprenor: Valentin Radu despre Marketizator        
    Valentin Radu este un antreprenor implicat în marketingul online de peste 12 ani, co-fondator al, liderul pieței de asigurări online din România și CEO la Marketizator, platformă de optimizare a ratei de conversie pentru magazinele de comerț electronic. Ne-am întâlnit cu Valentin pentru a ne povesti despre Marketizator, un start-up românesc curajos care merită […]
              Warszawa i Poznań na celowniku dewelopera        
    Warszawa i Poznań to najatrakcyjniejsze miasta dla firmy Ronson, zarówno pod względem sprzedaży, jak i zakupu nowych gruntów. - Pozostałe miasta nas nie interesują - mówi Andrzej Gutowski, dyrektor sprzedaży i marketingu Ronson.
              Co-line Marketing新概念下,美团点评如何联动品牌和450万商家玩转跨界营销?        
    线上流量获取越 […]
              Judgement day for smart beta        
    Smart beta has boomed while its marketing claims remained impossible to substantiate or refute, says Anthony Hilton, but credible data is now available
              The Blogger Dinner Di Concorde Hotel Anjuran Dan Hexa Cooperation        
    Salam sejahtera kepada semua pembaca setia blog makan Mahamahu dan juga rakan-rakan sekalian. Setelah lebih 7 tahun Maha jadi blogger ni macam-macam perkara yang menarik sebenarnya. Terasalah sangat sebagai dihargai dan juga mendapat perhatian daripada banyak syarikat besar. 

    Bukanlah itu yang kita nak tapi sebenarnya kepuasan bila dapat menulis dan memuaskan hati orang lain itu adalah yang paling menggembirakan diri ini sebagai seorang blogger. Blogger ini boleh juga dikategorikan sebagai media kerana mereka menyampaikan apa yang masyarakat nak cari. 

    Sebenarnya Maha nak citekan yang lebih kurang 3 minggu lepas pada 19 Mei 2017 yang lalu telah diadakan majlis menghargai blogger oleh pihak dan Hexa Cooperation. The Blogger Dinner yang bertempat di Concorde Hotel majlis ni sangat exclusive untuk blogger bersama dengan penggiat sosial media juga pihak syarikat dan usahawan.

    Ok mesti korang tanya Hexa Cooperation dan tu apakan? Hexa Cooperation adalah satu syarikat pengiklanan yang fokus kepada pemasaran digital. Manakala tu adalah salah satu platform pengiklanan digital yang dibangunkan olah Hexa. ni adalah konsep iklan melalui klik link dan juga menawarkan pendapatan kepada mereka yang mendaftarnya. Tu nanti Maha cite ok.

    Itu serba sedikit pasal penganjur The Blogger Dinner yang Maha sempat hadir. Majlis makan malam tu diacarakan oleh pengacara popular sapa lagi kalau bukan Sharifah Shahirah memang kelakor sangat kak Sheera ni. Habis semua suasana jadi riuh rendah dibuatnya dengan cara selamba dia jer.

    Ucapan aluan daripada saudara Hasrul Hassan adalah blogger otai lama yang juga aktif menghubungkan blogger dengan syarikat-syarikat luar ini. Saya banyak juga dapat belajar ilmu daripada saudara Hasrul Hasan ni. Beliau juga memperkenalkan ni pada Maha. 

    Malam tu dianggarkan lebih daripada 100 orang tetamu yang hadir bukan sahaja blogger malah barisan penggiat sosial media juga usahawan baru serta usahawan yang minat dengan dunia pengiklanan digital ni. Malam tu juga ada barisan artis yang menjadi usahawan turut sama hadir menjadi penaja hadiah-hadiah cabutan.

    Malam dinner tu bukan sahaja best dengan makanan yang disediakan hotel tapi juga best dengan 60 hadiah cabutan bertuah kepada semua tetamu. Alhamdullillah Maha pun ada tuah juga dapat salah satu hadiah pada malam tu. Tapi tak dapat hadiah utama iaitu TV dan kamera DSLR bestnya blogger yang dapat.

    Tapi yang paling best adalah perkongsian dan juga pertemuan yang dapat mengeratkan hubungan antara blogger dan juga usahawan yang masih tercari-cari platform untuk marketing mereka melalui dunia blog ni. Sebenarnya masih banyak usahawan tak tahu yang blogger ni boleh membantu mereka cuma sumber dan cara kena betul kan. 

    Apa pun terima kasih kepada Hexa Cooporation dan kerana menghargai blogger. In Sha Allah nest time kalau ada lagi jemput saya akan datang hehehe. Dengar cerita akan diadakan ia event tahunan kita tunggu ok. Selamat berpuasa semua.

              Aquasource (Degrémont S.A) nomme Eric Dehouck en tant que Directeur Général        
    Aquasource, leader mondial en Ultrafiltration, filiale du Groupe Degrémont S.A, nomme Eric Dehouck au poste de Directeur General (COO)

    Agé de 33 ans, Eric Dehouck, diplômé des Arts et Métiers et de HEC, a occupé diverses fonctions au sein du Groupe Degrémont notamment dans les filiales Infilco aux USA, Anderson Water System au Canada, et au siège de Degrémont, où il a largement participé à leur croissance commerciale.

    Fort de ses précédents succès et de son expertise internationale des problématiques et enjeux des marchés, Eric Dehouck entend rapprocher encore davantage les pôles ventes et marketing afin de poursuivre la croissance de Aquasource notamment en Europe et en Asie , « Aquasource vise deux objectifs fondamentaux : premièrement, renforcer la sacrosainte Coût/Qualité/Livraison garante de notre compétitivité sur le marché et deuxièmement, poursuivre notre croissance en plaçant les besoins et attentes de nos clients au cœur de notre stratégie » déclare t-il.

    A propos de Aquasource
    Pionnier de l'ultrafiltration Aquasource, filiale du groupe Degrémont (SUEZ ENVIRONNEMENT), participe activement aux avancées technologiques du secteur en plaçant les problématiques industrielles et environnementales au cœur de ses préoccupations. Son laboratoire de recherche développe des solutions d'ultrafiltration innovantes, performantes et écologiques pour le traitement des eaux potables, des eaux industrielles ou le recyclage des eaux. Les usines de traitement utilisant les membranes Aquasource sont installées dans plus de 25 pays dans le monde répartis sur plus de 260 sites.

    Contact Presse:
    NKL Conseil
    Nathalie Kanaf
    06 03 98 19 41

    Profil du diffuseur :


    Communiqué envoyé le 18.05.2010 15:29:55 via le site dans la rubrique Environnement

    Diffuser votre communiqué de presse :

              Comment on 5 Key Digital Marketing Best Practices for 2016 by Jennifer Mackey        
    Engage with a local event via sponsorships or an on-line presence, and promote the connection via social media. Send a postcard with a code to enter on a special website landing page to receive a free download of information.
              Quick Income Blueprint – Affiliate secret #2: Product selection        
    I think it’s imperative to know how to properly select products for your promotions. In my experience if you are totally new to internet marketing I suggest you go for products on that have gravity from around 10-50. This means they’ll be easy to rank for and that there’s virtually no competition. However the […]
              Quick Income Blueprint – Affiliate secret #1: Keyword selection        
    1. Keywords: I suggest you mix keywords but most of what you target should be long tails. Long tails are proven to convert the best. Aside from that it’s the most useful to use “action” keywords which basically means that there are two types of keywords: – info searchers keywords: affiliate marketing, make money, SEO (these are just […]
              [上海]ACTIVATION NODEPLUS 多职位招聘        
    Senior Account Manager / Account Manager 资深客户经理 / 客户经理 Location: Shanghai Job Description: Understand Client’s Brand and the relevant marketing, assist with proposing the digital marketing solution. Communicate with Client and feedback to the Client’s comments on time. Need to write the proposal and present the ideas to the client. Meet with client and solve […]
              [上海]ACTIVATION NODEPLUS 多职位招聘        
    Senior Account Manager / Account Manager 资深客户经理 / 客户经理 Location: Shanghai Job Description: Understand Client’s Brand and the relevant marketing, assist with proposing the digital marketing solution. Communicate with Client and feedback to the Client’s comments on time. Need to write the proposal and present the ideas to the client. Meet with client and solve […]
              [上海]ACTIVATION NODEPLUS 多职位招聘        
    Senior Account Manager / Account Manager 资深客户经理 / 客户经理 Location: Shanghai Job Description: Understand Client’s Brand and the relevant marketing, assist with proposing the digital marketing solution. Communicate with Client and feedback to the Client’s comments on time. Need to write the proposal and present the ideas to the client. Meet with client and solve […]
              [上海]ACTIVATION NODEPLUS 多职位招聘        
    Senior Account Manager / Account Manager 资深客户经理 / 客户经理 Location: Shanghai Job Description: Understand Client’s Brand and the relevant marketing, assist with proposing the digital marketing solution. Communicate with Client and feedback to the Client’s comments on time. Need to write the proposal and present the ideas to the client. Meet with client and solve […]
              Comment on As Healthcare Technology Advances, We Must Think And Act Globally by Larry Caldwell        
    Sri -Great article and very relevent points! As an individual working in Healthcare IT, all too often I see instances where marketing and design is local in nature, resulting in issues (or inability) to launch in other markets. Thinking across the ever expanding market and assuring global alignment is key to success!
              PPC For Improving Your Business        
    Before you even set up your Google Adwords PPC record, this is what you must do. Beneath the Following Points are as per the following:

    1. Try not to pay to convey them to your site on the off chance that it isn't prepared

    2. Have significant data profitable to the guest

    3. Make greeting pages for promotions - not your landing page

    4. Have lead catch procedures set up

    5. Execute all around arranged subsequent lead sustaining

    6. You don't need to be the most elevated bidder

    For instance: This announcement for the Real Estate -

    Customer dependably trust that paying to get a guest intrigued by "Miami land" allows them to change over them to a client and a commission eventually. The issue is that most destinations are a long way from prepared to change over the guest, so they shouldn't be squandering their cash in paying to inspire them to go to a broken site.

    Presently i will clarify you the primary reason of it. PPC, Pay-Per-Click Marketing for Real Estate Works - If You Do It Right - When you read about land experts who say they had no fortunes with PPC and squandered a considerable measure of cash, commonly it's just on the grounds that they did it unpleasantly off-base.

    They didn't appropriately set up their promotions, make great commercial features and content.

    The guest isn't taken to a significant point of arrival, or all are taken to the landing page.

    Guests don't discover the data they needed on the greeting page.

    There are no lead catch frameworks set up to get their contact data.

    Follow-up is poor, and the client overlooks them.

    Simply keeping away from these oversights will give you a head begin to achievement. Great substance and catching up frequently without the "hard offer" will do the rest.
    Connect For Advertisement Online

    PPC Adword | PPC Agency :

              7 Tactics for Content Marketing by Spiders Watch Technologies        

              Commenti su Scuola di stile (fatto a mano) di media partner 18        
    Hai una taglia in più. Compri abiti e poi li fai modificare? Cambia ! Crea tu i tuoi vestiti! Con Mensile per le donne creative La Mia Boutique speciale taglie forti per la donna curvy in edicola dal 24 marzo 2016 il n.24. Allegate copertina e modelli numero di Aprile ora in edicola La Mia Boutique, idee da cucire Stile Italiano da trenta anni periodico di riferimento per i cultori dei cartamodelli. da trenta anni periodico di riferimento per gli appassionati di cucito, professionisti, dilettanti ed amatori. La Mia Boutique promuove lo stile italiano. Il suo messaggio è "Sewing pattern with italian Flair." Dà quindi spazio ai modelli di abiti e agli accessori che nascono dalla creatività degli stilisti italiani. Ogni mese 40 quaranta capi che compongono l'ossatura del numero in vendita. Modelli ispirati ai capi dei dai grandi stilisti italiani. ( vedi allegati ) L’universo dei lettori comprende tutte le donne che sentono di essere creative e che vogliono portare abiti unici frutto di questa creatività che è affermazione della loro femminilità e individualità . 4 cartamodelli di grande formato con schede tecniche di tutti i 40 capi , indicazione dei prodotti, istruzioni di taglio e confezionamento guidano l'opera di creazione. direzione e redazione sito abbonamenti Per informazioni su pubblicità e comunicazione: Media Partner 18 Consulenza Marketing e Distribuzione Dott. Peter Hubscher Via Domenichino n.7 - 20149 Milano cell. 3355696542 email: Questa e-mail è un servizio gratuito, inviata nel rispetto della legge196/03 agli indirizzi presenti nei nostri archivi o in archivi pubblici presenti online. In qualsiasi momento può chiedere l’aggiornamento dei Suoi dati inviando una e-mail a: o la cancellazione da questo servizio cliccando qui:
              The Five Keys to PPC – Internet Marketing Success        

    In the world of Internet Marketing, a set it and forget it approach with PPC always yields wasted dollars and money left on the table.  At 314media, we can consult with you and help keep your campaigns optimized and producing revenue for your business. During our work with PPC, we’ve developed the five keys to PPC that should be implemented into every campaign – no matter the client’s budget or target audience.  For the five keys to PPC success, continue reading. 1. Choosing the Right Keywords Choosing the right keywords is crucial to search engine success. If you choose keywords that are too broad you will have difficulty converting visitors into buyers. If the chosen keywords are too competitive, you may find yourself spending more money then you would like for a certain search term.  It is best to choose keywords that are highly relevant to your products and services. The best-case scenario is choosing targeted keywords that are popular. Optimizing your website for keywords that no one is searching for is a waste of time and money. 2. Log into your account several times each week. Since the market changes daily, it is always a good idea to keep ...

    The post The Five Keys to PPC – Internet Marketing Success appeared first on 314media.

              St Louis Aerial Video, Aerial Photography & Drone Videos        

    314media provides the St Louis area with state of the art drone helicopter videos, St Louis aerial video, and aerial photography and video editing services in the St. Louis and surrounding Metro Area. Our St Louis Aerial Video, Aerial Photography, & St Louis Drone Video Services come complete with music and editing time included in our simple package price. 314media performs St Louis aerial photography & drone video services in the St Louis and Southern Illinois area and is looking forward to working with you on your next aerial video production.  We are professional Aerial Video Service providers and strive to make your production an overwhelming success. We provide video editing, music selection, and a complete production – for a low, turn-key cost. A unique view of JB Memorial Cemetery in St. Louis At 314media, we have provided professional St Louis aerial photography & St. Louis drone videos for all kinds of uses such as real estate, construction review & promotion, insurance purposes, and a whole laundry list of other applications. Aerial photographs or drone videos of your business location are great for marketing materials, print, or even on your website or video channel. Our St Louis drone video services provide the WOW factor that your ...

    The post St Louis Aerial Video, Aerial Photography & Drone Videos appeared first on 314media.

              What can I do to help promote my small business with internet marketing?        

    Social media is one of the most important components of a successful internet marketing strategy for your small business. Posting updates, articles and other things on Twitter, Facebook and other social media sites will help you build a customer base that will help increase traffic to your website. The number of Facebook users alone in the United States is at nearly 150 million and growing every day. In fact, the number of Facebook users in the country has increased by nearly 10 percent just in the last year along. That makes social media & internet marketing one of the most effective and far reaching forms of advertising and about 90 percent of social media users have a Facebook account and use it regularly.  314media can help with all aspects of social media and inbound marketing – complete management and reporting available for clients who wish to outsource your more common social media duties to us. Another way to achieve success when using social media marketing is to provide content that is local and relevant to your customers. Nobody wants to read about a bunch of offers, contests and other opportunities only to find out that they aren’t eligible to take advantage of ...

    The post What can I do to help promote my small business with internet marketing? appeared first on 314media.

              Cursos presenciales        
    Cursos presenciales de programación web, diseño grafico, diseño web, diseño ux, marketing digital, entre muchos otros!
              Marketing Analytics Manager, Google Cloud Web - Google - Mountain View, CA        
    Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (AdWords, AdSense, DoubleClick, Analytics), you take
    From Google - Tue, 18 Jul 2017 10:18:27 GMT - View all Mountain View, CA jobs
              Marketing digital - JC renova campanhas online com modelos de alto impacto - Content marketing, links contextuais e conteúdo agregado são novidades que trarão muito mais dinamismo à navegação dos usuários no site do JC        
    Content marketing, links contextuais e conteúdo agregado são novidades que trarão muito mais dinamismo à navegação dos usuários no site do JC
              Marketing Intern: Fluevog Shoes        
    John Fluevog Shoes is hiring a marketing intern for their Head Office in Gastown! It’s true! And if you’ve ever thought “Gee, I wish I could work with the most amazing retail shoe company in […]
              Dance Festival Video Editor: Springboard Performance        
    Springboard Performance is looking to hire a creative intern to artfully edit engaging video trailers for the marketing of the 2017 Fluid Movement Arts Festival. With creative direction and support from the Associate Artistic Producer […]
              Facebook pierde 59 millones de dólares a cierre del tercer trimestre        
    Parece que Facebook, la red social por excelencia va tomando tierra, desde el mes de agosto en el que incluimos un artículo sobre el tema, la cotización de la acción se ha mantenido lateral. Hoy Facebook ha informado de sus resultados, comunicando una pérdida de 59 millones de dólares, a cierre del primer trimestre. Noticia que el mercado ha acogido con alegría.

    Entra en Capitalibre para leer el artículo completo

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    ¡Suscríbete a nuestro canal de YouTube!

    Publicado recientemente en Capitalibre

              Apple reparte dividendos tras 17 años de espera        
    Desde 1995 no repartía dividendos entre sus accionistas la compañía presidida actualmente por Tim Cook. La gran acumulación de efectivo en caja, unos 117.000 millones de dólares, y las buenas previsiones para este año 2012 en materia de tesorería han permitido retribuir a razón de 2,65 dólares por acción y además permitir un plan de recompra de acciones por parte de la compañía

    Entra en Capitalibre para leer el artículo completo

    Puedes unirte a nosotros en Twitter, Facebook o en Google+

    ¡Suscríbete a nuestro canal de YouTube!

    Publicado recientemente en Capitalibre

              Facebook, los inversores pierden la confianza en la red        
    Tras su salida a cotización, como la mayor salida a bolsa de la historia de una empresa de internet, los inversores pierden la confianza, parece que vuelven a recordar la burbuja provocada por este tipo de compañías, se asustan y tiran a la baja los valores, que tras pocos meses ha sufrido una rebaja en su cotización de casi el 50% del precio de salida.

    Entra en Capitalibre para leer el artículo completo

    Puedes unirte a nosotros en Twitter, Facebook o en Google+

    ¡Suscríbete a nuestro canal de YouTube!

    Publicado recientemente en Capitalibre

              Multimedia Sales Executive        
    NY-Middletown, Would you like to be part of one of the fastest growing Media organizations in the US? If so, please read on. The primary role of the Multimedia Sales Executive (MMSE) at The Times Herald-Record is to increase revenues and brand recognition for our small and mid- sized business customers through print, digital and marketing solutions The MMSE will develop and present audience based, multimedia sal
              B2B Senior Account Executive        
    NJ-Princeton Township, There are leaders and there are followers – Which are you? Are you a deal-oriented over-achiever with a passion for data marketing? Excellent, because we are looking for a strong Data sales professional who can identify, source and structure partnerships. ALC’s Smart Data Assets enable organizations to identify and connect with their precisely-targeted market and execute omnichannel campaigns via
              Incentive Compensation Senior Analyst Manager Pharmaceutical Industry Experience Required        
    NY-White Plains, We are seeking a Pharmaceutical Industry Experienced Incentive Compensation Senior Analyst (or hands on Manager) with a focus on Sales, Marketing and Business Development Incentive Compensation within the Pharmaceutical Industry. Stable, Growing Company with a history of Embracing Technology for R&D Advancement and Revenue Growth. Desired Skills/Experience: Current-Recent Experience working in a S
              Recap affilinet NEURAUM        
    Am 19. Juli 2017 fand im Zillertalstudio in München erneut der affilinet NEURAUM Event statt, der dieses Mal ganz im Zeichen des Influencer Marketings stand und zum einen News und Infos zu diesem Thema als auch vor allem Publisher aus diesem Bereich vorstellte. Yannick Möller von affilinet hat sich dieses Thema auf die Fahne geschrieben ...
              Webgains mit neuer Führung und 24% Wachstum        
    Das Affiliate-Netzwerk Webgains bekommt mit Andreas Sasnovskis eine neue Führung. Sasnovskis ist bereits seit 10 Jahren bei Webgains tätig und übernimmt in seiner neuen Position die Geschäftsführung der DACH-Region. Webgains ist eine Marke der ad pepper media GmbH und gehört zur ad pepper media Gruppe. Sasnovskis verfügt über langjährige Erfahrung im Bereich Affiliate Marketing. Nach ...
              Tylko startet Partnerprogramm bei Affilinet        
    Die xpose360 GmbH freut sich, Tylko nun auch als neuen Partner im Affiliate Marketing begrüßen zu dürfen! Ein Regal – viele Formen. Mit dem Ivy Shelf hat Tylko ein modernes multifunktionales Regal in verschiedenen Formen und Größen geschaffen. Tylko hat es sich zum Ziel gemacht die Möbeldesign-Branche zu revolutionieren. Das Ivy Shelf ist auf der ...
              Wie ein Facebook-Affiliate 40.000 Sales generiert hat        
    Immer wieder berichten wir auf über erfolgreiche Mikro-Influencer und Social-Media-Affiliates, die mit Ihren Social-Media-Kanälen Umsätze über Affiliate-Marketing generieren. berichtet nun über einen erfolgreichen Facebook-Affiliate, der es geschafft hat mit „Abnehmen ohne Hunger“- und „Low-Carb“-Facebook-Seiten mehrere hunderttausend Mitglieder für seine Pages zu gewinnen. Neben öffentlichen Facebook-Pages gibt es v.a. auch geschlossene Gruppen in die ...
              Tiens, je dis du bien d'une initiative du gouvernement...        

    La semaine dernière, il s'est passé deux choses importantes :

    • Le gouvernement a lancé une campagne de sensibilisation concernant le harcèlement à l'école.
    • Mickaël Vendetta a palabré sur ses ambitions politiques.

    Cette vidéo m'a fait la semaine. Apprendre que Vendetta fait du "cotchingue" et me délecter de ses fautes de français "si je me serais présenté" et de ses approximations syntaxiques et culturelles aussi consternantes qu'hilarantes "liberté, égalité... solidarité"... En même temps, il serait temps d'oublier complètement ce mec et arrêter de lui faire de la pub (même mauvaise)... aka ce que je suis actuellement en train de faire :-D

    Bref, les jours où tu ne te sens pas intellectuellement au top, mater une vidéo de VendetTA-GUEULE permettra de rebooster ton égo (et ton nihilisme).


    J'ajoute que Vendetta vient d'offrir à la gauche un nombre incalculable de voix en clamant qu'il partirait s'installer à Los Angeles si François Hollande était élu en mai 2012.

    Un harcèlement médiatique n'arrivant jamais seul, le concerto en laminaire qui squatte les news de ces dernières semaines fut ponctué par cette annonce qui devrait sacrément effrayer tout parent normalement constitué :

    Pour ceux qui me pratiquent depuis un bon moment, vous connaissez ma propension à être quasi-systématiquement en profond désaccord avec la politique du gouvernement actuel, particulièrement lorsqu'il s'agit d'éducation...
    Et bien là, les p'tits loups, je tiens à dire que je trouve cette campagne pertinente et plutôt bien foutue sur de nombreux points (rassurez-vous, je pinaillerai quand même) (faut pas déconner non plus hein)

    "Madaaaaaaaaaame y a Djézonne qui a dit que j'étais rien qu'une pute et il m'a dit "Ta gueule" et il m'a dit que j'étais aussi une salope"
    "Madaaaaaaame, y a Mélinda qui a poussé Clara dans l'escalier et même qu'elle lui a fait une béquille"

    Pas une journée sans que j'entende les récriminations et doléances des élèves. Si certains confondent mon bureau avec Vichy, d'autres viennent sincèrement confier leurs angoisses tandis que d'autres tentent de taire le plus possible les escarmouches et vindictes qu'ils subissent dans l'enceinte de l'établissement.

    La polémique : Ouhhhhhhhhhhhhh en période de campagne électorale, on instaure la sacro-sainte question épineuse de l'insécurité, y compris dans les écoles. On diabolise la cour de récré et on transforme des bagarres enfantines et infantiles en déclencheurs de dépressions et tentatives de suicide...

    Et bien oui.

    Il n'y a pas de polémique à savamment disséminer pour faire du buzz et de l'audience.
    OUI, des enfants souffrent à l'école.
    Mais, NON, ils ne vont pas tous se suicider avec leur compas et un sachet de catalgine périmé.

    Voici les trois vidéos de la campagne. Je les trouve justes et bien foutues, même si j'aurais kiffé qu'il y ait une vidéo avec des collégiens, histoire que l'identification soit plus complète. Je pense très sincèrement que c'est au collège que les élèves morflent le plus.

    Sur le site "agir contre le harcèlement", on trouve également des tests pour les enseignants, les parents d'élèves et les élèves afin qu'ils sachent où ils en sont sur la question du harcèlement à l'école. En sont-ils conscients ? Sont-ils bien informés ? Ont-ils les bons réflexes ?
    Bon bah, ces quiz sont juste nazes :-/ très simplistes, enfonçant des portes ouvertes...
    J'ai donc remasterisé ces petits tests pour mes choupis de 6ème because on avait vie de classe.

    La Vie de Classe pour les nuls néophytes :
    Une fois tous les 15 jours, le prof principal retrouve sa classe pour faire des trucs fun comme :

    • vérifier les carnets et gueuler parce que Miguelito s'est chopé 4 mots en trois jours et n'a montré son carnet ni à son P.P vénéré, ni à ses parents.
    • distribuer une paperasse de folie que tu mettras des plombes à récupérer entre ceux qui auront paumé le papelard, ceux qui l'auront collé dans leur cahier de maths sans-faire-exprès-madame et ceux qui estiment qu'il faut au moins 72h pour pouvoir lire 8 lignes à propos du port obligatoire du bonnet à la piscine, dater et signer.
    • écouter les doléances de chacun : "c'est trop dégueu à la cantine, on veut du kebab sauce samouraï" / "Y a Kévyn en 3ème qui arrête pas de me mettre des claques et même qu'il me cogne contre mon casier" / "Y a Laëtitia, ben je lui avais dit un secret et cette sale pute, elle a tout répété à Margot qui du coup l'a dit à Tiphaine et même que maintenant tout le monde sait que j'ai des verrues !" / "Y a Aleksi qui veut pas me laisser jouer au Baby à la récré, il me file des coups l'enfoiré" / "Madaaaaame, est-ce que je passe en 5ème ou je redouble ?! c'est mes parents qui veulent savoir pour savoir s'ils m'offrent la kinect maintenant ou pas".
    • rappeler que effectivement, le collège est pire qu'une prison car il y est interdit de cracher et de se sodomiser dans les douches et qu'effectivement (bis), le fait de refuser participer aux activités en EPS est passible d'un mot dans le carnet et d'un coup de fil aux parents.
    • parler de sujets de société comme les dangers du jeu du foulard ou l'absurdité de la nouvelle carte Sephora Gold.

    Digression VITALE sur la nouvelle carte Sephora SéphoRAT Gold, la plus grande aberration après le collège unique :

    La semaine dernière, je reçois ma nouvelle carte Gold SephoRAT (GOLD pour les couilles en or que cette entreprise se fait grâce à la faiblesse et à la futilité de gens comme moi qui s'extasient devant un fard Urban Decay ou la beauté de la Minaudière Garden Clutch de Dior).
    Alors, concrètement, crise rime avec crevardise dans la mesure où l'on t'annonce sans ambages que si tu veux garder ta carte Gold et profiter de tes avantages de folie dignes des goodies offerts au Plaza Athénée, va falloir que tu raques au minimum 700€ sinon on te recolle dans la catégorie "Black" aka les bas-fonds du luxe.
    Quant à ces avantages de folie...

    • un cadeau de 30€ pour ton anniv (30€ quand t'en as dépensé 1500 dans l'année... apparemment, chez Sephora, on a zappé l'U.V sur la proportionnalité...) et ATTENTION, tu ne peux pas prendre un truc à 32€ (genre la poudre Flawless de Benefit qui est merveilleuse) et payer les 2€ de différence... De plus, certaines boutiques, pas très habituées à voir des cartes Gold débarquer, pinaillent quand tu veux prendre plusieurs produits pour atteindre 30€...
    • Un maquillage gratuit par mois... je n'ai pas eu de chance, les trois fois où j'ai tenté l'expérience, je me suis démaquillée cash en ressortant car apparemment, on me confondait avec un travelo ou Régine (ce qui revient au même)
    • Tous les 1000 points (donc 1000€), on t'offre un MAGNIFIQUE cadeau genre un parapluie siglé Sephora :-| ou une pochette en plastique :-| ou d'autres trucs qui finiront au fond de ton armoire ou en cadeau-à-l'arrache-pour-ta-nièce-de-11-ans-parce-que-t'as-oublié-son-anniv-en-même-temps-quelle-idée-de-naître-un-1er-janvier.
    • Le choix des échantillons lors du passage en caisse ou sur le site Sephora... Sauf que lorsque tu demandes telle crème... bah 9 fois sur 10, ils ne l'ont pas... et lorsque tu choisis trois échantillons pour ta commande internet (avec frais de port gratuits, enfin un VRAI avantage choupi) genre un nouveau truc "By Terry", une crème "Dior" et un shampooing Fekkai... tu reçois trois échantillons de parfum que tu as déjà en 12 000 exemplaires et dont t'as rien à secouer parce que ce que tu souhaitais n'est bien évidemment plus en stock. Bien évidemment.

    Bref, gros foutage de gueule de la part de SephoRAT qui ferait bien de retravailler ses stratégies marketing...

    Mais revenons-en à ma vie de classe avec les loupiots.
    Je leur distribue le test sans trop leur expliquer le thème principal afin qu'ils le déduisent eux-même grâce au principe d'inférence (je suis une pédagogue de folie)

    Princesse Soso : "Bon... vous lisez silencieusement les questions et vous cochez une seule réponse par question. La réponse qui vous correspond le plus. Quand vous avez fini, vous avez en bas de la page, un petit tableau simplissime pour calculer votre score. Il n'y a pas de bon ou de mauvais score. Il y a juste VOS réponses et votre manière d'appréhender le thème dont nous allons parler ensuite. Tout le monde a compris ?"
    Princesse Soso : "Ok, c'est parti, on fait le point dans 7/8 minutes !"
    Trente secondes plus tard...
    Félix : "Madaaaaaaaaaaaaame, on peut mettre plusieurs réponses ?"
    Princesse Soso : "STOOOOOOOOOOOP ! Tout le monde pose son stylo et écoute histoire que je ne répète pas 46 fois la même chose. UNE SEULE réponse par question. Vous pouvez cocher, entourer, souligner... peu me chaut. OUI, vous pouvez cocher, entourer, souligner en rouge, violet, orange parfum pêche ou avec un fluo, peu me chaut également. Vous pouvez commencer par la question que vous voulez, peu me chaut, tant que vous les faites toutes. C'est un travail PERSONNEL donc on ne demande pas à son voisin ce qu'il a mis à la question 4."
    Enzo : "ça, ça vous chaudra si on copie ?"
    Princesse Soso : :-|

    Après avoir engueulé et décapité les SEPT élèves qui m'ont demandé, en vrac : si c'était noté, si on pouvait écrire en rose, si on pouvait surligner avec un stabilo, si ça durait toute l'heure et si on pouvait commencer par la question qu'on voulait, nous avons fait une petite mise en commun, checké les scores et abordé le sujet "mais-de-quoi-qu'on-cause-exactement" ?

    Les loupiots ont bien compris où je voulais en venir...
    Laury : "On n'a pas le droit de dire GROS LARD à Steeven même s'il est gros. C'est méchant et c'est bien connu que y a que la vérité qui blesse."
    Mélissa : "C'est nul de donner des claques pour rire. Moi quand mon père il m'en donne, je ne rigole pas du tout surtout quand il s'enferme dans le placard, tout nu, avec moi ensuite".
    Estéban : "On n'a pas le droit de mettre des insultes sur Facebook. Même que Logan, il a dit sur Facebook que ma mère c'était trop une truie qui suce, je peux aller porter en plainte et Logan ira en prison et on sera tous bien vengés."
    Vanessa : "Quand Tiphaine raconte que Coraline, elle couche avec des grands de troisième, c'est des rumeurs et c'est interdit car ça peut lui faire du mal à l'intérieur."

    Ils ont kiffé les vidéos, tout le monde a dit que c'était trop dégueulasse de faire du mal et que si le monde entier était gentil et honnête, on n'aurait plus besoin d'armée, de juges ou de police...
    Certains élèves ont quand même dit que c'était chaud de balancer parfois car du coup, ils devenaient de sales petits rapporteurs et même qu'après, il y avait des représailles des gougnafiers.
    On a tous dit STOP au bullying (car nos amis outre-manche sont hyper forts en campagne contre le harcèlement et même que là-bas, ça ne rigole pas) et on est allé en récréation pour propager la bonne parole.

    J'étais en train de checker le site de La Fée Maraboutée lorsqu'on m'a avertie que Charlyne était en train de pleurer sa race.
    Je retrouve une Charlyne toute mouillée de pluie et de larmes qui m'explique entre deux sanglots que Jordan et Vanessa l'ont forcée à laper une flaque d'eau dans la cour.
    Ces mêmes Vanessa et Jordan qui s'étaient émus des vidéos sur le harcèlement, expliquant combien c'est nul d'embêter les copains, surtout quand le-dit copain pleure ou saigne.

    Je leur ai demandé s'ils se foutraient pas un peu de ma gueule, par hasard.
    Ils m'ont dit que non.
    Je leur ai dit que je ne les croyais pas.
    Vanessa m'a dit "oh mais c'était pour rire".
    J'ai pris leurs carnets POUR RIRE.
    Ils ne rigolaient plus du tout.
    Jordan m'a dit que "c'est pas grave madame, on lui a pas fait mal"
    J'ai alors commencé à pousser du doigt Jordan en lui disant "eh Jordan, ça va ?"-"eh Jordan, ça va ?"-"eh Jordan, ça va ?"-"eh Jordan, ça va ?"-"eh Jordan, ça va ?" tout en le poussant de plus en plus vite vers le mur.
    Surpris et inquiet, Jordan a fondu en larmes.
    "Mais enfin Jordan, c'est pas grave, je ne t'ai pas fait mal :-) "
    Jordan m'a demandé si je me foutrais pas un peu de sa gueule, par hasard.
    Je lui ai dit que oui.


    Lorsque j'étais en CE1, j'avais un an d'avance, des boucles blondes et j'étais grave choupi-bisounours car j'avais une trousse jaune avec un petit lapin Miffy qui faisait de la moto et même que je kiffais carrément faire des dictées. La maîtresse me regardait avec des yeux en forme de coeur surtout lorsque j'expliquais pourquoi "Le Dernier Métro" de Truffaut était mon film préféré.
    Lorsque j'étais en CE1, il y avait Virginie S.
    Virginie S. avait deux ans de retard (OUI, deux ans de retard en CE1, nous avons affaire à une championne) donc nous avions trois ans d'écart (puisque j'avais un an d'avance) (tout le monde suit ?)
    Virginie S. avait donc 9 ans quand j'en avais juste 6.
    Virginie S. aimait bien me tirer les cheveux et me donner des claques dans les toilettes et même qu'elle me forçait à me mettre à 4 pattes et à aboyer. Et même qu'elle aimait bien claquer sa règle en plastique de trente centimètres contre ma joue.
    Virginie S. me disait que j'étais petite, que j'étais un bébé et qu'elle avait le droit de me taper quand elle le voulait.
    Virginie S. faisait un bon mètre quarante-cinq... je me sentais tel un microbe avec mon mètre vingt...
    J'en ai parlé à la maîtresse qui a disputé Virginie S. qui n'a pas arrêté pour autant. J'en ai parlé à ma maman qui est allée choper Virginie S. à la sortie de l'école pour lui dire, en substance, que si jamais elle s'avisait de torturer la chair de sa chair encore une fois,elle n'hésiterait pas à lui défoncer sa sale petite gueule.

    Ma maman > la maîtresse

              Wire 1 on FX-truly great episode        

    After mildly slagging off the Wire (that’s British for insulting, I have decided to insert idiomatic translations) I am forced to bow before it. I had forgotten that it ebbs and flows in quality. From great to genius, The episode on Monday on FX was a true work of genius.

    The programme focuses on Bodie, di Angelo and Chief Daniels, each of whom is at a pivotal moment. There are so many layers of meaning that it I can’t begin to do it justice. I would be outputting exhuberantly semiotic stuff until next year. And that would be just for one episode.

    So, I’ll just pick out a few points in a shamefully lame way.

    On third viewing, I realised that Bodie puts on the executioner’s cap before he shoots the other child, in an episode of true horror. After this, he wears it more or less consistently. It expresses Bodie’s having become a “soldier,” a disposable cheap executioner for the Darksdales.

    At the moment of the shooting, Bodie’s lieutenant is sobbing. The about-to-be-victim pisses himself. Bodie is horrified at having to shoot a boy. But he is not going to stop what he is doing either. He gets the boy to affirm that he is a man not a boy. Earlier, the about-to-be-shot boy has told Bodie that he is “a man” rather than a boy. At which point he looks about fourteen. Even the killers, despatched by Stringer Bell to do the shooting, look older. And one of the them looks 16.

    Bodie has made a sort of low-level Faustian deal with Stringer Bell, as Stringer has implied that he can rise in the business if he gets rid of Ritchie. So, Bodie has already prepared to kill for a slight chance of a small improvement in his circumstances.

    The Wire writers are showing us that the soldiers are children, living in desperate poverty and shooting each other over crumbs, both victims and perpetrators of the social values that support the whole system.

    The moral implications of this killing are played out for Bodie through later series, as Bodie begins to dissent more and more from his role and to pay a heavy price for becoming an ethical being.

    One immediate moral implication is that diAngelo, who has been getting increasingly disenchanted with his part in the Barksdales and is coming to ask himself moral questions about his life, explodes with anger about the murder of the child. This sets in train a decision to betray the gang. Which will soon become an epic moral struggle for him.

    Both diAngelo and Bodie find that the development of remorse and the stirring of an ethical conscience do not bring any rewards. I think the Wire breaks some ground here. There is no sense of virtue justly rewarded and villainy justly punished. It is not a simple morality tale. Characters are killed off or survive, partly as a result of their actions but mainly as a consequence of the actions of others. You can’t just step out of “the game” by repenting.

    At the same that diAngelo is developing an ethical sense, Chief Daniels is doing the same. There is battle of wits, rather than guns, between Commissioner Burrell and Chief Daniels. Burrell tries to applythe blackmail leverage he’s been holding over Daniels. He is being ordered by the political machine to stop the investigation, because it had uncovered a money relationship between the Barksdale gang and some Senators.

    Daniels stands up, literally and metaphorically. As does di Angelo when he challenges Stringer Bell.

    Daniels reminds Burrell that others would lose more by exposing him than would Daniels. They would have already used their leverage but for the fact that the greatest fear of the political machine is publicity. They have no intention of using their information against Daniels. So he calls Burrell’s bluff.

    This stuff was powerfully moving. The moral complexities are laid out brilliantly through the masterly acting.

    (As well as the writing, – taken for granted as pure genius-, the direction, the costumes, the sets, the use of music and anything else you can think of. The HBO marketing is naff, but The Wire’s got to pull an audience to satisfy its paymasters. And for bringing the Sopranos and the Wire to the television, I will forgive HBO pretty well anything.

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              By: Paul Chaney        
    Dave, I don't see anything wrong with representatives within these companies getting together to discuss issues they face which may (or may not, I don't know) be unique to their situation. What I do wonder about is why they felt the need to crow about it, other than the fact that Andy Sernovitz is leading the initiative and, well, I guess, as former President of WOMMA, it's sort of written into his marketing DNA. Speaking of which, what's wrong here is not that these companies chose to participate in this private club, or even that Sernovitz chose to make some noise about it. What's wrong is the very thing to which you alluded, that the fabric from which these corporations are made -- indeed, their very DNA -- is ill-suited to accommodating an effective conversational media marketing campaign. Until that changes, what we end up with is, to quote Seth, a "meatball sundae." PS: I will give Dell a pass. Like Jake, I think they've done a pretty good job responding to Dell Hell, even though it took that kind of rude awakening to get them to where they are. I'll also have to give some credit to Microsoft as well. I mean, they did give birth to the Scobleizer, Channel 9, and thousands of employee bloggers, and all the while their corporate blogging policy was summed up in two words, "be smart." Maybe they're in there to mentor the less fortunate among the group. Anyway, interest conversation thread. Frankly, the chatter about the Blog Council is of much greater interest to me than the announcement about it.
              By: Jake McKee        
    OK, Dave you're probably getting sick of hearing from me, but... You said: "Indeed, as has been demonstrated time and again, it's Madison Avenue, specifically the small, nimble, edgy marketing and PR agencies that are really the only hope that large corporations have of getting involved in modern social media and the blogosphere in any meaningful -- and interesting -- manner." I'd take massive exception to the idea that Madison Ave. (small or large firms alike) are leading the charge to solve these problems. Every decent example of true customer interaction (not social media campaigns) comes from inside the company, not from external firms.
              By: Jake McKee        
    Jon, I use Wordpress for my business site (sans-blog, or blog-like features). It's a great quasi-CMS. Just because you're using a tool that allows for comments doesn't mean that you have to have comments or that comments make sense. And I'd strongly disagree looking around the web at the discussion happening is about the lack of communication, specifically the lack of comments being turned on. I actually HOPE it's not.... since that's a silly straw man issue that really has little relevance. I don't disagree that marketing needs to grow up. Just yesterday I stood in front of 50 marketing people and said "Marketers are lazy". I agree. But what does that have to do with this discussion?
              By: Jon        
    Jake, I think what's being reacted to here, and in other places across the web, is the total Lack of communication. You gave this as an example and justification for these "closed-room" policies: "Sometimes my wife and I might need marriage counseling. Sometimes I need to have beers with a buddy to bitch about my boss. Sometimes I need to call my sister and ask for advice about how to deal with my mom's weirdness. Conversation doesn't *always* happen in the public eye." The trick is, conversation requires at least 2 participants. The front page of the Blog Council's site is obviously a blogging platform, maybe Wordpress. Blogging platforms are generally defaulted to show a "Leave Comments" type of link at the bottom of each post. So the obvious assumption is, somebody over there intentionally turned that off. That's not a blog anymore, Jake. It's exactly what Dave said it is: old school tactics with a stylized face. We see through it, clearly, even if the concept seems alien to your way of thinking. Marketing, in my opinion, needs to grow up. Consumers are maturing, and we don't respond well to the run-of-the-mill schlock our parents once did. I deal with executives in several reasonably large companies. I actually hear them say things like "We're in business to be in business." By which they mean, "We're in business to make money." They are missing the point, and a chance at greater earnings. Soon they will be left behind by those companies who are in business to provide something useful to the customer. There's an old but very true saying in sales: "No business survives except through repeat customers." Would anyone ever go back to the Blog Council site? Not likely. As a blog, it's already dead. For a real-time visual of how I view this "effort", take a pinch of sugar and throw it on a heating element on your electric stove. Flash! Poof! Over.
              A Community Advocate Thanking Her Community        

    Today marks a personal “time to rejoice” as I have the honor of being nominated a member of the newly created Advisory Board of Somesso , a “recognized neutral platform for corporate stakeholders to explore, share and apply the tools and thinking necessary to benefit from the potential of social media.” You can hear founder Arjen Strijker, speaking of Somesso in this podcast). One could say my participation in Somesso began with a serendipitous meeting with blogger/analyst David Terrar, during the 2006 SAP Sapphire Event. Three years later, David introduced me to Arjen and Somesso, and got me linked up with some very excellent thinkers and movers and shakers.

    But the truth is I owe this recognition entirely to, my much loved SCN community, and wish to extend a tremendous thanks to each member for the community engagement experience provided me daily. It is the quality of this participation that gives me any credence as a community advocate.

    Arjen Strijker has proved a “class act” in creating corporate social media events in Europe combining top talent speakers (list too long to mention here) with classy think tank venues in places like London, Zurich and Barcelona. While I was an American Evangelist in London at Somesso last May, ranting about Leading a Stakeholder Community, I was fortunate to meet Stowe Boyd (stoweboyd and the /messengers) a fellow ranter who spoke of: Unmarketing and the ‘Webful Brand’

    “If brands are to have any juice in this new online future, those that are advocating them will have to drop all the mass media shouting, and move past the ‘markets are conversations’ trivialization of the web, too. Their representatives will have to roll up their sleeves and do something, shoulder to shoulder, aspiring to make something in the world, collectively with us, not just selling us the parts.”
    That was in May 2009. In November 2009 I returned again to Somesso in Zurich where friend and fellow SAP Mentor, Dennis Howlett, caught me speaking about How to Kill an Online Community . I also met there with Anne McCrossan (Visceral Business) who spoke about Collaboration in Finance. I found Anne a powerful and articulate speaker in her own right and learned she is also an active member of, Seth’s Godin’s invitation-only online community.

    So now a year after meeting Stowe Boyd, I found myself today in Stowe’s Social Business Edge event in my own, NYC. Because of the international #ashtag crisis, one of my other favorite Somesso speakers, Lee Bryant, needed to be teleported in from London to do his session in video format. I’m looking forward to further postings around Stowe’s speakers today, but you can see many of Arjen’s Somesso contents in slideshares and video recordings at

    Anyone interested in online collaboration and the future of communities of practice would do well to take some time to listen to practitioners, community advocates, and critics discuss the challenges. I found it very inspiring that today at the event, ZDnet Dion Hinchcliffe commented to another participant, that you, SCN, are the living, breathing instance of what other communities aspire to be, in terms of passion and presence.

              Massachusetts ruling opens door to discrimination suits over medical marijuana        
    by Erica E. Flores A new ruling from the Massachusetts Supreme Judicial Court should be a warning to employers in the state that refuse to tolerate medical marijuana use by employees with a disability. On July 17, the state high court ruled in Barbuto v. Advantage Sales & Marketing, LLC, that an employee who was […]
              eShow 2012        
    Mais uma vez, Lisboa recebe o eShow. A terceira edição da maior Plataforma de Negócios para os sectores do e-commerce, marketing online, hosting&cloud e social media, irá realizar-se em Outubro, nos dias 9 e 10. Para quem não sabe, o eShow é um evento de negócios online, que ocorre anualmente em Lisboa, que é igualmente […]
              e-commarketing show 2011        
    O e-commarketing show vai regressar a Lisboa já este ano. O elevado sucesso registado na 1ª edição vão certamente fazer-me regressar para participar neste evento. O e-commarketing show, é uma exposição profissional de comércio electrónico e publicidade interactiva, que regressa ao Centro de Congressos de Lisboa, nos próximos dias 13 e 14 de Outubro, para […]
              Pa(ng)daringan, A Spatial Constant of Rice Culture in Kasepuhan Ciptagelar        
    Rice cultivation in Ciptagelar, one of Sundanese community not oriented to the production and marketing or more commonly known as the upstream-downstream mechanisms, planting-picking, and processing-selling. Far from it Kasepuhan Adat Banten Kidul society just does not sell their crops. Ciptagelar agricultural practice still ritualistic and sacred. Every time they held a farming process is […]
              Showbiz Sandbox 350: Hollywood Has Faith in Religious Marketing        

    Organized religion and the film industry have traditionally not played nicely with one another. Recently however, movie studios have been courting Christian filmgoers, in hopes of increasing audiences for certain titles. Brooks Barnes, a staff reporter for the New York Times, joins us to discuss one of Hollywood’s latest marketing trends. The Writers Guild and […]

    The post Showbiz Sandbox 350: Hollywood Has Faith in Religious Marketing appeared first on Showbiz Sandbox.

              Microsoft’s new 365 is an all-in-one software bundle — but there’s a catch        
    Microsoft on Monday introduced a new product that combines its best software products in to one. It's called Microsoft 365, but don't rush to get your wallets just yet. Microsoft 365 targets businesses, so you won’t find it in consumer electronics stores. The bundle includes Windows 10, Office 365, and Enterprise Mobility + Security, and will come in two versions including Microsoft 365 Enterprise and Microsoft 365 Business. Microsoft 365 Enterprises targets large organizations, and it has two options, including E3 and E5, that will be available for preorder on August 1st. If you own a small-to-medium size business, then Microsoft 365 Business is for you. The bundle supports up to 300 users and integrates Office 365 Business Premium — Office 365 Enterprise is paired with the Enterprise offers. Microsoft 365 Business debuts in public preview on August 2nd, and will launch worldwide this fall for $20 per user per month. Small-to-medium customers will also get three new apps in their Office 365 Business Premium pack, including Microsoft Listings (email marketing service), Microsoft Connections (publish information on top sites), and Microsoft Invoicing (professional invoices). Microsoft’s mileage tracking app MileIQ will also be included in this plan. Microsoft will talk about all these software products during its Inspire partner conference on Monday. Additionally, Microsoft will also launch a cloud product called Azure Stack at the event, with Microsoft CEO Satya Nadella taking the stage to present updates on Microsoft’s plans for the future.
              Cadient Group CEO Awarded Main Line Chamber of Commerce- CEO of the Year        

    Steve Wray, CEO of Cadient Group, a digital marketing services provider to the healthcare industry, has been named this year’s Main Line Chamber of Commerce CEO of the Year.

    (PRWeb July 01, 2014)

    Read the full story at

              Flyer Printing        
    You can print flyers with an online printer Similar to brochure printing and poster printing, flyer printing is one of the most successful marketing tools for presenting your brand and imagery to your potential clients. A flyer is quick, easy to pass out, convenient and contains the right level of paper space to present all […]
              Brand It!        
    With all that has been happening in our lives lately, you may wonder why I am posting on something seemingly so silly. But, I think Marc Ecko is quite a genius when it comes to business and when I saw that Barry Bonds, when referring to Ecko's plans after purchasing his 756th home run ball, stated, "He's stupid...He's an idiot" I couldn't resist giving Ecko a little time on my blog (at least for the 3-4 readers who still check it out).

    Marc Ecko is of course the very successful founder and president of Marc Ecko Enterprises. He started out as a t-shirt designer and turned his business into what is now hailed as the most succesful urban clothing line. What is most unique about Ecko is that his background is far from that of his current customer base. While his clothing tends to be worn by those most affiliated with the "Hip-Hop" culture, Marc grew up as a Jewish kid in a New Jersey town outside of Manhatten. His parents were real estate agents and his life was far more suburban than that of most of his customers. But, through hard work and uncanny "street smarts", Ecko went from nearly bankrupt to the No. 1 designer in his field.

    So what does all this have to do with Barry Bonds? Well, Ecko was the winner of the auction just recently held by Sotheby's for Bonds' record-breaking, 756th home run baseball. And he has decided to let the fans vote on what should be done with the ball. He set up a website,, where fans can vote to either "Bestow It" to the Baseball Hall of Fame in Cooperstown, OH, "Brand It" with an asterick and then send it to Cooperstown, or "Banish It" by reportedly shooting it into outer space. And yesterday, The San Francisco Chronicle (which you may recognize as the newspaper whose reporters wrote the book on Barry Bonds' alleged steriod use - you can read my review of the book, Game of Shadows: Barry Bonds, BALCO, and the Steroids Scandal that Rocked Professional Sports, by clicking here), reported that when asked about Ecko's intentions Bonds replied, "He spent $750,000 on the ball and that's what he's doing with it? What he's doing is stupid."

    What I find most entertaining about this story is that Bonds just seems to not get it. He doesn't get it that people believe he cheated and should be punished, not celebrated for such an act. He doesn't understand marketing either. Heck, it's clear from his well-known brushes with the media that he doesn't understand the power of the media and the sway of the court of public opinion.

    Barry Bonds is wrong - Marc Ecko is a genius. He has just created friends in the baseball culture he never had before by doing this. And those who hate what he is doing? They can simply dismiss him as another crazed fashion designer. But the genius of this act shines brightest in the numbers. As of my visit, there were 3,611,765 votes cast. And how did I vote? See below.

              Drawing a line in the sand        
    Travis Todd's grandparents started a small crab factory in 1947 to produce some of the finest Blue Crab meet on the eastern shore. Nearly 70 years later, the business has evolved into Ocean Odyssey, a beloved destination restaurant run by third generation family members. Travis Todd grew up around the family business and has been a part of it for most of his life. When I interviewed Travis for our upcoming book, we had this exchange about changes to the business over the years...

    As your business has evolved, what are some of the values that have not changed?  

    "First and foremost, the thing that hasn’t changed is just a feeling of belonging, to a certain extent, and family dedication.  When I say family, I’m talking about extended family as well.  I think Dorchester County is truly an area where, when you hear people say it takes a village to raise a person, you know that’s very much alive here.  One of the things that attracted me into it is just that really strong sense of community and really strong family pride in what we do and what we enjoyed for several years throughout the history of it, and fought for, for several years of our history too.  Once you sink your teeth into something you don’t really want to walk away from it, even if the punches are coming pretty hard.  

    Number two, and this has always been consistent, is our dedication to using 100% domestic blue crab.  I made my decision to really jump both feet first into this thing at a time where imported crab meat was hammering away at the market share of domestic crab meat, whether it was Maryland crabmeat, Virginia crabmeat, Carolina crabmeat, Louisiana, what have you.  There was a big push in a lot of restaurants to purchase crabmeat sourced from Venezuela, Indonesia and elsewhere overseas.  It was fine.  There’s nothing wrong with that product.  But the problem for us was the marketing — people were coming to Maryland and sitting in these waterside restaurants and eating these “Maryland style” crab cakes.  That was always the key word – “style.”  As long as you had that on your menu, you could use whatever you wanted.  These guys were buying this crab meat from international providers at significantly less cost.   I get it — sometimes in the restaurant business you run on tight margins.  You have to do those things with various products.  But, for us, we were so connected to Maryland seafood and Maryland crabmeat and having a background in manufacturing before being in the restaurant business that it really created a gigantic amount of respect for the product."

    Did you ever consider using imported crabmeat?  

    "That’s one of the things where we definitely draw a line on the sand.  There’s a lot in this world that requires flexibility and openness, but that’s one thing where we would sooner take crab cakes off the menu.  It’s too much a core of what we are, what we came from, and what the history of our family business is.  That really comes from Pops.  He was there for a couple years when that crab meat was really infiltrating the market.  The guys would come by and bring us samples.  They wouldn’t last too long in here before he would politely ask them to walk back out the same door they came in.  He didn’t even want a can of that product to be seen in this place.  I think that we’ve certainly drawn the line there and have never wavered from that.  In all our minds we’re pretty proud about that."

    I admire that approach so much. If you do too, you can listen to the entire interview here on our iTunes podcast, or read it when the book releases in March. 


              ä¸å®šæœŸML&NLPå ±#2        




    • [1612.03242] StackGAN: Text to Photo-realistic Image Synthesis with Stacked Generative Adversarial Networks
      • テキスト(キャプション)からの画像生成系のタスクでGAN(Generative Adversarial Networks)がよく使われているが、GANを多段にする(最初は荒い画像を作って、積んだやつで精密にする)ことでかなり精密な生成ができるようになったという論文。GANをあまり追っていないけれど、出てきている画像がぼやっとしていないのでかなりびびる
    • 統計的自然言語処理と情報理論
      • 統数研の持橋さんが情報理論研究会での招待講演で話された発表資料
      • 中野さんと一緒にやっておられる典型度の定量化の話は知らなかったので面白かった(論文)



    • Googleの自動運転車ユニット、Waymoとして独立―クライスラーと提携して事業展開も | TechCrunch Japan
      • 自動運転車の開発を断念という話が一瞬出ていたけど、飛ばし記事だった様子
    • 言葉に表れない相手の本音が分かる! 会話中の満足感を定量化するAI(人工知能)技術 : FUJITSU JOURNAL(富士通ジャーナル)
      • アクセントやイントネーションによってコールセンターでの会話の満足度を機械学習を使って特定
    • How we learn how you learn | Making Duolingo Blog
      • 語学学習アプリを作っているduolingo社が機械学習を使ってどのようにユーザーが学習すべき単語を出しているかという話(論文)
      • 単純に精度が上がったという話だけでなく、サービスにどのような影響があったか(学習が効率的になってユーザーがonline fome等を使ってくれるようになったなど)も書かれているので参考になる
      • 社内で元になった論文をすごく簡単に紹介したときの資料があったので貼っておきます

    Duolingo.pptx from syou6162



    • NIPS 2016参加報告 - Qiita
      • NIPS2016で発表された論文の中でgithub等で実装が公開されているもの一覧。すでに20個以上ある様子
      • 実装やデータセットが公開されるとレビューに加点があったり、ということで公開される流れができつつある。再現性の観点からも望ましい



    • GitHub - yahoojapan/YJCaptions
      • Yahooが画像の日本語のキャプションデータを公開(約12万件)。元になっている画像データはMS COCOはマイクロソフトが出しているもの
    • FMA: A Dataset For Music Analysis

    • これもMS COCOに対してアノテーションしているデータセットの1つだった

              Email Marketing and Opt In List Building        
    Since the advent of the information technology, the Internet had been a valuable commodity to most people. Here, they find ways on how to earn more money even without having to spend more capital on building a business.

    Nowadays, many business people are realizing the importance of email marketing. Through emails, an online business can market their product directly through their customers.

    Generally, the main purpose of email marketing is to reach their target audience as quickly and as direct as possible. They need to reach their target market so as to promote their products and services that would benefit their customers.

    However, some businesses use email marketing in order to maintain their contact and relationship with their customers.

    The reason why email marketing has grown in such unprecedented rate is based on the fact that people in the virtual community are always hungry for information. They subscribe to information that they are interested in.

    On the other hand, not all people are willing to subscribe to such information. They may be interested on your products once but may no longer be interested to buy again. Moreover, when you continue to send those emails that do not have their permissions, you can be accused of spamming.

    Today, spamming is a serious offense especially in the world of information technology. Because the Internet is such a wild place, most authorities regard the privacy of each person as valuable and they continue to uphold this thinking even on the Internet.

    With this, the creation of opt in list had gained tremendous acceptance. Because of its viability and feasibility to most online businesses, a lot of people have realized how important opt in lists are in email marketing.

    Basically, opt in list refers to the list of email addresses of people who have agreed to subscribe to your mailing list. In this way, you can freely send emails that entail promotions, brochures, new product announcements, and every aspect of your marketing campaign.

    When you build an opt in list, you do not only increase the probability of being successful in email marketing but also boost your sales and profits as well. This is because building an opt in list will give you the chance to stay in contact with your customers by getting their email address.

    In this manner, you can continue to promote your products and services in which they are interested in because they have opted to subscribe in your mailing list. Hence, whatever it is that you feed them, chances are, they will most likely respond positively.

    In reality, building an opt in list is actually letting the people realize the charisma and magic of email marketing. In this way, spams will be avoided, if not eliminated, and will not ruin the positive image of email marketing.

    With spamming, email marketing becomes a disgraceful activity in the Internet. But with opt in list, online businesses can continue to boost their businesses through email marketing without having to worry about being accused of spamming.

    In building opt in list, there are two types to be considered. The first one is the single opt-in and the other one is the double opt-in or the confirmed opt-in.

    In building single opt-in list, online businesses would simply use a “sign-up tag” in their web sites so that every time a person visits their website, he or she can opt to subscribe in the business’ email list.

    On the other hand, a confirmed opt-in list or double opt-in entails a confirmation message after the customer had subscribed to the particular web site’s email list.

    Usually, the confirmation takes place by replying on a system-generated message that asks for a confirmation of the subscription or by clicking on a link that entails the confirmation of the customer.

    Whatever type of opt in list you would prefer, each has its own pros and cons when it comes to email marketing. But nevertheless, both are designed to give your online business the best solution possible in order to generate emails and permissions without having to get into trouble.

    Indeed, email marketing is such a profitable business in the Internet. But it would not be complete and will never succeed without the help of the opt-in lists. These two must always go hand-in-hand in order to be successful in the virtual world of Internet marketing.
              RE: Hate'em or love'em...        
    The indistry will do just fine without Apple. They are not unique, they don't drive technology, they don't really do anything other than marketing and design. The real people who make the computer industry work are Intel, AMD, Ati, Nvidia et al...
              RE[2]: Hate'em or love'em...        
    I didn't say that apple drives anything. apple is the kind of agent that sits on the sidelines merrily doing it's own thing...forcing everybody else to keep one eye on them, thereby keeping the industry in 'check'. To say that apple does nothing other than marketing and design (some will say those two are the hardest parts of business, btw), is ignorant. OSX, as one example, is a great take on how to build a marvelous operating system *experience*. And that's what apple does best...create experiences. And that's one of the hardest things to do. Take your blinders off...don't hate the apple.
              Single Cup Coffee Maker - Features And Advantages        
    There are so numerous various K-Cup varieties to choose from. That's why there are now K-Cup variety packs which can meet all you needs in 1 easy little package deal. This is the simplest way to get the most from your Keurig coffee and drink maker.

    Having your personal roaster tends to make a great espresso-maker out of you. With a initial-price roaster, you get uniform roasted bean colour, whether you choose mild or dark. It becomes simple and takes only 20 minutes to roast a batch of your preferred beans. This intelligent expense will reduce the price of your cost on store-bought roasted coffee beans.

    coffee maker carafe replacement black and decker enhance your encounter. This describes why you dote on expensive retailers. You can't have enough of their coffee. Gourmet espresso? The magic formula is using your unique espresso bean roaster.

    The filter stored the grounds from mixing in with the actual coffee, and a new way to complete a daily task was born. While the Braun coffee maker stand was the first one on the market for commercial use, it wasn't the first one to hit the kitchen counter of the average American citizen.

    Secondly, another great benefit is that coffee shops for sale are usually already kittled out with the right stuff to get your own business going. People say Bosch has absolutely nothing to do with coffee machine but that is not completely accurate. This can save you a lot of money as there probably already are a set of tables and chairs, a counter, a stock cupboard, shelves and more. There may also already be a till system or even a coffee machine! This could mean that the only thing you need to do to get the store ready is to paint it in your brand colours, inventory it with espresso and open the entrance door!

    The kind of traffic website proprietors require is focused internet website visitors; this is that visitors that arrives to your website simply because they're prepared to buy a item. Not simply because they had been re-directed to your website by a pop-up window or other marketing method.

    I believe that experts always leave a path of breadcrumbs. You are only a expert if they adhere to you up the hillside. If no one can discover you, you are simply a wandering hillbilly. The simplest crumb is a business card. It is a means of discovering you. As soon as you've linked, make certain you remain in their minds with contact details and, ideally, a reason for them to want coffee pod maker to get in touch with you.
              How to Monetize Flash Games Efficiently        
    It seems like you see a title like this at every conference and on every website. And they all indirectly state the same thing. Go ahead and take a guess.

    Give up?

    Quantity, not quality.

    Yup, that’s the key. You will make a lot more money if you focus on pumping out small generic games than large original games. Which is preferable: $2000 for a 2 week project or $6000 for a 3 month project? The choice is fairly obvious here. Unfortunately, the more preferable choice usually requires “selling out” or sacrificing artistic integrity, which a lot of artists value over financial reward, especially when the financial reward generally isn’t much more than an average salary.

    There’s a few people who manage to make decent money without selling out, or while still making quality flash games (Dino Run, Auditorium, and Brad Borne) but those are few and far between.

    In march I attended the first Flash Gaming Summit before GDC. It was nice meeting people I’ve known online for a while, and seeing adobe show off my game to promote a flash player 10 feature, but other than that literally every single talk was about the business aspect of flash- how to make money and how to attract players. Nothing about how to make good games, just how to make profitable games. There’s actually surprisingly little overlap between the two. Nobody even bothered to mention the games themselves at the talks, it was ALL how to market it.

    Now I don’t mind learning a bit about how to market a game, but you know there’s something wrong when the marketing completely obscures the product being marketed.

    I have not made much money at all from my work. I’ve made flash games for 5 years, and barely earned the equivalent of half a year’s average salary. I didn’t need much money though, I was in high school.

    Anyway, I’m sick of seeing talks and articles about monetizing flash games like there’s some sort of secret hidden money button. There is no secret, all of those articles and talks say the exact same thing but worded differently.

    Nobody ever seems to discuss how to make a good flash game, it’s all about what tradeoffs you can make to make more money. Sure I can make one simple dart throwing balloon popping game and release it 50 times with a different number next to the title and make 50x more money than had I left it at one, but do I want to? I can clutter up a game with video mochiads at the beginning and between levels (and during timed gameplay while the timer keeps going). I can offer DLC where you buy the upgrades to the zombie shooter with real money and alienate all but a few players, but profit tremendously from those few players. I can even do all of the above.

    But, I don’t want to. I use flash as a medium for getting my ideas out there, experimenting, and testing out new concepts using relatively quick development cycles. I know there’s other people like me, a lot of other people like me, yet none of the presentations at the FGS, GDC, or anywhere else reflect that.
              Inilah Mobil Asli Buatan Indonesia        
    Setelah beberapa kali tertunda, PT Inka menegaskan pihaknya siap mengadakan grand launching mobil nasional GEA. Target waktu pun mereka tetapkan yakni bulan Desember atau awal tahun 2011 mendatang dengan banderol harga hanya Rp 40 jutaan saja.
    Hal itu diungkapkan oleh Iwan Ridwan yang merupakan marketing PT INKA di Indo Defence Expo 2010 yang saat ini sedang berlangsung di JI Expo, Kemayoran Jakarta.
    “GEA yang akan kita grand launching di Jakarta ini sama dengan GEA versi polisi. Bentuknya sudah kita sempurnakan,” jelasnya.
    Mobil model citycar ini memiliki wheelbase 1.965 mm dan tampak lebih lebih manis dibanding model sebelumnya.
    Dari depan, bumper GEA tampak lebih sporty dengan lubang udara yang cukup besar. Sportivitas ini makin bertambah kental berkat aplikasi fog lamp dan head lamp yang berdesain modern. Mesin mengusung 650 cc masih seperti GEA yang lama namun dengan sistem injeksi EFI dan penggerak roda depan.
    Lari ke belakang tampak buritan yang sederhana namun elegan dengan tambahan tulisan Polmas (Polisi Masyarakat) di belakangnya. Tulisan itu mempertegas bahwa ini adalah mobil kepolisian. Terlebih di bagian tengah mobil tertulis tulisan Patroli dengan logo Samapta yang lumayan besar.
    Dan bila kita masuk ke dalam mobil yang memiliki dimensi 3.320×1.490×1.640 mm (PxLxT) ini nuansa mewah tersembur berkat pilihan warna beige di kabin mobil meski atribut di bagian dalam seperti roda kemudi, panel indikator atau AC control masih tampak jadul.
    “Untuk pertama kita akan fokus ke pembeli kelompok seperti instansi dan koperasi,” ujarnya.
    Hal itu menurut Iwan dilakukan untuk mempermudah layanan after sales karena untuk membangun dealer dan bengkel resmi dalam waktu dekat ini mereka mengaku belum siap.
    “Kalau berkelompok seperti itu kan kita jadi lebih mudah melayani perawatan dan penyediaan spare part karena unitnya berkumpul disatu tempat,” pungkasnya. ( ddn / ddn ) 

    Sumber :

              This Saudi Arabian Social Media App is Trending in Dallas        
    Scroll through your Instagram stories or your Snaps and you might see a simple looking screenshot of anonymous messages sent to one of your friends. The app is known as Sarahah, which means "honesty" or "frankness" in Arabic, and it's a top trending app in Saudi Arabia and right here in Dallas, TX. The app [...]
              Comment on The product-market fit by Kevin Chan        
    Thank you so much for sharing and your very kind words of encouragement! Doing our best to do the best of both worlds - to both get the marketing and engineering done the very best way we can! Will do our best and will be extremely happy to share any good news with you!
              [urls/news] The Global Grid: China's HPC Opportunity        
    Thursday, November 11, 2004
    Dateline: China
    For this posting, I'm using an annotated urls format.  Let's begin.
    The Global Grid
    Grid computing.  HPC (high-performance computing).  Lots of trade press coverage.  Lots of academic papers.  Generally, this is a GREAT convergence.  Didn't hold with AI (artificial intelligence), but the coverage of grid computing is much more pervasive.  Also, it's an area where I believe that systems integrators (SIs) in China can play with the globals.  It's new enough that there are no clear leaders.  Okay, maybe IBM is a clear leader, but it's certainly not an established market.
    It's also a market where Chinese SIs can leverage work done for domestic applications for Western clients.  This is NOT true in areas such as banking applications; the apps used in China are very different from the apps used in the States.  Fundamentally different systems.  But a lot of grid work is more about infrastructure and custom development.  There's also a lot of open source in the grid sphere.
    I've selected some of the best papers and sites for review.  This is certainly not meant to be comprehensive, but simply follow the links for more info.
    One last note:  Clicking on any of the following links will likely lead you to an abstract and possibly to some personal commentary not included in this posting.  You may also find related links found by other Furl users.
    The "Bible" of the grid world.  The home page will lead to many other relevant papers and reports.  See also The Anatomy of the Grid (PDF).
    Hottest journal issue in town!!  Papers may be downloaded for free.  See also Grid computing: Conceptual flyover for developers.
    One of the better conferences; covers applications and provides links to several excellent papers and presentations.
    Well, the link has been replaced.  Try to get a hold of this paper.  It WAS available for free.  SOA meets the grid.  The lead author, Liang-Jie Zhang, is a researcher at IBM T.J.Watson Research Center and chair of the IEEE Computer Society Technical Steering Committee (technical community) for Services Computing. Contact him at .  Ask for his related papers, too.
    Several excellent papers; recent conference.  Middleware:  Yes, middleware is the key to SI opportunities.
    Conference held earlier this month!!  See who is doing what in China.
    Want a competitive edge in the grid space?  This is it!!
    NOTE:  A search for "grid computing" in my Furl archive yields 164 hits (and most are publicly searchable).  See .
    Other News
    Outsourcing & Offshoring:
    I don't agree with this, but it's worth reading, especially considering the source.  I agree that China shouldn't try to be a clone of India, but the arguments in support of the domestic market don't consider margins.
    I'll be writing a column for the AlwaysOn Network about the disconnect between China's foreign policy initiatives and the realities of the IT sector.  Suffice it to say that SIs in China should NOT chase after the EU.  Again, do NOT confuse foreign policy with corporate policy!!
    More of the same.  Read my comments about Romania by clicking the link ...
    Google is coming to China, too.  Think MS Research in Beijing.
    Another great move by IBM; they're clearly leading the pack.
    This article is a bit confusing.  I suspect that TCS is simply copying the IGS China strategy.  But it's worth noting that they're moving beyond servicing their American clients with a presence in China.
    Yes, yes and yes.  Expect a lot more of this.  I wouldn't be surprised to see China's SIs forced to move a bit lower on the U.S. SI food chain for partnerships.  Move up the chain by thinking verticals!!
    No need to click; it's all about security.
    No, not really a new model; more about a new certification!!  Just what the world needs ...
    Enterprise Software:
    The title says it all.
    Maybe the "P" in "LAMP" should stand for "Plone"?
    A strategy for USERS, i.e., SIs in China.
    Marketing & Management:
    Product Management 101, courtesy of the Harvard Business School.
    Spread this throughout your organization ... and then ramp up with some paid tools.
    SCM (supply chain management) meets marketing, but with a general management and strategy slant.
    G2 planning strategies.  A wee bit mathematical, but still fairly easy to follow.
    Expect the next original posting in two or three weeks; my next column for the AlwaysOn Network will be sent to this list.  Off to HK/SZ/ZH/GZ next week.
    David Scott Lewis
    President & Principal Analyst
    IT E-Strategies, Inc.
    Menlo Park, CA & Qingdao, China
 (current blog postings optimized for MSIE6.x) (access to blog content archives in China) (current blog postings for viewing in other browsers and for access to blog content archives in the US & ROW) (AvantGo channel)
    To automatically subscribe click on .

              [news] Grudge Match: China vs. Europe + "It's Malaysia Time ..."        
    Tuesday, September 7, 2004
    Dateline: China
    This week marks the debut of my bi-weekly (or so) column for the AlwaysOn Network, Silicon Valley's premier online social networking venue (and unofficially linked to Silicon Valley's premier in person social networking venue, the Churchill Club; I'm a member of both).  I will be sharing "Letter from China" columnist duties with Paul Waide, the head of Pacific Epoch, a Shanghai-based boutique consultancy that advises hedge funds on alternative investments in China.  My first column is on Shanghai and a couple/few forthcoming columns will examine cultural differences between Chinese Nationals, Chinese-Americans and Anglo-Americans, especially within the context of IT and IT marketing.  I will post my AlwaysOn "Letter from China" columns to this blog/e-newsletter, although please be advised that my intended audience are readers based in Silicon Valley.
    Grudge Match: China vs. Europe
    Staying on topic, I'd like to make a comment about a recent "Grudge Match" on the AlwaysOn Network.  See the item marked "Grudge Match" for 08.05.04 (5 August 2004) at .
    In the referenced "Grudge Match," China was pitted against Europe.  China received 45% of the votes in contrast to Europe's 55%.  Frankly, I'm surprised that China did so well.  I've found that the AO "Grudge Match" results tend to indicate sentiment more so than reality.  For example, a recent match pitted SpaceShipOne against NASA and SSO absolutely clobbered NASA (besides, perhaps most of the votes for NASA came from either Ames or the Blue Cube).  Of course, SSO is a high school science experiment compared to what NASA is doing, but I believe the results accurately reflect sentiment. 
    But what is amazing (to me, at least) is that China was pitted against Europe in the first place!  Let's face it, this is a rather goofy "grudge match."  For Europe to include First World nations such as Germany, France, the U.K., Ireland, Italy, Switzerland, the Netherlands, Belgium, Sweden, Finland, Norway, Denmark (yes, some countries are intentionally left out) -- and to compare the collective whole of First World Europe (a.k.a. "Western Europe") to China is absurd.  If this was First World Europe vs. China circa 2020, okay.  But TODAY?  Yet, the sentiment indicator showed a strong vote in favor of China.  Europe "won," but barely.
    I propose the following "grudge match":  China vs. "Eastern Europe" (i.e., the former Soviet Bloc).  Look, if China can do so well against Europe as a whole (including First World Europe), I'm sure China would absolutely kick Second World Europe's butt!!  And a China "grudge match" against Eastern Europe more accurately reflects current "history."
    But even this is a bit misleading.  The real "grudge match" is this:  China + India vs. Second World Europe.  And given this choice, only someone stranded on Mars for the past decade might choose Second World Europe.  Yet, this is the real so-called "grudge match."  First World Europe is in descent, to be sure, but it's descending from a high altitude.  It will take at least a decade or two for China (and/or India) to truly match First World Europe.  But China ALREADY is superior to Second World Europe.  And don't rant about NATO and EU memberships; this is simply window dressing.  Then combine China with India versus Second World Europe, playing into my "Golden Triangle" theme, i.e., it's all about the U.S., India and China.  This is where the action is, ESPECIALLY in IT.
    "It's Malaysia Time ..."
    I must be getting punchy since I'm borrowing a theme from a beer commercial, but it seems that Malaysia is experiencing its 15 minutes of fame.  The Philippines has recently been "hot," and several articles of late have been touting Malaysia (see, for example, an article which appeared in Space Daily).  Frankly, I'm getting tired of all this nonsense.  Look, when it comes to ITO (IT outsourcing) in East Asia, there are just two choices, i.e., India and China.  And, it's not really a competition; both have their strengths and weaknesses.  A few crumbs to Singers (Singapore), maybe even a few crumbs to the Kiwis (New Zealand).  The Philippines deserves notice, albeit passing notice, and Malaysia might be okay for some BPO.  But ITO?  Come on, give me a break!!  See my Furl archive for more links.
    The only thing I recently found interesting regarding Malaysia was an article on Satyam's IT boot camp in Malaysia.  This isn't really unique, after all, IBM has been doing this sort of thing for decades.  So does HP.  Kind of like training plus a bit of brainwashing, but the brainwashing is acceptable since it includes political survival skills -- and said skills are essential, especially in F500 corporations.  But I like the idea of SI (systems integrator)-based training:  This way SIs can focus on "real" versus theoretically perceived needs.
    IT Tidbits
    Which certifications have the best ROI (return on investment)?  Playing off the idea of SI-based training, which are the most important certifications?  Well, Cisco leads with three out of the top five, although Microsoft picks up a couple of "wins" when looking at fastest-growing ROI, with RedHat and Oracle getting one win each.  SIs in China may also want to benchmark how much U.S. employees are paid given a certain certification, e.g., Microsoft DBAs receive an annual average salary of US$80,600.  Think about how much SIs in China pay for a certified Microsoft DBA.  For example, what do they get paid in Jinan -- or even in Dalian?  Compare this to US$80,600.  Spot any opportunities?  See and .
    ITO in the news.  Two particularly noteworthy items.  First, ITO got Slashdotted.  The Slashdot links are worth a review.  Probably some good insight into what American software engineers are thinking and feeling.  The second is a review of Lou Dobbs' new book on ITO and BPO.  Mr. Dobbs is a well-respected host on CNN; his views shouldn't be taken lightly.  A couple of excerpts from the review:
    "GE, as Dobbs makes clear in abundant detail, is only one of many companies outsourcing high-tech and professional jobs to India and other parts of the world where wage expectations are lower.  Among the others spotlighted by Dobbs for outsourcing jobs to India, the Philippines, Romania, Ireland, Poland and other countries are IBM, SAS Institute, Intel, Microsoft, Perot Systems, Apple, Computer Associates, Dell, Hewlett-Packard, Oracle and Sun Microsystems."  My comment:  Romania is the Changsha of Third World Europe, i.e., their programmers are about as cheap as programmers come.
    "'India can provide our software; China can provide our toys; Sri Lanka can make our clothes; Japan make our cars.  But at some point we have to ask, what will we export?  At what will Americans work?  And for what kind of wages?  No one I've asked in government, business or academia has been able to answer those questions,' Dobbs writes."  See the review in the Tallahassee Democrat or my Furl link .
    So-called infrastructure vendors beat out app vendors in terms of their ability to meet expected ROI and TCO (total cost of ownership) levels.  I don't really like the way infrastructure and application vendors are defined in this article and related survey, but top honors go to IBM and Microsoft.  There's a lot being written between the lines, but in general this plays into my "build-to-a-stack" strategy, albeit Oracle is left behind.  See .
    Speaking of Microsoft ...  A good, quick review of the various IBUs (independent business units) at Microsoft.  (See .)  For a take on MBS, see .
    New marketing technologies.  Interesting article from the premier issue of CMO (Chief Marketing Officer).  There are two ways to view this:  1) which marketing technologies can be used by SIs in China for their own marketing endeavors, and 2) which marketing technologies will likely be adopted by retailers, e-commerce sites, financial institutions and numerous other sectors -- and which in house skills does an SI in China need to implement these new technologies (all of which are IT-related)?  See .
    Looking for partners in the utility computing space?  For a start, try the top 25 vendors.  (See .)  Yankee gives a quick look at utility computing ROI (see ).  HP chimes in with their take, too (see ; it's a PDF).
    The battle of the SI globals.  Two related articles both based on the same Forrester report.  (See and .)  Issues being considered include scalability (i.e., handling US$100+ million accounts), the need for broad offerings (e.g., strategy consulting) and expanding geographical presence (hey, where is EDS in China?).   "(T)he (Forrester) study finds that Infosys and Wipro have melded together a mix of CMMI, P-CMM, Six Sigma and ISO 9000 to create a culture focused on consistent and repeatable processes and value-added tools."  For China's SIs, mostly food for thought -- and a bit of dreaming.
    ... and how to battle the globals.  The article was a bit silly, after all, G2000 firms joining forces to battle Accenture or Infosys doesn't really fit the notion of smaller firms joining forces.  But I believe that they're on the right track and that a myriad of partnerships will be formed to most effectively capture new business and battle the globals.  However, ISVs (independent software vendors) have to walk a very fine line.  SIs need to carefully consider ISV responses and existing alliances.  See .
    "Infosys to set up second outsourcing facility in China."  The article states that Infosys is running out of space in their Pudong facility and that they're scouting for additional digs.  Come on, guys, running out of space?  There's not enough space in the Shanghai Pudong Software Park?  I don't think so ...  The reality is that Infosys needs to find lower cost developers.  As my column on Shanghai for AO's "Letter from China" notes, developers in Shanghai are a bit pricey compared to other places in China.  Infosys China is primarily servicing their global customers in China and looking for high-end integration within the domestic market.  However, this is a tough nut to crack and Infosys will need another development center to lower their overall costs -- and this is why they are looking for additional space IN ANOTHER CITY.  The idea that they're running out of space in the SPSP is ridiculous.  (I've been to their Shanghai digs ...)  See .
    Zensar gets broader press coverage.  Kind of like watching a meme, a couple of non-Indian IT trades have picked up the Zensar/Broadengate announcement.  See and .
    "Rethinking the business case for Java."  A good article.  Hmmm ... maybe not much of a case, eh?    Hey, I'm still a believer.  See .  Of course, Java programming ain't what it used to be ...
    "The selling of SOA."  Two-part series in Line56.  SUPERB!!  (I prefer the singular to the plural, i.e., "architecture" versus "architectures"; personal preference.)  Reviews various viewpoints on SOA.  See and .
    Urls update.  Expect to see lots and lots of stuff on software engineering and development.  Great stuff, too!!  Later this week.
    David Scott Lewis
    President & Principal Analyst
    IT E-Strategies, Inc.
    Menlo Park, CA & Qingdao, China
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              [news] "2004 State of Application Development"        
    Friday, August 13, 2004
    Dateline: China
    Special issues of journals and magazines are often quite good -- if you're into the subject matter.  But the current issue of VARBusiness is absolutely SUPERB!!  EVERY SYSTEMS INTEGRATOR SHOULD READ IT ASAP -- STOP WHAT YOU'RE DOING AND READ THIS ISSUE!!  (Or, at the very least, read the excerpts which follow.)  See .  They even have the survey results to 36 questions ranging from change in project scope to preferred verticals.  In this posting, I'm going to comment on excerpts from this issue.  My comments are in blue.  Bolded excerpted items are MY emphasis.
    The lead article and cover story is titled, "The App-Dev Revolution."  "Of the solution providers we surveyed, 72 percent say they currently develop custom applications or tailor packaged software for their customers. Nearly half (45 percent) of their 2003 revenues came from these app-dev projects, and nearly two-thirds of them expect the app-dev portion of total revenue to increase during the next 12 months."  I view this as good news for China's SIs; from what I've observed, many SIs in China would be a good fit for SIs in the U.S. looking for partners to help lower their development costs.  "By necessity, today's solution providers are becoming nimbler in the software work they do, designing and developing targeted projects like those that solve regulatory compliance demands, such as HIPAA, or crafting wireless applications that let doctors and nurses stay connected while they roam hospital halls."  Have a niche; don't try to be everything to everyone.  "Nine in 10 of survey respondents said their average app-dev projects are completed in less than a year now, with the smallest companies (those with less than $1 million in revenue) finishing up in the quickest time, three months, on average."  Need for speed.  "The need to get the job done faster for quick ROI might explain the growing popularity of Microsoft's .Net framework and tools.  In our survey, 53 percent of VARs said they had developed a .Net application in the past 12 months, and 66 percent of them expect to do so in the coming 12 months."  My Microsoft build-to-their-stack strategy.  "Some of the hottest project areas they report this year include application integration, which 69 percent of VARs with between $10 million or more in revenue pinned as their busiest area.  Other top development projects center around e-commerce applications, CRM, business-intelligence solutions, enterprisewide portals and ERP, ..."  How many times have I said this?    "At the same time, VARs in significant numbers are tapping open-source tools and exploiting Web services and XML to help cut down on expensive software-integration work; in effect, acknowledging that application development needs to be more cost-conscious and, thus, take advantage of open standards and reusable components.  Our survey found that 32 percent of VARs had developed applications on Linux in the past six months, while 46 percent of them said they plan to do so in the next six months.  The other open-source technologies they are using today run the gamut from databases and development tools to application servers."  I guess there's really an open source strategy.  I come down hard on open source for one simple reason:  I believe that SIs in China could get more sub-contracting business from a build-to-a-stack strategy.  And building to the open source stack isn't building to a stack at all!!  "As a business, it has many points of entry and areas of specialization.  Our survey participants first arrived in the world of app dev in a variety of ways, from bidding on app-dev projects (45 percent) to partnering with more experienced developers and VARs (28 percent) to hiring more development personnel (31 percent)."  For SIs in China, simply responding to end-user RFQs is kind of silly.  Better to partner on a sub-contracting basis.  "According to our State of Application Development survey, health care (36 percent), retail (31 percent) and manufacturing (30 percent) ranked as the most popular vertical industries for which respondents are building custom applications.  Broken down further, among VARs with less than $1 million in total sales, retail scored highest, while health care topped the list of midrange to large solution providers."  Because of regulatory issues, I'm not so keen on health care.  I'd go with manufacturing followed by retail.  My $ .02.  "When it comes to partnering with the major platform vendors, Microsoft comes out the hands-on winner among ISVs and other development shops.  A whopping 76 percent of developers in our survey favored the Microsoft camp.  Their level of devotion was evenly divided among small, midsize and large VARs who partner with Microsoft to develop and deliver their application solutions.  By contrast, the next closest vendor is IBM, with whom one in four VARs said they partner.  Perhaps unsurprisingly, the IBM percentages were higher among the large VAR category (those with sales of $10 million or more), with 42 percent of their partners coming from that corporate demographic.  Only 16 percent of smaller VARs partner with IBM, according to the survey.  The same goes for Oracle: One-quarter of survey respondents reported partnering with the Redwood Shores, Calif.-based company, with 47 percent of them falling in the large VAR category.  On the deployment side, half of the developers surveyed picked Windows Server 2003/.Net as the primary platform to deliver their applications, while IBM's WebSphere application server was the choice for 7 percent of respondents.  BEA's WebLogic grabbed 4 percent, and Oracle's 9i application server 3 percent of those VARs who said they use these app servers as their primary deployment vehicle."  Microsoft, Microsoft, Microsoft.  Need I say more?  See .
    The next article is on open source.  "Want a world-class database with all the bells and whistles for a fraction of what IBM or Oracle want?  There's MySQL.  How about a compelling alternative to WebSphere or WebLogic?  Think JBoss.  These are, obviously, the best-known examples of the second generation of open-source software companies following in the footsteps of Apache, Linux and other software initiatives, but there are far more alternatives than these.  Consider Zope, a content-management system downloaded tens of thousands of times per month free of charge, according to Zope CEO Rob Page.  Some believe Zope and applications built with Zope are better than the commercial alternative they threaten to put out of business, Documentum.  Zope is also often used to help build additional open-source applications.  One such example is Plone, an open-source information-management system.  What began as a fledgling movement at the end of the past decade and later became known as building around the "LAMP stack" (LAMP is an acronym that stands for Linux, Apache, MySQL and PHP or Perl) has exploded to virtually all categories of software.  That includes security, where SpamAssassin is battling spam and Symantec, too.  Popular?  Well, it has now become an Apache Software Foundation official project.  The use of open source is so widespread that the percentage of solution providers who say they partner with MySQL nearly equals the percentage who say they partner with Oracle"23 percent to 25 percent, respectively.There are plenty of choices for those SIs willing to play the open source game.  See .
    "It's all about integration" follows.  "There are many reasons for the surge in application-development projects (the recent slowdown in software spending notwithstanding).  For one, many projects that were put on hold when the downturn hit a few years ago are now back in play.  That includes enterprise-portal projects, supply-chain automation efforts, various e-commerce endeavors and the integration of disparate business systems."  Choose carefully, however.  Balance this data with other data.  Right now, I see a lot more play with portals and EAI.  "Indeed, the need for quality and timely information is a key driver of investments in application-integration initiatives and the implementation of database and business-intelligence software and portals.  A healthy majority of solution providers say application integration is a key component of the IT solutions they are deploying for customers.  According to our application-development survey, 60 percent say their projects involved integrating disparate applications and systems during the past 12 months."  "Some customers are moving beyond enterprise-application integration to more standards-based services-oriented architectures (SOAs).  SOAs are a key building block that CIOs are looking to build across their enterprises."  Anyone who regularly reads any one of my three IT-related blogs knows that I'm gung-ho on SOAs.  "Even if your customers are not looking for an SOA, integrating different systems is clearly the order of the day.  To wit, even those partners that say enterprise portals or e-business applications account for the bulk of their business note that the integration component is key."  Yes, integration, integration, integration.  I'll be saying this next year, too.  And the year after ...  "Another way to stay on top of the competition is to participate in beta programs."  Absolutely true -- and a good strategy, too.  See .
    The next article is on utility computing versus packaged softwareAgain, if you read what I write, you know that I'm also gung-ho on utility computing.  "According to VARBusiness' survey of application developers, more than 66 percent of the applications created currently reside with the customer, while 22 percent of applications deployed are hosted by the VAR.  And a little more than 12 percent of applications developed are being hosted by a third party.   Where services have made their biggest inroads as an alternative to software is in applications that help companies manage their customer and sales information.The article goes on to state that apps that are not mission-critical have the best chance in the utility computing space.  Time will tell.  Take note, however, that these are often the apps that will most likely be outsourced to partners in China.  "Simply creating services from scratch and then shopping them around isn't the only way to break into this area.  NewView Consulting is expanding its services business by starting with the client and working backward.  The Porter, Ind.-based security consultant takes whatever technology clients have and develops services for them based on need."   And focus on services businesses and .NET, too.  "Most application developers agree that services revenue will continue to climb for the next year or two before they plateau, resulting in a 50-50 or 60-40 services-to-software mix for the typical developer.  The reason for this is that while applications such as CRM are ideally suited to services-based delivery, there are still plenty of other applications that companies would prefer to keep in-house and that are often dependent on the whims of a particular company."  Still, such a split shows a phenomenal rise in the importance of utility computing offerings.  See .
    Next up:  Microsoft wants you!!  (Replace the image of Uncle Sam with the image of Bill Gates!!)  Actually, the article isn't specifically about Microsoft.  "Microsoft is rounding up as many partners as it can and is bolstering them with support to increase software sales.  The attitude is: Here's our platform; go write and prosper.  IBM's strategy, meanwhile, is strikingly different.  While it, too, has created relationships with tens of thousands of ISVs over recent years,  IBM prefers to handpick a relatively select group, numbering approximately 1,000, and develop a hand-holding sales and marketing approach with them in a follow-through, go-to-market strategy."  Both are viable strategies, but NOT both at the same time!!  "To be sure, the results of VARBusiness' 2004 State of Application Development survey indicates that Microsoft's strategy makes it the No. 1 go-to platform vendor among the 472 application developers participating in the survey.  In fact, more than seven out of 10 (76 percent) said they were partnering with Microsoft to deliver custom applications for their clients.  That number is nearly three times the percentage of application developers (26 percent) who said they were working with IBM ..."  Percentages as follows:  Microsoft, 76%; IBM, 26%; Oracle, 25%; MySQL, 23%; Red Hat, 17%; Sun, 16%; Novell, 11%; BEA, 9%.  I said BOTH, NOT ALL.  Think Microsoft and IBM.  However, a Java strategy could be BOTH a Sun AND IBM strategy (and even a BEA strategy).  See .
    There was another article I liked called, "How to Team With A Vendor," although it's not part of the app-dev special section per se.  This posting is too long, so I'll either save it for later or now note that it has been urled.  See .  Also a kind of funny article on turning an Xbox into a Linux PC.  See .  See also .
    Quick note:  I'll be in SH and HZ most of next week, so I may not publish again until the week of the 23rd.
    David Scott Lewis
    President & Principal Analyst
    IT E-Strategies, Inc.
    Menlo Park, CA & Qingdao, China
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              [commentary] Seeing Beyond "Traditional" Market Research + A Golden Opportunity for China's ISVs        
    Sunday, August 8, 2004
    Dateline: China
    More general commentary than news commentary per se; let's dig in ...
    Seeing Beyond "Traditional" Market Research
    We're all familiar ad nauseum with market forecasts by firms such as Gartner, Forrester, IDC and even i-bankers (albeit i-bankers tend to have a shorter time horizon).  I've always been a bit suspect of IT market forecasts and was delighted that the META Group (where I was VP, Electronic Business Strategies) focused on qualitative and consultative approaches to serving our end-user and vendor clients.  We were more like a SWAT team version of McKinsey:  Get in, get it done, get out, move on.  The Kensington Group, an IT advisory services industry watchdog firm, has found that most forecasts are simply dead wrong.  Frankly, it's hard to blame the IT advisory services:  Forecasting is tough stuff!!  Some of the firms claim that they are not producing forecasts, but are producing projections.  Call it what you will:  It's a forecast -- and it's usually wrong.  (In defense of the IT advisory services, often the commentary which accompanies a forecast is quite useful.  The forecast may be wrong, but often other issues are adequately -- and usefully -- addressed.)
    I've been a long-time proponent of more "advanced" forecasting techniques ranging from Delphi (pioneered by the RAND Corporation) to cellular automata to Lotka-Volterra (which in a plain vanilla and watered-down form was the basis of a lead article in an issue of Harvard Business Review) to the good 'ol Fisher-Pry technique -- and just about every flavor of forecasting in between.  Not only do I read Technological Forecasting & Social Change, but I annually read numerous papers published in a few hundred engineering journals and in all ACM, IEEE and SPIE conference proceedings which cite a paper published in TF&SC.  (Think CiteSeer.)  And something relatively new has captured my attention; I want to share this with the readers of this blog/e-newsletter.
    MIT's Technology Review has embarked on a interesting project called "Innovation Futures".  (They may not view this as a "project," but it feels like a "project" to me.)  There is a fair amount of history behind the project -- and some may recall the related DARPA fiasco last year -- but I'd like to stick specifically to the MIT project.  To quote Technology Review, "Innovation Futures is a predictive market system that enables users to predict the outcome of events related to emerging technologies."  Think of it as a futures and options market for emerging technologies -- NOT about companies, but about the underlying technologies.  For example, rather than betting for or against Nanosys as a pure-play nano firm, a "player" (think "trader") can bet for or against a definable nano event (e.g., commercial devices produced using molecular self-assembly techniques with combined annual sales of at least $100 million by 2006).  Something "easier" to phantom might be a bet that VoIP will be implemented in some form by at least 75% of G2000 companies by 2007.  Think about this:  Which would give a better indicator of buying intentions, the MIT predictive market system or an IT advisory service forecast?  I'll put my money on Innovation Futures or a clone.  (Frankly, I'd put my money on other technological forecasting techniques.  But if the choice is between the MIT system or Gartner, I'll go with MIT.  And the MIT market is a lot easier to follow than building a nonlinear model.  Leave the tough stuff to Pugh-Roberts; leave the everyday stuff to Innovation Futures.)
    At this point, the MIT site doesn't have very much and most of what they have is focused on short(er)-term bets.  But this will be very interesting to watch, especially as broader -- and long(er)-term -- issues are market tested.  What happens when the marketing folks at IBM, Microsoft, Oracle, HP, Accenture, CSC, TCS, Infosys and SAP play?  And when the members of the Global Business Network and their brethren play?  And when IT advisory services analysts play?  And, perhaps most importantly, when CIOs representing companies of all different sizes and from all parts of globe start to play?  Food for thought.  I'll keep this readership posted:  I plan to have several long discussions with the folks running Innovation Futures.  I have many specific ideas to share with them.  For more information, see .
    A Golden Opportunity for China's ISVs
    In the past I've talked about the opportunities for SIs (systems integrators) in China to work with utility computing vendors in the States.  Well, I've given this a lot of thought and have another idea:  What about ISVs (independent software vendors) in China floating utility computing offerings in the States?  As one example, let's take Free CRM (see ).  The totally free version seems a bit worthless, but gives a smaller firm a chance to play with the idea with very little risk.  However, the "Professional" version is only $10 per month per user, far less than's average of $70 per month per user.  Okay, the "Professional" version of Free CRM (maybe they should call it "Cheap CRM" -- or some B-school grad might name it "Value-Driven CRM) certainly doesn't have the industrial strength features of  However, think a modified Pareto strategy:  A good chuck of the functionality, but at a fraction of the cost.  Add a few zingers like syncing for a PDA/smartphone and/or pages automatically "modified" to fit any form factor (see the current issue of CACM for a great article on this; hot research area and tomorrow's urls listing will include a link to a downloadable paper on this subject) and the offering from the ISV in China becomes incredibly -- perhaps irresistibly -- enticing.  And guess what:  At least in theory the platform could be leveraged for both the market in the States and in China.  (I have some reservations about this, but it's theoretically doable.)  BTW, the Free CRM solutions are NOT hosted, but for in-house initiatives.  However, the same marketing principles apply in this analysis.
    Bottom line:  This is truly a golden opportunity for ISVs in ChinaDon't target the F1000; go after SMEs, perhaps the same firms that are normally targeted by the largest ISVs using telemarketing.  (I'm not suggesting a telemarketing strategy; I'm simply segmenting the market in Oracle fashion.)  Think of a U.S. company with less than 500 employees.  The world (well, at least the U.S. part of it) will be your oyster ...
    China: A Hotbed for Management Consulting?
    An interesting article published on the China Economic Net site (in Chinglish, no less) kind of uses the phrase "management consulting" in a rather broad way.  But when it gets to specifics, it's illuminating.  First, there is the claim that "China has become the management consulting market with the most rapid growth rate."  Not sure if this is really true, but it's certainly one of the more interesting markets. 
    For specifics, BearingPoint is cited.  Basically, they're bursting at the seams and projecting growth from about 1,000 today to 6,000 in 2008.  CapGemini went the acquisition route.  The average annual salary of a "good management consultant" is about US$40,000 -- a far cry from what a "good management consultant" makes in the States.  And what do the consultants bring to the table?  Well, this is where the article went from being written in English to Chinglish.  But if I can make out what they mean, it's the ability for management consultants to help with implementation and operational issues.  See .
    Bottom line:  SIs in China should look to adding so-called "management consulting" services to their offerings.  I am NOT suggesting a massive move in this direction, but a selected approach.  Also, China's SIs should look to partner with Western management consulting firms already in or planning to enter China.  On the one hand, the BearingPoints of the world make good partners, especially for sub-contracting work.  On the other hand, the BCGs of the world are more complimentary and not directly competitive.  Have a strategy and plan for dealing with both types of management consulting firms, i.e., the strategy firms with a stake in IT (e.g., @McKinsey) and the IT consultancies/SIs with a strategy play (e.g., IGS, Accenture, ...).
    What I'm Reading (and Why I Didn't Post as Often as Usual Last Week)
    The new proceedings for SIGIR04 are out and I've been sifting through dozens of papers.  Google seems like child's play compared to what is brewing.  However, I have it on good authority that Google is brewing many of the same things.  But so is Microsoft.  In the future, we all benefit.
    David Scott Lewis
    President & Principal Analyst
    IT E-Strategies, Inc.
    Menlo Park, CA & Qingdao, China
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              [news] Cognizant & the "Intelligent Internet" + a Peek at 2005 IT Budgets (Part 2 of 2)        
    Sunday, August 1, 2004
    Dateline: China
    Ah, the World Future Society.  Much to say about the WFS, but I'll save it for the end of this post.  An article which appears in the March-April 2004 issue of The Futurist was reprinted in a recent issue of Government Computer News (see ); the original paper which was the basis for The Futurist article is also available (see ).  The article focuses heavily on findings from the TechCast Project at George Washington University (see ; BTW, they're seeking beta testers).
    The article acknowledges hype during the bubble, but goes on to indicate that 20 commercial aspects of Internet use should reach 30% "take-off" adoption levels over the next several years -- and will rejuvenate the (American) economy.  One area of particular interest is a "conversational" human-computer interface, called "TeleLiving," based on advances in speech recognition, AI, hardware/grid computing, virtual environments and flat wall monitors.  (Sounds like stuff out of PARC and Microsoft Research.)
    Their Project results "portray a striking scenario in which the dominate forms of e-commerce - broadband, business-to-business (B2B), online finance, entertainment-on-demand, wireless, e-training, knowledge-on-demand, electronic public services, online publishing, e-tailing - grow from their present 5%-20% adoption levels to 30% between 2004 and 2010.  TechCast considers the 30% penetration level significant because this roughly marks the 'take-off point' when technologies move from their early-adopter phase into the mainstream, where they permeate economic and social life."  (Think of chasm crossing.  Also think of expeditionary marketing within the context of broadband.  BTW, bolded and colored items are MY emphasis.)
    The authors discuss the notion that many think that the Internet is already mainstream, yet challenge that notion by stating that this is true only for nonpaying use, citing surfing for free information as one example.  "As of 2003, commercial operations involving monetary exchange were limited to about 23% for broadband, 10% for e-tailing, 12% for B2B, 10% for distance learning, and 5% for music.  And these are the most popular Internet applications.  Others hardly register in adoption levels at all."  Bottom line:  It's all about e-commerce, I guess.  Jerry Maguire said it best. 
    A Look at 2005 IT Spending
    Not as much as I had originally hoped for in the Forrester glimpse at 2005 IT budgets, but some things to note.  (See .)  Example:  52% of finance and insurance firms -- led by insurers -- will spend more on IT in 2005.  Okay, sounds like an opportunity for SIs (systems integrators) building .NET solutions.  (For those who don't know, Microsoft has fairly strong solutions for the insurance vertical.)  At the subvertical level, media and nongovernment public sector plays look good, whereas the utilities and transportation sectors look weak.  Also, Siebel and PeopleSoft customers are planning to spend more on IT relative to customers of other key vendors, most notably SAP.  (I don't see this, but I don't dispute their data.  Frankly, I think we'll see a lot of activity for SAP SIs in 2005.  P'Soft is too hard to tell, especially with the confusion caused by Oracle.  Oracle benefits whether the acquisition goes through or not!!  It's the FUD factor.)
    Not to be outdone, AMR came out with their peek at 2005 budgets for SMEs (small and medium enterprises).  (See .  I got a lot more out of the AMR report.)  Something that is rather common knowledge among IT analysts, but may not be known by those not involved in the IT budgeting process, is that a typical large U.S. manufacturer spends 2% of its annual revs (i.e., revenues) on IT and a large service firm spends 5%.  However, the average for U.S. SMEs is 6.4% of revs, although a good chunk is for basic IT infrastructure.
    CRM looks like a hot item for U.S. SMEs and the AMR report makes an interesting comment about the perceived need for other countries to implement a "keeping up with the Joneses" strategy.  This being said, then domestic firms in China may follow suit.  As far as operating systems are concerned, there is only one:  Windows.  And U.S. SMEs spend about 20% of their IT budget on software and software maintenance, with discrete manufacturers outspending process manufacturers or retailers.  Typical apps are for financial management and customer management, although expensive CRM suites (think Siebel or Oracle) are rare.  Sounds like an opportunity for utility computing vendorsBottom line:  If the SMEs market is your key market (by size), then go with Microsoft CRM solutions!
    Fast Forward Over Three Decades
    At this point, I'm going to get a bit personal.  If you're not interested, simply skip the remainder of this message:  It briefly covers three decades and my so-called "futurist" origins.
    The first "adult" organization I ever joined was the World Future Society.  (Remember, the basis for the first section of this posting was an article published in their flagship publication, The Futurist.)  The year was 1971.  I had been an adolescent "futurist" since March 1968, the month that my father bought me a copy of Sky & Telescope magazine.  Although the Vietnam War was on the news each night, I was simply too young for it to really matter.  Both the war and protests against the war were merely uninspiring TV images.
    But something caught my imagination and that "something" was the space program.  I can still recall the liftoff of Apollo 11 on July 16, 1969 at 6:32 am PDT.  Believe it or not, I can still recite the countdown.  I can also recite part of the landing sequence of the Eagle -- the Lunar Excursion Module housing Neil Armstrong and Edwin E. "Buzz" Aldrin.  And, of course, I can remember Neil Armstrong stepping off the foot of the LEM on July 20th, probably around 7 or 7:30 pm.  Two movies also inspired me toward a "tech" future:  The obvious, 2001: A Space Odyssey, and the not-so-obvious, The Andromeda Strain.  (My parents didn't let me stay up to watch Star Trek, so Star Trek didn't have any impact on my life during my early adolescence.)  Although I have been a member of the L-5 Society and the British Interplanetary Society (anyone remember Project Daedalus?), the World Future Society was the most influential organization in my life during my high school years.  Well, a wee bit of personal history.  Those were the good 'ol days ...
    David Scott Lewis
    President & Principal Analyst
    IT E-Strategies, Inc.
    Menlo Park, CA & Qingdao, China
 (current blog postings optimized for MSIE6.x) (access to blog content archives in China) (current blog postings for viewing in other browsers and for access to blog content archives in the US & ROW) (AvantGo channel)
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              [news] A Special Report on Business Intelligence        
    Thursday, July 8, 2004
    Dateline: China
    One of my favorite industry trades, Computerworld, recently published a special report on business intelligence (BI).  (See .)  As regular readers of this blog know, I'm hot, hot and hotter on BI.  Not only are BI apps booming in their own right, but BI also provides an open door into other structured data apps (e.g., ERP and SCM).  Also, there is a burgeoning number of apps requiring both BI and knowledge management (KM) solutions, providing a host of new opportunities.  (For now, think of BI for structured data and KM for unstructured data.  But the lines between KM and BI are blurring.)
    The Computerworld report includes an introduction to BI titled, "BI for the Masses," an introduction to Web harvesting, and a superb article on text mining; there are several online exclusives as well.  In this post, I'm going to focus on an article titled, "Predictions for BI's Future," by providing excerpts with commentary.  As usual, items in bold are MY emphasis; items in red are MY commentary.
    Embedded BI.  "Over the next four to six years, BI systems will become embedded in small, mobile devices, such as manufacturing sensors and PDAs in the field, which in turn will be linked to more centralized systems." -- Erik Thomsen, distinguished scientist, Hyperion Solutions Corp., Sunnyvale, Calif.
    PB DM (petabyte data mining).  "Within three years, companies and governmental agencies will be able to successfully run analytics within a centralized data warehouse containing 1 petabyte or more of data -- without performance limitations." -- Dave Schrader, technology futurist, Teradata, a division of NCR Corp., El Segundo, Calif.
    HPC to the rescue!  "Within the next two to three years, high-performance computing technology used by scientific and engineering communities and national R&D labs will make its way into mainstream business for high-performance business analytics. This transition will be driven by the growing volume of complex data and the pressing need for companies to use forecasting and predictive analytics to minimize risk and maximize profit-generating opportunities." -- Phil Fraher, chief operating officer, Visual Numerics Inc., San Ramon, Calif.
    BI meets AI.  "In the near future, business leaders will manage by exception, and automated systems will handle significant loads of routine tasks." -- Mike Covert, chief operating officer, Infinis Inc., Columbus, Ohio
    Visualization.  "Over the next two to three years, BI systems will automatically suggest appropriate visualizations, which in turn will dramatically increase the use of visualization and our understanding of complex relationships." -- Erik Thomsen, distinguished scientist, Hyperion Solutions
    BI + BPM + BAM.  "Businesses need more than a rearview mirror to drive their business forward into the next era. A new category of intelligence tools will emerge over the next two to three years that combines business process management, business activity monitoring (BAM) and business intelligence to enable the "actively managed enterprise." This will combine the scorecards and rearview-analysis capabilities of BI with the real-time, event-driven analysis of BAM and feed that information into automated business processes for on-the-fly steering of the business towards scorecard goals. This will exponentially elevate the speed at which businesses are able to operate, adapt and make critical decisions." -- Tim Wolters, chief architect of business activity monitoring solutions, webMethods Inc., Fairfax, Va.
    Bottom line:  Go to a BI-related ACM or IEEE CS conference and you'll hear a lot of presentations on all of the apps described above.  It's where the rubber meets the road:  This stuff is real!!  However, it's important to differentiate "real" BI with much more simplistic reporting software (like a good "chunk" of the so-called BI solutions provided by Business Objects, Cognos and even Microsoft -- via their recent acquisition of ActiveViews).
    A BI Site to Review
    Last week I came across a paper published in the current issue of the Journal of Intelligent and Fuzzy Systems.  In this paper the project called "Data Mining and Decision Support for Business Competitiveness: A European Virtual Enterprise" (SolEuNet) is used as a case study and "the source of lessons learned."  The paper provides a link to the SolEuNet Web site (see ); at the SolEuNet site I found a wealth of case studies with supporting technical documents on leading-edge BI apps (see, for example, Workpackage 7 on "Combining Data Mining and Decision Support with Information Systems" at ).  Remember, strategy consulting isn't merely about comparing product specs (regardless what the IT advisory services may say).
    The Gartner Conference on BI
    I got my hands on three i-banking analyst reviews of the Gartner BI conference.  The Morgan Stanley report (dated 27 April) noted that customer activity levels appeared to be strong and "many seem to be taking a more strategic approach to BI, resulting in the emergence of larger transactions."  (My emphasis.)  Corporate performance management (CPM) is driving some of the larger deals, with Cognos and Hyperion taking the lead.  Evidently, systems integrators (SIs) are getting religion and developing collaterals around CPM messaging.  RBC Dominion Securities produced a more in-depth report (dated 29 April) and noted the following:
    • Gartner expects the market to accelerate in 2004.
    • The ETL (extraction, transformation, and load) market will flatten (finally).
    • CPM is hot.  "Hyperion, Cognos, and SAS appeared to be the best positioned non-ERP vendors to capitalize on the CPM market opportunity."  However, "(they) believe that SAP is the best-positioned large enterprise software vendor to execute in both the BI and CPM market ..."
    • Finally, the Gartner BI conference itself was hot, with 973 attendees, an increase in attendance of 70% over last year.
    UBS chimed in with their own report (dated 30 April), which in some ways was a bit more technical than the other two reports cited above.  UBS noted that heterogeneous environments require independent tools (e.g., it is very difficult to get heterogeneous data into an ERP data warehouse <DW>).  Gartner's rule of thumb is that an ERP-derived BI/DW solution should be on the short-list only if more than 60% of an organization's BI data resides within that single app vendorUBS also noted that the importance of BI is leading to the formation of BI competency centers.  They also believe that SAP and Microsoft remain significant long-term threats to the independent software vendors such as Cognos and Business Objects.  BTW, all three reports seemed a bit down on Business Objects.
    Another Computerworld feature on BI
    Sometimes advertorials can be a good thing.  A case in point is the 26 April issue of Computerworld which provides a link to a new, six page Computerworld White Paper on BI.  The paper is titled, "Charting the Course: A Guide to Evaluating Business Intelligence Products"; it's a good, practical read.  Tactical, product spec advice and guidelines, but still a good read.  The PDF can be found at .
    Recent Tidbits on BI
    The New Straits Times (Malaysia) via Asia Africa Intelligence Wire reported on 24 June that SAS "expects the BI market in Asia to register double-digit growth for the next five years.  (Don Cooper Williams, director of marketing and alliances for SAS Asia-Pacific) cites a recent report from research house International Data Corp, which predicts that BI software market in the region (excluding Japan) to grow by 12 per cent this year, up from 7.5 per cent in 2003."  Note to SIs in China:  BI isn't just hot in the States; leverage your skills for serving the U.S. market and the domestic market.
    From the channel, India Business Insight (also via Asia Africa Intelligence Wire) on 31 May announced that "Business Objects has entered into a long-standing systems integrator agreement with Wipro Infotech (WI) to provide business intelligence (BI) solutions to customers."  Note to SIs in China:  Don't be left without a dance partner.
    Additional Articles for Review
    I did a quick scan of trade lit and found a few articles worth reading.  First, the March-April issue of Financial Executive talks about CPM -- Corporate Performance Management -- as it relates to BI.  The May issue of Insurance & Technology takes a vertical look at BI (rather basic apps), as does the April issue of Business Credit.  Always think verticals.
    A Final Wrap (or Should I Say, "Rap"?)
    Back to Computerworld.  More specifically, see the 29 March issue of Computerworld.  According to a survey conducted by IBM Business Consulting Services, BI is a high priority on the plate of C-level execs.  In a Computerworld poll, 39% of IT executives listed business intelligence projects as their most critical IT projects.  By 2005, market research firm IDC projects that the worldwide market for business intelligence software will total about $6 billion -- up from $2.5 billion in 2003 -- signaling a major increase in business intelligence projects.  IT executives say the skills they need on business intelligence projects include systems integration, data modeling, database administration, data standardization and project management.
    David Scott Lewis
    President & Principal Analyst
    IT E-Strategies, Inc.
    Menlo Park, CA & Qingdao, China (current blog postings optimized for MSIE6.x) (access to blog content archives in China) (current blog postings for viewing in other browsers and for access to blog content archives in the US & ROW) (AvantGo channel)
    To automatically subscribe click on .

              [news] IT Spending Trends        
    Tuesday, July 6, 2004
    Dateline: China
    A quick recap on IT spending trends from three recently published Smith Barney surveys.  The three reports are the May and June editions of their CIO Vendor Preference Survey and the 6 June issue of softwareWEEK.  Tom Berquist, my favorite i-banking analyst, was the lead for all three reports.  I have a backlog of blogs to write, so I'll use as many quotes as possible and add context where necessary.  (I'm mostly extracting from my smartphone bookmarks for these reports.  Warning:  I may have coded the May and June issues incorrectly, but the quotes are correct.)  NOTE:  Highlighted items (e.g., items in bold, like this sentence) are MY emphasis.  Items in red are my commentary.
    Starting with the Survey editions, "(t)he strongest areas of spending appear to be software (apps, security, storage, and database) and network equipment/apps (Gigabit Ethernet, WLAN, VPNs)" and regarding software, "larger and more well known vendors continue to dominate the list in each category with vendors such as Microsoft, SAP, IBM, Veritas, Symantec and Computer Associates getting significantly more mentions in each of their groups than the remaining vendors did."  However, the report admits that their sample group might be biased.  Yes, vendors matter -- and so do vendor partnering strategies.  However, I'm a bit skeptical about CA and I don't particular care very much for Veritas or Symantec.  Not my part of the universe.
    "Applications again stand out as a clear area of strength."  "Within applications, Enterprise Resource Planning (ERP), Supply Chain Management (SCM), Customer Relationship Management (CRM) and Business Intelligence (BI) all showed extremely well ..."  Well, this is the first sign that a recovery may be in the making for SCM.  However, I'd emphasize BI and ERP, followed by CRM; don't count on a lot happening in the SCM space just yet.  Some other key surveys do NOT validate that SCM is in recovery.  "In terms of specific vendors, Microsoft, Symantec, Veritas, SAP, and Adobe were the top beneficiaries of CIOs intentions to increase spending."  The report continues that only SAP showed statistically significant results, both in ERP and SCM.  "Results were more mixed for best-of-breed vendors in this area, suggesting that horizontal applications vendors are having a tough time competing with the large ERP vendors even as vertically-focused vendors continue to have some measure of success on this front."  For the more adventurous SIs in China, SAP presents a lot of opportunities.  Tread carefully, though.  And "Adobe's enterprise strategy appears to be gaining momentum.  Adobe was a clear standout in content management ..."  "Survey results were also positive (though somewhat less so) for other leading content management players, notably Microsoft and IBM."  Another "win" for Microsoft.  Funny that none of the traditionally leading content management players were mentioned.  A take on Linux:  "Linux continues to garner mind share, but large enterprises remain the main adopter.  Interestingly, nearly 83% of our respondents stated that they were not currently moving any applications to Linux.  Of the 17% that said they were moving applications to Linux, only one company under $1.0 billion in revenue was making the transition to Linux confirming our views that Linux is primarily being used by large companies to shift Unix applications to Linux on Intel."
    "Among CIOs who indicated a higher level of consulting spend, IBM was the clear winner, followed by Accenture as a distant second.  Unisys was also mentioned as a vendor being considered, but it was a distant third.  However, we note that Unisys being mentioned ahead of a pure-play consultant like BearingPoint (a low number of mentions, which included mentions of decreased spending) or EDS is positive, given that Unisys chooses to focus in 2 specific verticals, including one-public sector-that was not in the survey."  "Over two-thirds of CIOs indicated that they do not use IT outsourcers.  Most of the rest said they were unlikely to change the level of outsourcing spend.  IBM, ACS and CSC were the only vendors explicitly mentioned as likely to get more outsourcing business."  The "two-thirds" figure will likely change in favor of outsourcing.  This trend is fairly clear.  See a BCG report at , although the report takes a relatively broad perspective.
    From softwareWEEK, "(t)he CIOs were also very focused on rapid 'time to market' with purchases.  None were interested in starting projects that would take greater than 2 quarters to complete."  "This requirement was not a 'payback' requirement, but rather an implementation time frame requirement.  The CIOs did recognize that payback times could be longer, though the payback times on IT utility spending were much shorter than on applications or emerging area spending."
    "In terms of spending, the CIOs all used a similar methodology for making decisions that essentially divides their IT spending into one of three categories: 1) sustained spending on their 'IT utility' (i.e., infrastructure such as network equipment, servers, storage, databases, etc.); 2) new project spending on applications (business intelligence, portals, CRM, etc.); and 3) investment spending on select emerging areas (grid/utility computing, identity management, collaboration, etc.)  It was pretty obvious that the CIOs recognized that business unit managers were more interested in spending on new applications/emerging areas than on the IT utility ..."  "(S)ome of the CIOs were experimenting with grid/utility computing initiatives to try to increase their utilization of storage/servers and reduce the amount of new equipment to be purchased.  In one example, a CIO showed their storage/server utilization around the world and many regions were in the 50% or worse bucket for average utilization.  Their goal was to use grid computing architectures and storage area networks (along with faster communication links) to better share the pool of resources."  Yes, this is it!!  Take this to heart!!  If you think grid and utility computing are Star Trek stuff, think again.
    "In terms of new projects, the CIOs mentioned they were spending on business intelligence, portal/self-service applications, CRM, and collaboration.  Collaboration was a heated discussion, with all CIOs commenting that this was a big problem for them and there was no clear solution on the market.  While it wasn't completely clear to the audience what the CIOs were looking for in a collaboration solution, the elements that were described included: more intelligent email, corporate instant messaging, web conferencing, integrated voice over IP with instant messaging (so that a conversation could quickly shift from typing to talking), and collaborative document editing (spreadsheets, presentations, publications, etc.).  Within the business intelligence arena, business activity monitoring was discussed as was building of enterprise data warehouses/data marts.  The portal/self-service applications being built or deployed were primarily for customer and employee self-service (remote access to email, applications, and files was a big deal for all of the companies).  On the CRM front, the discussion from one CIO was around their need to increase revenues and manage channel conflict better."  [I'll be posting to this blog a bit more about collaboration opportunities over the next week.]
    "While vendors were not discussed in any detail during the panel, the CIOs did say that they remain open to working with smaller vendors (public and private) as long as they have plenty of relevant references (in their industry, particularly with close competitors) and they offer a compelling value proposition versus larger vendors.  One CIO stated that they get called by 20 startups a week to sell products to them, but most of them cannot articulate the value proposition of their product.  Nonetheless, the CIO does take 5 meetings a month from startups because some of them are working on things that are interesting to the business."
    Whew ...  Lots of good materials.  To reiterate, all highlighted items are my emphasis.  Bottom line:  The market is heating up.  Get your ISV relationships in place.  Pick your verticals (see the "Tidbit on Microsoft" which follows).  Pick your apps -- and the apps I like the best are content management and BI, although ERP is looking good, too.  Collaboration can be a major source of revenue if the SI can provide a truly effective solution.
    Tidbits on Microsoft
    A quick update on some happenings in the Redmond universe.  (See ; the article is titled, "Microsoft focuses on its enterprise-applications business".)  First, app areas that are of particular interest to MS include those for manufacturing and life sciences.  So, how about a MS build-to-their-stack strategy focused on either of these two verticals?  Second, MS is moving beyond purely horizontal offerings to very specific functionality.  Their Encore acquisition is an example of MS moving in this direction.  Finally, new releases of all four of Microsoft's ERP product lines are due for this year.  Not surprisingly, MBS marketing is up 20% from FY04.  Hmmm ... ERP spending intentions are strong and MS is a key player in this space -- with several updated offerings scheduled for release this year.  Another opportunity?
    Tidbits on Infosys
    Infosys formally enters the IT strategy consulting biz.  (See .)  Yes, it was inevitable.  In April Infosys Consulting, Inc. was formed and, "(i)t's no secret that the winning model will be high-end business consulting combined with high-quality, low-cost technology delivery done offshore," according to Stephen Pratt, the head of Infosys' consulting unit.  The Infosys Consulting unit now has 150 employees in the States and plans to expand to 500 within three years.  Note to SIs in China:  You need more -- a lot more -- IT strategy types  And you need people in the States (at least on an "as needed" basis) in order to capture -- and serve -- new accounts.
    David Scott Lewis
    President & Principal Analyst
    IT E-Strategies, Inc.
    Menlo Park, CA & Qingdao, China (current blog postings optimized for MSIE6.x) (access to blog content archives in China) (current blog postings for viewing in other browsers and for access to blog content archives in the US & ROW) (AvantGo channel)
    To automatically subscribe click on .

              THE KING MAKER: TOUT SCHOOL LESSON #1        

    This is an open letter to all aspiring Touts

    Rule #1: Your record is never as bad as it seems.

    THE KING MAKER is working with a dismal 7-9 record in NCAA football. He's made his clients an abysmal $170.00 on the season. That's not what you want from your Professional is it? WELL SURE IT IS! Let me show you how to cook the books on that 7-9 showing.

    I am one of the rare Professional Touts that pays to have his record tracked by an independant monitoring service, so you can dredge up my numbers and decide what you want to do with me. It's a potentially devastating system, because you can't escape your history, and that's why so many Touts shy away from being monitored at all.

    TOUTS NEED CREATIVE NUMBERS! Being monitored screws that up! 

    Let me show you a little something about CREATIVE MARKETING.

    I'm 7-9 in the NCAA at +$170.00. That isn't a whole lot to TOUT is it?

    But I'm 5-2 (+$2,800.00) on my Top Plays in the NCAA (10-Star)!

    Now this is something I can TOUT...."Kevin has nailed 5 out of 7 Top Plays this season and he's unleashing another winner tonight!"

    Suddenly, a shitty 7-9 record gets ignored for a hidden nugget of gold (5-2).

    Oh, it gets better!

    I'm sitting at 9-4 in the NFL and 6-1 with my SIDES (+$3050.00)! So now I can really muddy the waters and say I am 11-3 (+$5,850.00) on my SIDE WAGERS in Football! TRULY I AM A MONEY MAKER! The 5-2 record on Top Plays in the NCAA were all SIDES, so I can creatively mix them with my stellar 6-1 SIDE record in the NFL and cook up a nice 11-3 record on SIDES

    THE KING MAKER is a whopping 11-3 on Side Wagers in Football this Season! BUY, BUY, BUY!

     As a TOUT I have three MARKETING windows open to me:

    1. I'm 5-2 (+$2,800.00) in TOP PLAYS in the NCAA

    2. I'm 11-3 (+$5,850.00) on ALL Side Wagers in Football this year!

    3. I'm 9-4 (+$2,310.00) in the NFL on ALL wagers this year!


    When, in fact, I'm 16-13 (+2,480.00) in Football. I'm 7-9 in the NCAA (+$170.00). And I'm 9-4 (+$2,310.00) in the NFL.


    I'm not trying to slam anyone. I'm simply trying to show you how a Tout like me can cook the numbers so that their record looks much better than the actual day-to-day client works with. THIS IS ALSO A REASON WHY YOU MIGHT SEE NEGATIVE POSTS WHEN A CAPPER TRIES TO BE POSITIVE. If you'll notice, I don't have a RED dollar amount up there. I've managed my rating system well enough to survive a 48% record in the NCAA with a GREEN number. The larger question would be, how many of my viewers are GREEN after following that 16-13 Record? DO YOU THINK THEY STUCK TO MY RATING SYSTEM?

    You can see why a regular client would be pissed, BUT YOU CAN ALSO SEE HOW SALES CAN BE UPLIFTED BY MOVING THE NUMBERS AROUND. Newbies don't care, and most Touts don't post a detailed record, so all those hidden options are open to me!

    This is the nature of the beast. Please know what you're dealing with, ok? Touts can really cook the books and still be telling the absolute truth!


    With that being said: I want to congratualte a few of my fellow Professionals.

    Spartan is sitting at #4 in the NFL at The Sports Monitor with a 74% Winning rate.

    Marco is one of the TOP professionals at 15-9 in NCAA Football at The Sports Monitor.

    Vegas Runner is holding almost $5,000.00 in Net Profit at The Sports Monitor in the NCAA (much higher with many clients) AND he's got $7,550.00 in Net Profit in the NFL!


    Mike Hook is doing VERY WELL in both NCAA and NFL Football: He's 61.11% in the NCAA and 60% in the NFL over at the Sports Monitor.


     Those guys put their asses on the line by being TRANSPARENT. They deserve extra attention. They are Monitored and are dominating! Congrats boys!


    That's my observation for the week. 

    Take it with a grain of salt.




              Seattle Southside RTA closes Visitor Center at Westfield Southcenter        
    The Seattle Southside Regional Tourism Authority (RTA), the official destination marketing organization for the cities of Tukwila, SeaTac and Des Moines, on Friday (July 21) announced the closing of its Visitor Center kiosk at Westfield Southcenter Mall. On July 13, the Seattle Southside Board of Directors determined that – due to a reduction in funding […]
              Blog per uno studio legale: ecco come fare        
    Anche per gli studi legali ormai essere presenti su Internet è una necessità imprescindibile, sia come testimonianza del proprio prestigio, sia per l’opportunità di trovare nuovi clienti. Ebbene, la presenza sul web si dimostra autorevole ed efficace, non solo in ottica Seo, anche grazie ai blog: ecco, dunque, quali sono gli aspetti da tenere presenti... Continua la lettura »
              So, what exactly is Great Content?        
    Great content is the secret to marketing success on the social web. That’s what all the gurus and expert blogs tell you. And it’s true; great content is what drives people to click, share, follow, subscribe, donate and buy. And Google seems to like great content as well. But what exactly IS great content? When [...]
              The secret of Marketing 2.0: there’s no substitute for caring        
    One of my favourite marketing 2.0 quotes of all time comes from Gary Vaynerchuk, the video blogger, who so successfully built his wine business through social marketing. He says: There is no substitute for caring for your audience, your customer and your clients. And… you need to have an actual business model to support and [...]
              Marketing 2.0 in plain language: are you being served?        
    Hi there & welcome. I thought it was time to freshen things up – and reorganise my content a bit. Hope you like it! Before I started reorganising I did a sanity check on who exactly I’m trying to help, with which issues, and what content you seem to like the most. I did do [...]
              My first SERP 1 blog post and how to write one yourself        
    As we know, SERP 1 is the Holy Grail of marketing. It means that you are the number one result in Google for the terms you want to be found on. I recently scored my first SERP 1 in Google on a very competitive keyword. Yaay! I thought it was a good idea to take [...]
              5 Not So Scary Basic SEO Tactics For WordPress        
    This morning I was having a cup of coffee with a marketing strategist who had just started a WordPress website and blog. His site looked great. But it wasn’t optimised for search engines in the slightest. This happens a lot, because many business people think SEO is scary and difficult. But it ain’t. In my [...]
              Social Media Marketing For Dummies – 7 Things You Need To Know About Social Media Marketing        
    While I was searching in Google for the term ‘social media marketing’ Google Suggest gave me the term ‘social media marketing for dummies’. And that means people are appearantly searching for that. Google Suggest is a really handy tool to get a grip on long tail searches and it is also a source of inspiration [...]
              Erm, what is it that you plan to say?        
    Here’s a classic social media marketing cartoon, first published on Eloqua’s blog (a company for demand creation software) in a guest submission from Valeria Maltoni, business strategist. Check it out: It sums up the way many businesses and organisations approach social media marketing – as just another thing to build. Without thinking about content – [...]
              Suggesting a growth strategy for Google Plus: the pincer movement        
    At the moment about 20 million people are on Google Plus, Google’s newly launched social network. Many of those are tech innovators, social media marketing experts and online early adapters. This is the traditional way of growing a user base. First pioneers and innovators, then early majority, late majorty and finally laggards. This is how [...]
              ÐÐ°Ð±Ð¾Ñ€ штампов Rossibelle (Prima Marketing)        
              ÐÐ°Ð±Ð¾Ñ€ украшений (камушков) Rossibelle Druzy Stones (Prima Marketing)        
    Диаметр камушков примерно 1 см
              ÐÐ°Ð±Ð¾Ñ€ брадсов Vintage Emporium (Prima Marketing)        
              ÐÐ°Ð±Ð¾Ñ€ металлических украшений HOME ARTICLES, 5 шт. (Prima Marketing)        
    В набор входит 5 шт. металлических украшений, размер 2-3,5 см, разного дизайна. Дизайн Ingvild Bolme
              ÐÐ°Ð±Ð¾Ñ€ металлических украшений Car Parts, 5 шт. (Prima Marketing)        
    В набор входит 6 шт. металлических украшений, размер 1,5-4 см., диаметр руля 4 см, разного дизайна. Дизайн Ingvild Bolme
              ÐÐ°Ð±Ð¾Ñ€ деревянных иконок Princess - 1/4 набора - 5 шт. (Prima Marketing)        
    ВНИМАНИЕ!!! 1/4 набора - 5 штук. Размер 3-8 см
              Ð‘умага "Sunrise" из коллекции Songbird (Prima Marketing)        
    Двустороння бумага 30,5 х 30,5 см из коллекции Songbird, плотность 180 гр/м2
              ÐÐ°Ð±Ð¾Ñ€ декоративных бумажных цветов NIEVE, 5 шт.(Prima Marketing)        
    В набор входит 5 цветочков. Цвет БЕЛЫЙ Размер от 3,8 см до 7,6 см
              Ð‘умага "Zephyr" из коллекции Songbird (Prima Marketing)        
    Двустороння бумага 30,5 х 30,5 см из коллекции Songbird, плотность 180 гр/м2
              Ð‘умага "Mosaic" из коллекции Songbird (Prima Marketing)        
    Двустороння бумага 30,5 х 30,5 см из коллекции Songbird, плотность 180 гр/м2
              Ð‘умага "Lineage" из коллекции Songbird (Prima Marketing)        
    Двустороння бумага 30,5 х 30,5 см из коллекции Songbird, плотность 180 гр/м2
              Ð‘умага "Jotz" из коллекции Songbird (Prima Marketing)        
    Двустороння бумага 30,5 х 30,5 см из коллекции Songbird, плотность 180 гр/м2
              Ð‘умага "Tag-it" из коллекции Songbird (Prima Marketing)        
    Двустороння бумага 30,5 х 30,5 см из коллекции Songbird, плотность 180 гр/м2
              ÐÐ°Ð±Ð¾Ñ€ деревянных иконок Time Traveler's Memories - 1/4 набора - 6 шт. (Prima Marketing)        
    ВНИМАНИЕ!!! 1/4 набора - 6 штук. Размер 3-4 см
              ÐÐ°Ð±Ð¾Ñ€ деревянных иконок Stationer's Desk - 1/4 набора - 6 шт. (Prima Marketing)        
    ВНИМАНИЕ!!! 1/4 набора - 6 штук. Размер 3-4 см
              ÐÐ°Ð±Ð¾Ñ€ деревянных иконок Epiphany - 1/4 набора - 6 шт. (Prima Marketing)        
    ВНИМАНИЕ!!! 1/4 набора - 6 штук. Размер 3-4 см В набор входят иконки трех видов - окрашенные в белый и черный цвет, шелкография белым на черном и черным на белом
              ÐÐ°Ð±Ð¾Ñ€ металлических украшений KEY HOLES, 6 шт. (Prima Marketing)        
    В набор входит 6 шт. металлических украшений, размер 2,5-4 см, разного дизайна. Дизайн Ingvild Bolme
              ÐÐ°Ð±Ð¾Ñ€ металлических украшений VINTAGE KEYS, 6 шт. (Prima Marketing)        
    В набор входит 6 шт. металлических украшений, размер 2-7,5 см, разного дизайна. Дизайн Ingvild Bolme
              ÐÐ°Ð±Ð¾Ñ€ металлических украшений SHIP PARTS, 4 шт. (Prima Marketing)        
    В набор входит 4 шт. металлических украшений, размер 2,5-4 см, разного дизайна. Дизайн Ingvild Bolme
              ÐÐ°Ð±Ð¾Ñ€ металлических украшений SHIP PARTS, 6 шт. (Prima Marketing)        
    В набор входит 6 шт. металлических украшений, размер 3-5 см, разного дизайна. Дизайн Ingvild Bolme
              ÐÐ°Ð±Ð¾Ñ€ силиконовых штампов Royal Menagerie от Prima Marketing        
              ÐÐ°Ð±Ð¾Ñ€ силиконовых штампов Debutante от Prima Marketing        
              ÐÐ°Ð±Ð¾Ñ€ украшений (камушков) Sweet Peppermint Druzy Stones (Prima Marketing)        
    Диаметр камушков примерно 1 см
              ÐÐ°Ð±Ð¾Ñ€ украшений камушков SIIC - Rossibelle (Prima Marketing)        
              W Chinach produkt bez reklamy nie ma szans się sprzedać        
    Jeśli jakaś firma chce zaistnieć w Chinach, musi zaplanować duży budżet na marketing. Chińczycy bardzo lubią reklamy, które są dla nich podstawowym źródłem informacji o produkcie - mówi Izabela Kalinowska, szefowa Biura Województwa Łódzkiego w Czengdu w rozmowie w Dziennikiem Łódzkim.
              Ð’ысечки Ephemera - Rossibelle (Prima Marketing)        
              ÐÐ°Ð±Ð¾Ñ€ штампов Heaven Sent (Prima Marketing)        
              ÐÐ°Ð±Ð¾Ñ€ бумаги Heaven Sent (Prima Marketing)        
    В наборе 24 двусторонних листа (6 дизайнов по 4 листа) + 3 односторонних листа со стикерами и карточками
              ÐÐ°Ð±Ð¾Ñ€ цветов Lifetime Flower Stem - Brown (Prima Marketing)        
              ÐÐ°Ð±Ð¾Ñ€ цветов Flower Bundle - Teal (Prima Marketing)        
              ÐÐ°Ð±Ð¾Ñ€ цветов Flower Bundle - Mint (Prima Marketing)        
              ÐÐ°Ð±Ð¾Ñ€ цветов Flower Bundle - White (Prima Marketing)        
              ÐÐ°Ð±Ð¾Ñ€ цветов Flower Bundle - Magenta (Prima Marketing)        
              ÐÐ°Ð±Ð¾Ñ€ цветов Flower Bundle - Pink (Prima Marketing)        
              ÐÐ°Ð±Ð¾Ñ€ цветов Flower Bundle - Peach (Prima Marketing)        
              ÐÐ°Ð±Ð¾Ñ€ цветов Flower Bundle - Yellow (Prima Marketing)        
              ÐÐ°Ð±Ð¾Ñ€ цветов Flower Bundle - Lavender (Prima Marketing)        
              Online Marketing Seattle Dominate Google's First Page Rankings        
    Online Marketing Seattle how to get your site on Google's first page by targeting niche markets.
              Online Marketing Melbourne Dominate Google's First Page for Your Niche Market        
    Online Marketing Melbourne is it as hard as the expensive online marketing companies would have you believe?
              E-TEAM Education Technical University of Liberec, Czech Republic        

    Vincent Nierstrasz, prof. Textile Materials Technology, dept. of Textile Technology, Faculty of Textiles, Engineering and Business

    March 12-17 I had the opportinity to teach Textile Biotechnology (a resource effective way of textile processing) at the Technical University of Liberec, (Czech Republic) in the framework of the E-TEAM master program of the AUTEX. University of BorÃ¥s is a member of the AUTEX. The AUTEX has its own ambitious textile technology master program. In this program the students are hosted at 4 different AUTEX member universities for the duration of a semester. The professors teaching the different topics have to teach for 1 week at the hosting university. This time the host for the 2nd semester is the faculty of Textile Engineering in Liberec.
    I am teaching in the E-TEAM program since 1999. Teaching in the E-TEAM program is challeging for both students and professors and has the benefit that you in fact become quite familiar with most AUTEX member universities, thereby facilitating European research collaborations.

    The TU Liberec is a middle-sized university with 6 faculties:
    • Faculty of Mechanical Engineering 
    • Faculty of Textile Engineering 
    • Faculty of Science-Humanities and Education 
    • Faculty of Economics 
    • Faculty of Arts and Architecture 
    • Faculty of Mechatronics, Informatics and Inter-Disciplinary Studies
    • Faculty of Health Studies
    The faculty of Textile Engineering was established in 1960, and is, like the school of textiles in Borås in Sweden, the only academic education in Czech Republic, addressing the whole textile subject, textile materials, technology, marketing and design. The faculty has 6 departments:
    • Textile Technology
    • Nonwovens and nanofibrous materials
    • Clothing Technology
    • Materials Engineering
    • Design
    • Textile Evaluation
    In addition to teaching, I had meetings with several staff members from the dept. of Materials Engineering, the dept. of Clothing Technology, as well as the vice dean to discuss research at the faculty of Textile Engineering as well as in my research group in order to strengthen our research collaboration (see e.g. the blog of Sina Seipel, a PhD-student in my group that visited TU liberec in 2016). I also had a meeting with a representative of Inotex, who is sepcialized in Textile Biotecnology to further discuss potential collaboration.

    It was an inspiring and busy week.

    Vincent Nierstrasz

    The Faculty of Textile Technology

    Town hall

    City centre









              The CX Imperative and The Role You Play in Making Business Personal        

    i Every now and then, I am asked to write the foreword for a great book. And, every now and then, I say yes. The deal is always the same. Once the book is released, I ask that I’m able to publish the foreword in full to share with you here. My friends Lars Birkholm Petersen, Ron Person and Christopher Nash wrote a book, Connect: How to use data and experience marketing to create lifetime customers. As they describe, marketing is...

    The post The CX Imperative and The Role You Play in Making Business Personal appeared first on Brian Solis.

              Deepening Customer Relationships with Contextual Content        

    Guest post by Rebecca Lieb and Jaimy Szymanski, Content: The Atomic Particle of Marketing In the “phygital” world that marries our physical and digital presences, content is ubiquitous. Only by offering content through the lens of context can marketers achieve relevancy to today’s uber-connected consumer. Beacons, sensors and the Internet of Things (IoT) are moving marketing past the screen to the objects, places, and even the conditions (weather, holidays, sales) we occupy and experience in the real world. Contextual marketing...

    The post Deepening Customer Relationships with Contextual Content appeared first on Brian Solis.

              Digital Transformation Must Lead to Business Transformation        

    Who owns digital transformation within your organization? Is it the C-Suite, marketing, IT, HR? It’s now essential for all stakeholders – no matter their level or role – to become acquainted in the purpose of digital technology if orgs are to succeed in this new economy. We live in an era of digital Darwinism. As technology and society evolve, all organizations must also adapt how they operate and compete. To do so however, requires much more than digital transformation and...

    The post Digital Transformation Must Lead to Business Transformation appeared first on Brian Solis.

              Why your website (and CX) suck and how to better engage digitally-savvy consumers        

    I recently had an opportunity to speak with Juliet Stott of Content Magazine about the impact digital has had on marketing, how customer experiences can help marketers differentiate their brands, and why websites in general, suck. It was such a fun and revealing conversation, that I wanted to share it with you here. I hope it helps you! Content: What has been the greatest disruption to marketing, and what impact has it had on the industry? Brian: Social is one of the disruptions,...

    The post Why your website (and CX) suck and how to better engage digitally-savvy consumers appeared first on Brian Solis.

              Innovation is a gift worth getting: Competing for the future starts with challenging business as usual        

    Every day when you get to the office, there is a surmountable volume of work that greets you. The list is usually pretty long, with calls to return, to do items stacked up, emails overflowing, meetings, marketing and sales planning to fill the pipeline. It’s all in a day’s work. But what if one day you woke up and noticed that the volume of work was notably less? I’m sure you’d be relieved for a bit. But then each day,...

    The post Innovation is a gift worth getting: Competing for the future starts with challenging business as usual appeared first on Brian Solis.

              L’importance du SEO dans une démarche Inbound Marketing        

    La définition de vos personas vous a permis de mettre en exergue les problématiques qu’ils rencontrent dans la bonne réalisation de leurs activités. Autrement dit, vous avez identifié les points de douleur de vos cibles. A présent, vous allez devoir proposer des contenus qui offrent une réponse aux problématiques de vos prospects. C’est ici, que […]

    Cet article L’importance du SEO dans une démarche Inbound Marketing est apparu en premier sur Le Blog Kinoa.

              +CLIENTES con Google Adwords        
    +CLIENTES es un libro de ayuda creado para todo aquel que desee comenzar con buen pie, el marketing de su negocio en Google.Este libro es una guia muy completa y concisa a la vez, de todos los aspectos importantes a tener en cuenta en el uso de Google Adwords, desde el punto de vista de un usuario con más de 7 años de experiencia.Si deseas empezar o mejorar la promoción online de tu empresa o negocio con esta fantástica herramienta llamada Google Adwords y estar en los primeros puestos de la mejor manera posible, este libro puede ofrecerte una ayuda incalculable.Capítulo a capítulo irás aprendiendo de la mano de su autor y con la ayuda extra de videos que complementan el contenido y te ayudarán a captar mejor toda la información.Este libro está escrito para cualquiera que aspire a conseguir más clientes para su negocio, independientemente del grado de conocimientos informáticos, ya que solo necesitas ganas de aprender y un correo electrónico."He escrito el libro que me hubiera gustado leer cuando empecé con la publicidad online en google adwords" F. Martín Ortega
              Thing #8: RSS Feeds and Readers        
    Have you heard of RSS? Maybe you’ve seen those little orange symbols on websites? Possibly you have heard colleagues and friends talk about their readers. Well don’t worry, according to this survey you’re still in the majority, but this is changing rapidly.

    In the information world, RSS is not only revolutionizing the way news, media, and content creators share information, but it also is swiftly changing the way everyday users are consuming information. As leaders in the acquisition of information, it is one Web 2.0 tool that you MUST know how to use and use regularly.

    RSS stands for “Really Simple Syndication” and is a file format for delivering regularly updated information over the web. Just think about the blogs, websites, and news information sources you visit everyday. It takes time to visit those sites and scour the ad-filled and image-heavy pages for just the text you want to read, doesn’t it?

    Now imagine if you could visit all those blogs, information sources, and web pages in just one place and all at the same time … without being bombarded with advertising… without having to search for new information on the page you’d already seen or read before… and without having to consume a lot of time visiting each site individually.

    Would that be valuable to you? Well, it’s available now through an RSS reader (sometimes called an aggregator).

    Background Information:
    To learn learning about RSS feeds and what free tools you can use to do this, here are some activities you need to complete

    1.Watch this video - RSS in Plain English (YouTube won't show in district but here is the TeacherTube copy!)

    2. Read Newbie's Guide to Google Reader

    Now that you have background and understanding about RSS and readers, it's time for some Discovery Activities:

    1. Select a reader and create a free account.

    2. Now add at least 5 blog sites to your reader plus any news sources you may want to follow. Most likely, you will be pasting the address into the links bar inside the reader to add the feeds you choose. Just follow the directions provided by your reader.

    Here are some suggested blogs to look at. You may select others by going to Google Blog Search and searching keywords of your choice.

    3. Create a post in your blog about this Thing #8 that answers these questions:

    • What do you like about RSS and readers?
    • How do you think you might be able to use this technology in your school or personal life?
    • How can libraries/teachers/administrators use readers or take advantage of this new technology?

    4. Optional: Make your reader list public. Create a public page with Google Reader or provide a link to your public Bloglines account .

    Sharing information is a key component for 21st Century life-long learners and you have made that activity easy now that you have an RSS reader set up. Have fun reading all about whatever!

              A slacker??!!?!? WTF?        
    Alibris logo Are you a customer of Alibris? Do you receive their email discount coupons? If so, you may have recently received an email suggesting you are a slacker.

    My husband and I have separate book buying accounts at Alibris. We buy books online based on venue, condition, price, bookseller and need/want. We haven't purchased any books from anywhere in several months. (Heaven knows we do not need any!) Several of Alibris' email coupons have arrived and expired in our respective inboxes. The most recent probably arrived late July or early August. Okay. Then we receive several reminders to use said coupons. August 21, 2007 shows a reminder with the subject line of: Psst! Use your bonus coupon, customer's name inserted here, before it expires! On August 26, 2007 another one arrives with the subject of: Your name here, only slackers ignore our $10 coupon! As I have already stated- WTF! What genius came up with that marketing ploy???? Obviously one that is ignorant. Nothing shouts excellent customer service like insulting your clients.

    In case you are wondering, the $10 coupon is if you spend $100.00, otherwise your discount is only $3.00 off a purchase of $30.00. If you live in states where Alibris collects sales tax, your discount is much less. For us, located in California, the discount comes out to be less than 3%. Definitely not much of a savings and not worth my bother!

    I'll have to think long and hard before buying from them again! As a bookseller on Alibris, I have to wonder just how many others were repulsed by that email.
              Video Marketing: Are you ready for your close-up?        

    You oughta be in pictures…videos, actually! They’re a highly effective medium for reaching your ideal customer and should be an integral part of any comprehensive marketing plan. If you’re thinking you don’t have the budget or the time for video,…

    The post Video Marketing: Are you ready for your close-up? appeared first on UCEDC.

              This Caught Our Eye: Five Rookie Website Mistakes You Can Fix Today        

    We don’t consider ourselves website rookies, but since we’re about to launch a redesign of our website, we were particularly interested in this article from . And boy, was it an eye-opener! Three of the five mistakes are related to social media…

    The post This Caught Our Eye: Five Rookie Website Mistakes You Can Fix Today appeared first on UCEDC.

              13 on Thursday        
    Been a busy week here as you can see from the lack of posts. I love this time of year...staying busy with fun projects. Here I go with another 13 on Thursday...

    1. My little pup had to have a procedure done on Monday and he had to be put under. I was a nervous mommy but everything went well, he's doing great and he's extra cuddly. 
    2. I received my copy of Anthology magazine last weekend and I'm saving it for after my shoots this weekend. I want to cuddle up under a bunch of blankets, flip through the pages and sip on a warm beverage.
    3. Speaking of warm beverages...I finally had a Pumpkin Spice Latte. Just as good as I remember and now I am afraid I'm hooked. What's your favorite holiday beverage from the 'Bucks.
    4. This weekend I have one bridal shoot, four family shoots and a small wedding to photograph. It will be busy but fun too--I love my clients!
    5. This Thanksgiving I am responsible for a sweet potato dish. I am thinking of keeping it simple and making this one.  Do you have any sweet potato recommendations?
    6. Another great surprise in my mailbox this week: my copy of "An Awesome Book of Thanks" by Dallas Clayton. I love, love, love this books!
    7. Wish so many letters weren't out of stock. I'd like to spell out "eat" in my kitchen.
    8. So sad I didn't purchase these cookie cutters before they sold out. I may have to hunt some down on ebay.
    9. One of my SFS classmates put together a great series: 31 Days to Better Photos. I highly recommend it if you are looking to improve your photography skills.
    10. I'm soooo behind on laundry this week. Too much photo editing, too little washing. I'll be playing catch up all day today. 
    11. I went to NY&Co to buy the skirt I talked about last week...I wasn't crazy about the color in person. I did however (thanks to some coupons my mom had) purchase three sweaters, a shirt, a skinny belt and a necklace for $75! Pretty amazing, made going to the mall worth it.
    12. I have to admit that I can't wait for "Black Friday" to be behind us just so I can stop hearing about it. Seems retailers are really pushing it this year and it is kind of annoying.
    13. We watched Meet the Fockers over the weekend...I'm really excited to see Little Fockers. Looks hilarious! 
    What's new with you this week? Are you blogging a 13 on Thursday?

                51) Which one of the following statements concerning production and staffing plans is best? A. A master production schedule is a projected statement of income, costs, and profits. B. Aggregation can be performed along three dimensions: product families, labor, and time. C. Production plans are based primarily on information from the master production plan. D. A staffing plan is the intermediate link between the business plan and the master production schedule.         

      BUS/475 Guide 4

      1) The cost principle requires that when assets are acquired, they be recorded at __________.
      A.   list price B.   selling price C.   exchange price paid D.   appraisal value
      2) "Generally accepted" in the phrase generally accepted accounting principles means that the principles __________.
      A.   have been approved for use by the managements of business firms
      B.   have been approved by the Internal Revenue Service C.   have substantial authoritative support D.   are proven theories of accounting
      3) The standards and rules that are recognized as a general guide for financial reporting are called __________.
      A.   standards of financial reporting B.   operating guidelines C.   generally accepted accounting principles D.   generally accepted accounting standards
      4) Sam's Used Cars uses the specific identification method of costing inventory. During March, Sam purchased three cars for $6,000, $7,500, and $9,750, respectively. During March, two cars are sold for $9,000 each. Sam determines that at March 31, the $9,750 car is still on hand. What is Sam’s gross profit for March?
      A.   $8,250
      B.   $750 C.   $4,500
      D.   $5,250
      5) Hess, Inc. sells a single product with a contribution margin of $12 per unit and fixed costs of $74,400 and sales for the current year of $100,000. How much is Hess’s break even point?
      A.   2,133 units
      B.   6,200 units
      C.   $25,600 D.   4,600 units
      6) As Plant Controller, you are trying to determine which costs over which you have the most control on a day to day basis. Your goal is to achieve better profitability. The Plant Operations Manager suggests that overhead is the easiest area to directly reduce costs. Which of the following items would be classified as manufacturing overhead?
      A.   The western division’s vice president’s salary
      B.   Cost of landscaping the corporate office C.   General corporate liability insurance D.   Factory janitor
      7) What is the preparation of reports for each level of responsibility in the company’s organization chart called?
      A.   Master budgeting analysis
      B.   Exception reporting C.   Responsibility reporting
      D.   Static reporting
      8) Disney’s variable costs are 30% of sales. The company is contemplating an advertising campaign that will cost $22,000. If sales are expected to increase $40,000, by how much will the company's net income increase?
      A.   $6,000 B.   $12,000
      C.   $28,000
      D.   $18,000
      9) The cost of an asset and its fair market value are __________.
      A.   never the same B.   irrelevant when the asset is used by the business in its operations
      C.   the same on the date of acquisition D.   the same when the asset is sold
      10) Which one of the following is a product cost?
      A.   Indirect labor B.   Sales person’s salaries
      C.   Advertising costs D.   Office salaries
      11) What exists when budgeted costs exceed actual results?
      A.   A budgeting error B.   An unfavorable difference
      C.   An excess profit D.   A favorable difference
      12) The income statement and balance sheet columns of Pine Company's worksheet reflects the following totals:
                              Income Statement                  Balance Sheet
                  Dr.       Cr.                   Dr.       Cr.
      Totals              $58,000           $48,000                       $34,000           $44,000

      Closing entries are necessary for __________.
      A.   permanent accounts only B.   both permanent and temporary accounts
      C.   permanent or real accounts only D.   temporary accounts only
      13) Managerial accounting __________.
      A.   is concerned with costing products B.   pertains to the entity as a whole and is highly aggregated
      C.   places emphasis on special-purpose information D.   is governed by generally accepted accounting principles
      14) H55 Company sells two products, beer and wine. Beer has a 10 percent profit margin and wine has a 12 percent profit margin. Beer has a 27 percent contribution margin and wine has a 25 percent contribution margin. If other factors are equal, which product should H55 push to customers?
      A.   Beer B.   Selling either results in the same additional income for the company
      C.   It should sell an equal quantity of both D.   Wine
      15) Lekeisha's income exceeds her expenditures. Lekeisha is a __________.
      A.   saver who demands money from the financial system B.   borrower who demands money from the financial system
      C.   borrower who supplies money to the financial system D.   saver who supplies money to the financial system
      16) Maurice receives $100 as a birthday gift. In deciding how to spend the money, he narrows his options down to four choices: Option A, Option B, Option C, and Option D. Each option costs $100. Finally he decides on Option B. The opportunity cost of this decision is __________.
      A.   the value to Maurice of the option he would have chosen had Option B not been available
      B.   $100 C.   $300 D.   the value to Maurice of Options A, C and D combined
      17) A production possibilities frontier will be a straight line if __________.
      A.   the economy is producing efficiently B.   the economy is engaged in trade with at least one other economy C.   increasing the production of one good by x units entails no opportunity cost in terms of the other good
      D.   increasing the production of one good by x units entails a constant opportunity cost in terms of the other good
      18) In economics, the cost of something is __________.
      A.   what you give up to get it B.   often impossible to quantify, even in principle C.   the dollar amount of obtaining it D.   always measured in units of time given up to get it
      19) A tax on an imported good is called a __________.
      A.   supply tax
      B.   trade tax C.   quota D.   tariff
      20) Which of the following statements about GDP is correct?
      A.   GDP is to a nation’s economy as household income is to a household. B.   GDP increases if the total population increases. C.   GDP measures two things at once: the total income of everyone in the economy and the unemployment rate.
      D.   Money continuously flows from households to government and then back to households, and GDP measures this flow of money.
      21) In computing GDP, market prices are used to value final goods and services because __________.
      A.   if market prices are out of line with how people value goods, the government sets price ceilings and price floors
      B.   Market prices are not used in computing GDP C.   market prices reflect the values of goods and services D.   market prices do not change much over time, so it is easy to make comparisons between years

      22) Which of the following statements about GDP is correct?
      A.   Nominal GDP values production at market prices, whereas real GDP values production at the cost of the resources used in the production process.
      B.   Nominal GDP consistently underestimates the value of production, whereas real GDP consistently overestimates the value of production.
      C.   Nominal GDP values production at current prices, whereas real GDP values production at constant prices.
      D.   Nominal GDP values production at constant prices, whereas real GDP values production at current prices.
      23) Which of the following is not correct?
      A.   The U.S. debt per-person is large compared with average lifetime income.
      B.   In 2005, the U.S. government had a deficit. C.   A potential cost of deficits is that they reduce national saving, thereby reducing growth of the capital stock and output growth.
      D.   Deficits give people the opportunity to consume at the expense of their children, but they do not require them to do so.
      24) The part of the balance of payments account that lists all long-term flows of payments is called the:
      A.   balance of trade. B.   financial and capital account.
      C.   government financial account.
      D.   current account.
      25) Edward Prescott and Finn Kydland won the Nobel Prize in Economics in 2004. One of their contributions was to argue that if a central bank could convince people to expect zero inflation, then the Fed would be tempted to raise output by increasing inflation. This possibility is known as __________.
      A.   the sacrifice ratio dilemma B.   the monetary policy reaction lag
      C.   the time inconsistency of policy
      D.   inflation targeting
      26) In general, the longest lag for __________.
      A.   fiscal policy is the time it takes to change policy, while for monetary policy the longest lag is the time it takes for policy to affect aggregate demand
      B.   both fiscal and monetary policy is the time it takes for policy to affect aggregate demand
      C.   monetary policy is the time it takes to change policy, while for fiscal policy the longest lag is the time it takes for policy to affect aggregate demand
      D.   both fiscal and monetary policy is the time it takes to change policy
      27) Consider two items that might be included in GDP: (1) The estimated rental value of owner-occupied housing; and (2) purchases of newly-constructed homes. How are these two items accounted for when GDP is calculated?
      A.   Only item (2) is included in GDP and it is included in the investment component.
      B.   Item (1) is included in the consumption component, while item (2) is included in the investment component.
      C.   Item (1) is included in the investment component, while item (2) is included in the consumption component.
      D.   Both item (1) and item (2) are included in the consumption component of GDP.

      28) Managers will utilize __________ skills with increasing frequency as they rise within an organization.
      A.   Professional B.   Interpersonal and communication
      C.   Technical D.   Professional E.   Conceptual and decision
      29) Which of these represent skills that managers need?
      A.   Interpersonal, quantitative, and professional B.   Technical, interpersonal & communication and conceptual & decision making
      C.   Professional, technical and interpersonal & communication D.   Conceptual & decision making, professional and technical E.   Interpersonal & communication, conceptual & decision making and professional
      30) Building a dynamic organization is another way of describing which function of management?
      A.   Staffing B.   Organizing
      C.   Leading D.   Controlling
      E.   Planning
      31) Your roommate is interested in starting a business and everybody has been giving him different information about being an entrepreneur. Since you have been studying about entrepreneurship and new ventures, which of these would you tell him is true?
      A.   Anyone can start a business B.   All entrepreneurs need venture capital in order to get started C.   Successful entrepreneurs take very careful, calculated risks D.   Entrepreneurs are their own bosses and completely independent
      E.   Money should not be considered a start-up ingredient
      32) The term used to refer to all kinds of differences including religious affiliation, age, disability status, economic class and lifestyle in addition to gender, race, ethnicity and nationality is:
      A.   Diversity B.   Managerial ethics
      C.   Recruiting D.   Employment E.   Selection
      33) A manager's ability to stimulate people to be high performers is referred to as:
      A.   Planning B.   Supervising
      C.   Controlling
      D.   Organizing E.   Leading
      34) A series of quality standards developed by a committee working under the International Organization for Standardization to improve total quality in all businesses for the benefit of both producers and consumers is:
      A.   Total quality management B.   Customer-based integration C.   Computer-integrated manufacturing (CIM)
      D.   Just-in-time control (JIT)
      E.   ISO 9000
      35) Japanese manufacturers' kaizen (continuous improvement) programs enable them to maintain:
      A.   A strategic alliance B.   A homogeneous workforce C.   Positive working relationships with all employees
      D.   A Learning advantage over their competition E.   Larger, faster facilities
      36) Listening to employee suggestions, gaining support for organizational objectives and fostering an atmosphere of teamwork are all considered:
      A.   Technical skills B.   Conceptual C.   Professional skills D.   Interpersonal/communication skills
      E.   Diagnostic skills
      37) The basic components of an effective sexual harassment policy include the following EXCEPT:
      A.   To develop an organization wide policy on sexual harassment B.   To establish a means for ongoing training C.   To act immediately when employees complain of sexual harassment
      D.   To establish a performance appraisal system E.   To establish a formal complaint procedure
      38) Teams that operate separately from the regular work structure and exist temporarily are known as:
      A.   Management teams B.   Transnational teams
      C.   Self-managed teams
      D.   Parallel teams E.   Self-designing teams
      39) The Aquatic Center, Inc. periodically reviews the goals of the company. During the process, The Aquatic Center managers analyze their current strategies as compared to their competitors, determine goals that they will pursue and decide upon specific actions for each area of the company to take in pursuit of these goals. The Aquatic Center managers have been engaged in the management function of:
      A.   Goal Coordination
      B.   Controlling C.   Organizing D.   Staffing E.   Planning
      40) As related to managing of human resources, diversity refers to:
      A.   Differences in demographics (such as age, race, gender, disability status, lifestyle, veteran status, educational level, etc.)
      B.   Differences in pay methods (such as hourly, salaried, overtime, hazard-pay, commissioned, etc.)
      C.   Differences in employee benefit plans (such as pensions, insurance, vacations, memberships, etc.)
      D.   Differences in retention strategies (such as training, hiring, incentives, etc) E.   Differences in recruiting methods (such as newspapers, schools, flyers, magazines, agencies, etc.)
      41) __________ is the process of working with people and resources to accomplish organizational goals.
      A.   Controlling B.   Decision making
      C.   Planning D.   Supervising E.   Management
      42) Twelve randomly-chosen students were asked how many times they had missed class during a certain semester, with this result: 2, 1, 5, 1, 1, 3, 4, 3, 1, 1, 5, 18.
      For this sample, the median is _____.
      A.   3 B.   3.5
      C.   2.5
      D.   2
      43) Use the following table to answer question:
       P(S | W) is approximately _____.
      A.   .40
      B.   .30
      C.   .12
      D.   .58
      44) Use the following table to answer question:
       P(M  A) is approximately _____.
      A.   .50 B.   .625
      C.   .125
      D.   .25
      45) Dullco Manufacturing claims that its alkaline batteries last forty hours on average in a certain type of portable CD player. Tests on a random sample of 18 batteries showed a mean battery life of 37.8 hours with a standard deviation of 5.4 hours.
      In determining the p-value for reporting the study's findings, which of the following is true?
      A.   The p-value is equal to .05. B.   The p-value is greater than .05. C.   The p-value cannot be determined without specifying  . D.   The p-value is less than .05.
      46) William used a sample of 68 U.S. cities to estimate the relationship between Crime (annual property crimes per 100,000 persons) and Income (median income per capita). His estimated regression equation was Crime = 428 + .050 Income.
      Which outcomes would be likely in a bivariate regression on 45 randomly chosen U.S. cities in 2005 with
      Y = number of robberies in each city (thousands of robberies) and
      X = size of police force in each city (thousands of police)?
      A.   High R2 (due to city size). B.   Positive slope (due to city size).
      C.   No correlation. D.   Autocorrelation.
      47) Twelve randomly-chosen students were asked how many times they had missed class during a certain semester, with this result: 2, 1, 5, 1, 1, 3, 4, 3, 1, 1, 5, 18.
      For this sample, which measure of central tendency is least representative of the “typical” student?
      A.   Midrange
      B.   Mean C.   Mode D.   Median
      48) Likely reasons for inaccurate control limits would include which of the following?
      A.   Process variation was not zero, as expected. B.   The engineering parameter for variance is unknown.
      C.   There was insufficient preliminary sampling. D.   The engineers were underpaid for their work.
      49) You are faced with a linear programming objective function of:
      Max P = $20X + $30Y
      and constraints of:
      3X + 4Y = 24 (Constraint A)
      5X – Y = 18 (Constraint B)
      You discover that the shadow price for Constraint A is 7.5 and the shadow price for Constraint B is 0. Which of these statements is TRUE?
      A.   The most you would want to pay for an additional unit of A would be $7.50.
      B.   You can change quantities of X and Y at no cost for Constraint B. C.   For every additional unit of the objective function you create, the price of A rises by $7.50.
      D.   For every additional unit of the objective function you create, you lose 0 units of B.
      50) A project has three paths. A–B–C has a length of 25 days. A–D–C has a length of 15 days. Finally, A–E–C has a length of 20 days. Which one of the following statements is TRUE?
      A.   The expected duration of this project is 25 + 15 + 20 = 60 days.
      B.   A–D–C is the critical path. C.   The expected duration of this project is 25 days. D.   A–B–C has the most slack.
      51) Which one of the following statements concerning production and staffing plans is best?
      A.   A master production schedule is a projected statement of income, costs, and profits.
      B.   Aggregation can be performed along three dimensions: product families, labor, and time.
      C.   Production plans are based primarily on information from the master production plan.
      D.   A staffing plan is the intermediate link between the business plan and the master production schedule.
      52) While glancing over the sensitivity report, you note that the stitching labor has a shadow price of $10 and a lower limit of 24 hours with an upper limit of 36 hours. If your original right hand value for stitching labor was 30 hours, you know that:
      A.   you would lose $80 if one of your workers missed an entire 8 hour shift. B.   the next worker that offers to work an extra 8 hours should receive at least $80.
      C.   you would be willing pay up to $60 for someone to work another 6 hours.
      D.   you can send someone home 6 hours early and still pay them the $60 they would have earned while on the clock.

      53) The costs of delivering products in the _____ channel are much higher than delivering products in the _____ channel.
      A.   physical, digital B.   e-commerce, digital
      C.   physical, financial D.   digital, e-commerce
      E.   digital, physical
      54) When customers access a Web site and make purchases, they generate __________.
      A.   Tracking cookies B.   Web data C.   Information D.   Clickstream data
      E.   Hyperlink data
      55) _____ is the integration of economic, social, cultural, and ecological facets of life, enabled by information.
      A.   regionalization B.   globalization C.   nationalization D.   business environment
      56) Various organizations that promote fair and responsible use of information systems often develop __________.
      A.   a code of ethics B.   responsibility charters
      C.   a strategic plan D.   a mission statement E.   a goals outline
      57) What is _____ is not necessarily _____.
      A.   Illegal, unethical B.   Unethical, legal C.   Ethical, illegal D.   Unethical, illegal
      E.   Ethical, legal
      58) _____ provides users with a view of what is happening, where _____ addresses why it is happening.
      A.   Multidimensional data analysis, structured query language
      B.   Multidimensional data analysis, neural networks C.   Data mining, multidimensional data analysis D.   Data mining, expert system E.   Multidimensional data analysis, data mining
      59) Computer support is greatest for which of the following problems?
      A.   Semistructured and strategic planning B.   Semistructured and management control
      C.   Unstructured and operational control D.   Structured and operational control E.   Structured and management control
      60) The management cockpit best exemplifies which type of system?
      A.   Decision support system B.   Functional area information system
      C.   Expert system D.   Digital dashboard E.   Group decision support system
      61) _____ is the efficient and effective execution of specific tasks.
      A.   Operational control
      B.   Expertise C.   Management control
      D.   Strategic planning E.   Wisdom
      62) Geocoding is __________.
      A.   accessing geographical information B.   integrating maps with spatially oriented databases and other databases
      C.   integrating organizational transactions with spatially oriented databases D.   programming spatially oriented databases E.   encrypting spatial information
      63) At 8% compounded annually, how long will it take $750 to double?
      A.   48 months
      B.   6.5 years C.   9 years D.   12 years
      64) Which of the following represents an attempt to measure the earnings of the firm’s operations over a given time period?
      A.   Cash flow statement
      B.   Balance sheet C.   Income statement D.   Quarterly statement
      65) A machine costs $1,000, has a three-year life, and has an estimated salvage value of $100. It will generate after-tax annual cash flows (ACF) of $600 a year, starting next year. If your required rate of return for the project is 10%, what is the NPV of this investment? (Round your answerwer to the nearest $10.)
      A.   $570 B.   $490 C.   $900 D.   -$150
      66) Disadvantages of using current liabilities as opposed to long-term debt include:
      A.   higher cash flow exposure B.   greater risk of illiquidity, and uncertainty of interest costs
      C.   decreased risk of liquidity D.   certainty of interest costs E.   uncertainty of future liabilities
      67) Petrified Forest Skin Care, Inc. pays an annual perpetual dividend of $1.70 per share. If the stock is currently selling for $21.25 per share, what is the expected rate of return on this stock?
      A.   12.5% B.   36.13%
      C.   8.0% D.   13.6%
      68) Which of the following is most consistent with the hedging principle in working capital management?
      A.   Fixed assets should be financed with short-term notes payable. B.   Inventory should be financed with preferred stock. C.   Accounts receivable should be financed with short-term lines of credit.
      D.   Borrow on a floating rate basis to finance investments in permanent assets.
      69) An increase in future value can be caused by an increase in the __________.
      A.   original amount invested B.   annual interest rate and number of compounding periods
      C.   rate of return D.   dividends paid E.   starting value
      70) If the quote for a forward exchange contract is greater than the computed price, the forward contract is:
      A.   at equilibrium.
      B.   undervalued. C.   a good buy. D.   overvalued.
      71) Your company is considering an investment in a project which would require an initial outlay of $300,000 and produce expected cash flows in Years 1 through 5 of $87,385 per year. You have determined that the current after-tax cost of the firm’s capital (required rate of return) for each source of financing is as follows:
      Cost of debt     8%
      Cost of preferred stock           12%
      Cost of common stock            16%
      Long-term debt currently makes up 20% of the capital structure, preferred stock 10%, and common stock 70%. What is the net present value of this project?
      A.   $1,568
      B.   $871 C.   $1,241
      D.   $463
      72) Suppose you determine that the NPV of a project is $1,525,855. What does that mean?
      A.   The project’s IRR would have to be less that the firm’s discount rate. B.   The project would add value to the firm. C.   Under all conditions, the project’s payback would be less than the profitability index.
      D.   In all cases, investing in this project would be better than investing in a project that has an NPV of $850,000.
      73) The common stockholders are most concerned with:
      A.   the spread between the return generated on new investments and the investor’s required rate of return.
      B.   the size of the firm’s beginning earnings per share. C.   the risk of the investment. D.   the percentage of profits retained.
      74) PepsiCo calculates unlevered betas for each peer group in order to:
      A.   eliminate different financial risks.
      B.   eliminate competitive factors. C.   eliminate judgment factors. D.   eliminate different business risks.
      75) Which of the following best represents operating income?
      A.   Income from discontinued operations
      B.   Earnings before interest and taxes C.   Income from capital gains D.   Income after financing activities
      76) In comparison to the buying of final consumers, the purchasing of organizational buyers:
      A.   is even less predictable. B.   leans basically toward economy, quality, and dependability.
      C.   is always emotional. D.   is strictly economic and not at all emotional. E.   is always based on competitive bids from multiple suppliers.
      77) The basic objective of the U.S. market-directed economic system is to:
      A.   achieve an annual growth rate of at least 10 percent. B.   provide each person with an equal share of the economic output.
      C.   make the most efficient use of the country's resources. D.   minimize inflation. E.   satisfy consumer needs as they--the consumers--see them.
      78) Comparing GDP for foreign countries can help a marketing manager evaluate potential markets if the manager remembers that:
      A.   GDP measures show people's tendency to buy particular products. B.   income tends to be evenly distributed among consumers in most countries. C.   GDP estimates may not be very accurate for very different cultures and economies.
      D.   Other countries most likely don’t use the US Dollar as their primary currency.
      E.   GDP measures show the degree of competition in a market.
      79) A firm's "marketing mix" decision areas would NOT include:
      A.   Promotion.
      B.   People. C.   Price. D.   Place. E.   Product.
      80) __________ is a marketing management aid which refers to how customers think about proposed and/or present brands in a market.
      A.   Brand familiarity B.   Positioning
      C.   Market scanning D.   Customer relationship management (CRM)
      E.   Market segmentation
      81) The "four Ps" of a marketing mix are:
      A.   Production, Personnel, Price, and Physical Distribution
      B.   Promotion, Production, Price, and People C.   Potential customers, Product, Price, and Personal Selling
      D.   Product, Price, Promotion, and Profit E.   Product, Place, Promotion, and Price
      82) When evaluating macro-marketing:
      A.   the evaluation is necessarily subjective. B.   the best approach is to consider the profit generated by individual firms within the overall system.
      C.   one must determine how efficiently the society's resources are used. D.   one must consider the society’s role in the marketing system. E.   one must consider each individual firm's role in the marketing system.
      83) A cluster analysis of the "toothpaste market" would probably show that:
      A.   the broad product-market can be served effectively with one marketing mix.
      B.   most consu
                52) While glancing over the sensitivity report, you note that the stitching labor has a shadow price of $10 and a lower limit of 24 hours with an upper limit of 36 hours. If your original right hand value for stitching labor was 30 hours, you know that: A. you would lose $80 if one of your workers missed an entire 8 hour shift. B. the next worker that offers to work an extra 8 hours should receive at least $80. C. you would be willing pay up to $60 for someone to work another 6 hours. D.         

      BUS/475 Guide 4

      1) The cost principle requires that when assets are acquired, they be recorded at __________.
      A.   list price B.   selling price C.   exchange price paid D.   appraisal value
      2) "Generally accepted" in the phrase generally accepted accounting principles means that the principles __________.
      A.   have been approved for use by the managements of business firms
      B.   have been approved by the Internal Revenue Service C.   have substantial authoritative support D.   are proven theories of accounting
      3) The standards and rules that are recognized as a general guide for financial reporting are called __________.
      A.   standards of financial reporting B.   operating guidelines C.   generally accepted accounting principles D.   generally accepted accounting standards
      4) Sam's Used Cars uses the specific identification method of costing inventory. During March, Sam purchased three cars for $6,000, $7,500, and $9,750, respectively. During March, two cars are sold for $9,000 each. Sam determines that at March 31, the $9,750 car is still on hand. What is Sam’s gross profit for March?
      A.   $8,250
      B.   $750 C.   $4,500
      D.   $5,250
      5) Hess, Inc. sells a single product with a contribution margin of $12 per unit and fixed costs of $74,400 and sales for the current year of $100,000. How much is Hess’s break even point?
      A.   2,133 units
      B.   6,200 units
      C.   $25,600 D.   4,600 units
      6) As Plant Controller, you are trying to determine which costs over which you have the most control on a day to day basis. Your goal is to achieve better profitability. The Plant Operations Manager suggests that overhead is the easiest area to directly reduce costs. Which of the following items would be classified as manufacturing overhead?
      A.   The western division’s vice president’s salary
      B.   Cost of landscaping the corporate office C.   General corporate liability insurance D.   Factory janitor
      7) What is the preparation of reports for each level of responsibility in the company’s organization chart called?
      A.   Master budgeting analysis
      B.   Exception reporting C.   Responsibility reporting
      D.   Static reporting
      8) Disney’s variable costs are 30% of sales. The company is contemplating an advertising campaign that will cost $22,000. If sales are expected to increase $40,000, by how much will the company's net income increase?
      A.   $6,000 B.   $12,000
      C.   $28,000
      D.   $18,000
      9) The cost of an asset and its fair market value are __________.
      A.   never the same B.   irrelevant when the asset is used by the business in its operations
      C.   the same on the date of acquisition D.   the same when the asset is sold
      10) Which one of the following is a product cost?
      A.   Indirect labo